Music Trade Review
Issue: 1916 Vol. 62 N. 21 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
II
REVIEW
"The Lyon & Healy campaign of selling
pianos is based on the idea that it is not the sale
Manager of Lyon & Healy Wholesale Depart- to the dealer, but the dealer's sale to the public
ment Engaging Salesmen for Intensive East- that must be our objective. I have talked with
ern Campaign—Predicts That New Amphion many salesmen on this trip, but have met few
Action Will Be Wonderful Success—Will who could give us and our dealers this kind of
Enter Piano Trade Golf Tournament in June service. We do not want order takers, but men
N. A. Fegen, manager of the wholesale piano who can assist the dealer in every way he de-
department of Lyon & Healy, was a visitor to sires and who can intelligently inform us how
New York last week. Mr. Fegen is one of those we can get behind and push our goods for the
forceful workers whose personality has been dealer."
"Is your player business growing, Mr. Fegen?"
impressed on the trade by the magnitude of the
work he has accomplished. He is a very deep he was asked.
student of piano trade matters and has an un- "Yes, indeed! Lyon & Healy player-pianos
usually exhaustive knowledge of commercial are now more than 25 per cent, of our output.
Comments on the Amphion Player
affairs generally.
"One of the pleasantest incidents of my trip
Speaking of this trip and his mission for his
house, Mr. Fegen said: "My principal object was my visit to the plant at Syracuse of the
Amphion Piano Player Co., whose product we
principally use at wholesale.
"This concern is certainly making tremend-
ous strides in the manufacture of players that
appeal to the highest musical intelligence and
in making the instruments so they are a luxury
to operate, owing to the delightful ease with
which effects are to be obtained.
"The new Amphion action, which I had the
privilege of seeing and which is soon to be
offered for sale, will be a great surprise to the
trade. It is the last word in simplicity and the
elimination of unnecessary parts. It plays on
the smallest air supply and the repetition at
very low pressures and high tempo is quite
amazing. The accent is instantaneous and very
easy to control as to just the degree of force
one desires to employ. I understand that this
will be ready for the market this summer."
The Dynachord Art Interpreting Player
"Do you believe there is going to much de-
mand for the art interpreting player, Mr.
Fegen?"
"We have been selling the Dynachord at a
very satisfactory rate," was the reply, "and the
way it seems to please all classes of people
makes its future a matter that can hardly be
doubted. The several years of restricted mar-
keting it has had, have enabled the Amphion
N. A. Fegen
Co. to fully develop and simplify it, so it is now
cm this trip is to engage several additional trav- a very practical as well as very beautiful in-
eling men so as to intensively develop the East- strument.
ern territory, as we have been doing in the
Traveling With Colonel Roosevelt
West.
"While on my way to New York I had the
"Business has been excellent with us, and good fortune to travel in the same car with
we have been taxing the capacity even of our Colonel Roosevelt. He had just addressed the
new six-acre plant to the utmost of late. In Chicago Bar Association and was full of de-
fact, plans are in contemplation to increase our light over the reception tendered him, regard-
factory space.
ing it as a fair indication of the 'Windy City's'
A Campaign of National Advertising
attitude toward his campaign for Presidential
"It may interest the trade to learn that we nomination. The aids and newspaper corre-
expect to start on a great campaign of national spondents, who accompanied the Colonel, were
advertising, using such periodicals as the Sat- an intensely interesting group. Their burning
urday Evening Post, the Ladies' Home Journal, enthusiasm over his prospects kindled fire
etc. In this way we will stimulate the active wherever they went and the entire train was
demand of the public for Lyon & Healy pianos soon a Roosevelt conflagration."
and players and thus awaken the idea which
Mr. Fegen will take part in the Piano Trade
has been part of the musical consciousness of Golf tournament at the convention in June and
every man and woman in the United States for we predict that he will be found to be a dan-
over half a century that the name Lyon & gerous opponent, although he is too modest to
Healy means—'Everything in Music'
admit it.
N. A. FEGEN VISITS NEW YORK
A Result of Cumulative Advertising
"One of my dealers related to me on this
trip an incident which illustrates the hold the
Lyon & Healy name has on those who have
had no musical associations whatever. He said:
'A customer dropped in, apparently just looking
around. Finally he entered the room where T
have your pianos, and for the first time broke
his silence, saying:
" ' "I was born down South and the first thing
I remember in regard to musical instruments
was the Lyon & Healy advertisement with the
queer signature. I must have been about eight
years old at the time and I have remembered it
ever since. If I had known they made pianos
I would have had one before now." I sold him
.the Style K'.and the talk was all about the style
he was to select. What impressed me was that
that old and continuous advertising had made
him realize the greatness of the house and the
reliability of its goods without an additional
word from me.'
BARKER PIANO_DECISION FILED
HARTFORD, CONN., May 15.—A decision in the
case of the Barker Piano Co., bankrupt, has
been filed in the United States District Court
by Judge E. S. Thomas, affirming the action of
Referee Edward M. Yeomans in dismissing the
petition of the Central Trust Co. of Illinois, as
trustee of the E. P. Nelson Co. of Illinois, ask-
ing that Stewart N. Dunning, trustee of the
Barker Piano Co., pay over certain proceeds of
piano contracts, adversely claimed by the Fi-
delity Trust Co. of this city and the Cote Piano
Co. of Fall River, Mass.
CHAS. E. SAMSON PASSES AWAY
Chas. E. Samson, formerly a piano dealer in
Ypsilanti, Mich., died last week in that city in
his seventieth year. He is survived by a widow
and one son.
The Exquisite
Little Piano
with the
"Wonderful"
Tone—.
The
HARDMAN
Five-Foot
GRAND
This is the day of the
SMALL GRAND piano.
Musicians demand the
Grand, for its superior
POWER and its SWEET-
NESS of tone.
The artistic housekeeper
demands the Grand because
it is so infinitely more deco-
rative than an upright, and
adds so much atmosphere
of elegance to the furnish-
ment of the home.
The HARDMAN FIVE-
FOOT GRAND has won its
tremendous success during
the past two years, because,
in addition to being EX-
QUISITELY BEAUTIFUL
as a piece of furniture, it
also possesses THE MOST
WONDERFUL TONE ever
achieved in so small an in-
strument.
Write for information
about territory,
terms, etc., to
Hardman, Peck & Co.
Founded 1842
Hardman House
433 Fifth Ave., New York
Chicago Office and Wareroom,
where a complete stock of the
output can be seen,
Republic Building
Corner of Adams and State Sts.
E
THE MUSIC TRADE
II
REVIEW
"The Lyon & Healy campaign of selling
pianos is based on the idea that it is not the sale
Manager of Lyon & Healy Wholesale Depart- to the dealer, but the dealer's sale to the public
ment Engaging Salesmen for Intensive East- that must be our objective. I have talked with
ern Campaign—Predicts That New Amphion many salesmen on this trip, but have met few
Action Will Be Wonderful Success—Will who could give us and our dealers this kind of
Enter Piano Trade Golf Tournament in June service. We do not want order takers, but men
N. A. Fegen, manager of the wholesale piano who can assist the dealer in every way he de-
department of Lyon & Healy, was a visitor to sires and who can intelligently inform us how
New York last week. Mr. Fegen is one of those we can get behind and push our goods for the
forceful workers whose personality has been dealer."
"Is your player business growing, Mr. Fegen?"
impressed on the trade by the magnitude of the
work he has accomplished. He is a very deep he was asked.
student of piano trade matters and has an un- "Yes, indeed! Lyon & Healy player-pianos
usually exhaustive knowledge of commercial are now more than 25 per cent, of our output.
Comments on the Amphion Player
affairs generally.
"One of the pleasantest incidents of my trip
Speaking of this trip and his mission for his
house, Mr. Fegen said: "My principal object was my visit to the plant at Syracuse of the
Amphion Piano Player Co., whose product we
principally use at wholesale.
"This concern is certainly making tremend-
ous strides in the manufacture of players that
appeal to the highest musical intelligence and
in making the instruments so they are a luxury
to operate, owing to the delightful ease with
which effects are to be obtained.
"The new Amphion action, which I had the
privilege of seeing and which is soon to be
offered for sale, will be a great surprise to the
trade. It is the last word in simplicity and the
elimination of unnecessary parts. It plays on
the smallest air supply and the repetition at
very low pressures and high tempo is quite
amazing. The accent is instantaneous and very
easy to control as to just the degree of force
one desires to employ. I understand that this
will be ready for the market this summer."
The Dynachord Art Interpreting Player
"Do you believe there is going to much de-
mand for the art interpreting player, Mr.
Fegen?"
"We have been selling the Dynachord at a
very satisfactory rate," was the reply, "and the
way it seems to please all classes of people
makes its future a matter that can hardly be
doubted. The several years of restricted mar-
keting it has had, have enabled the Amphion
N. A. Fegen
Co. to fully develop and simplify it, so it is now
cm this trip is to engage several additional trav- a very practical as well as very beautiful in-
eling men so as to intensively develop the East- strument.
ern territory, as we have been doing in the
Traveling With Colonel Roosevelt
West.
"While on my way to New York I had the
"Business has been excellent with us, and good fortune to travel in the same car with
we have been taxing the capacity even of our Colonel Roosevelt. He had just addressed the
new six-acre plant to the utmost of late. In Chicago Bar Association and was full of de-
fact, plans are in contemplation to increase our light over the reception tendered him, regard-
factory space.
ing it as a fair indication of the 'Windy City's'
A Campaign of National Advertising
attitude toward his campaign for Presidential
"It may interest the trade to learn that we nomination. The aids and newspaper corre-
expect to start on a great campaign of national spondents, who accompanied the Colonel, were
advertising, using such periodicals as the Sat- an intensely interesting group. Their burning
urday Evening Post, the Ladies' Home Journal, enthusiasm over his prospects kindled fire
etc. In this way we will stimulate the active wherever they went and the entire train was
demand of the public for Lyon & Healy pianos soon a Roosevelt conflagration."
and players and thus awaken the idea which
Mr. Fegen will take part in the Piano Trade
has been part of the musical consciousness of Golf tournament at the convention in June and
every man and woman in the United States for we predict that he will be found to be a dan-
over half a century that the name Lyon & gerous opponent, although he is too modest to
Healy means—'Everything in Music'
admit it.
N. A. FEGEN VISITS NEW YORK
A Result of Cumulative Advertising
"One of my dealers related to me on this
trip an incident which illustrates the hold the
Lyon & Healy name has on those who have
had no musical associations whatever. He said:
'A customer dropped in, apparently just looking
around. Finally he entered the room where T
have your pianos, and for the first time broke
his silence, saying:
" ' "I was born down South and the first thing
I remember in regard to musical instruments
was the Lyon & Healy advertisement with the
queer signature. I must have been about eight
years old at the time and I have remembered it
ever since. If I had known they made pianos
I would have had one before now." I sold him
.the Style K'.and the talk was all about the style
he was to select. What impressed me was that
that old and continuous advertising had made
him realize the greatness of the house and the
reliability of its goods without an additional
word from me.'
BARKER PIANO_DECISION FILED
HARTFORD, CONN., May 15.—A decision in the
case of the Barker Piano Co., bankrupt, has
been filed in the United States District Court
by Judge E. S. Thomas, affirming the action of
Referee Edward M. Yeomans in dismissing the
petition of the Central Trust Co. of Illinois, as
trustee of the E. P. Nelson Co. of Illinois, ask-
ing that Stewart N. Dunning, trustee of the
Barker Piano Co., pay over certain proceeds of
piano contracts, adversely claimed by the Fi-
delity Trust Co. of this city and the Cote Piano
Co. of Fall River, Mass.
CHAS. E. SAMSON PASSES AWAY
Chas. E. Samson, formerly a piano dealer in
Ypsilanti, Mich., died last week in that city in
his seventieth year. He is survived by a widow
and one son.
The Exquisite
Little Piano
with the
"Wonderful"
Tone—.
The
HARDMAN
Five-Foot
GRAND
This is the day of the
SMALL GRAND piano.
Musicians demand the
Grand, for its superior
POWER and its SWEET-
NESS of tone.
The artistic housekeeper
demands the Grand because
it is so infinitely more deco-
rative than an upright, and
adds so much atmosphere
of elegance to the furnish-
ment of the home.
The HARDMAN FIVE-
FOOT GRAND has won its
tremendous success during
the past two years, because,
in addition to being EX-
QUISITELY BEAUTIFUL
as a piece of furniture, it
also possesses THE MOST
WONDERFUL TONE ever
achieved in so small an in-
strument.
Write for information
about territory,
terms, etc., to
Hardman, Peck & Co.
Founded 1842
Hardman House
433 Fifth Ave., New York
Chicago Office and Wareroom,
where a complete stock of the
output can be seen,
Republic Building
Corner of Adams and State Sts.
E
Future scanning projects are planned by the International Arcade Museum Library (IAML).