Music Trade Review

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THE MUSIC TRADE REVIEW
AUTOMOBILES HELP SELL PIANOS
Griffith Piano Co., Newark, N. J., Uses Six Cars
for Calling on Prospects and Bringing Them
to the Warerooms—A Great Time Saver
N. J., May 8.—The Griffith Piano Co.,
605 Broad street, which handles the Steinway
pianos as well as the complete Hallet & Davis
NEWARK,
of salesmen's time in visiting prospects—they
don't have to wait for the street cars or train—•
and the effect upon the prospect of being able
to whirl him to the warerooms in comfort and
without delay to make his selection, is not to
be questioned.
The accompanying photograph is particularly
interesting in that it not only shows the Grif-
fith Co.'s automobile equipment with the sales
NEW QUARTERS IN KANSAS CITY
W. W. Kimball Co. Takes Lease on Three
Floors of Present Building and Will Have the
Premises Entirely Remodeled
KANSAS CITY, MO., May 8.—With the beginning
of a rebuilding sale, public announcement has
been made of the change in the quarters of the
W. W. Kimball Co. This firm, which now oc-
cupies the first floor of the building at 1009
Grand avenue, Iras taken a lease for the entire
three floors of that building, and as soon as
alterations have been finished will occupy the
second and third floors, subleasing a part of
their former offices. A large entrance and a
beautiful display window and room will be fea-
tures installed by W. B. Roberts, Jr., manager
of the Kansas City office. The new quarters
will then give the Kimball Co. the largest ex-
clusive piano and player-piano warerooms in
the Southwest, the additional floor space
amounting to twelve thousand square feet. One
particularly attractive addition will be the erec-
tion of a beautiful marquise, studded with lights,
with the name "Kimball" prominently displayed.
The store is now holding a rebuilding sale,
offering to the public at reduced prices its com-
plete line of musical instruments, including
benches, stools and accessories. Among the
merchandise offered are 15,000 rolls, 88-note, of
the latest player music which is being offered
from 10 cents to 35 cents.
HINTS ON HARNESSING PIANOS
The Automobile Equipment of the Griffith Piano Co.
Co. line of pianos and Virtuolos, has long been force lined up behind on the sidewalk, but also
an earnest advocate of modern methods in the shows the position of the Griffith store in New-
conduct of its business with the result that ark's piano row. T. M. Griffith, head of the
it has been using automobiles for several years company, is shown standing in the centre of
until a fleet of six cars is now required to prop- the row of salesmen, he being the tall man
erly cover the large suburban section from which shown slightly to the left of the Griffith name
Newark piano men draw their trade. A saving on the window.
INDIANA ASSOCIATION TO MEET
Annual Convention to be Held in Indianapolis
Late This Month—Prominent Manufacturers
and Retailers Expected to Attend
INDIANAPOLIS, IND., May 6.—Arrangements are
being made for the annual meeting of the Indi-
ana Association of Piano Dealers, which is
scheduled to be held in Indianapolis during the
latter part of this month. The exact date has
not yet been decided upon.
E. L. Lennox, of the E. L. Lennox Piano Co.,
Indianapolis, chairman of the entertainment
committee, says that the program for the meet-
ing has not yet been completed. Mr. Lennox
has been waiting for M. L. Claypool, of Craw-
fordsville, president of the association, to come
to Indianapolis to arrange the final details with
the entertainment committee. Mr. Claypool
was supposed to have been here this week, but
he was unable to get away from Crawfordsville
in time, though he hopes to arrive in Indianapo-
lis some time during the first of next week.
L. Rapp, of Rapp & Lennox, Indianapolis, and
W. P. Chrisler, manager of the local branch
of the Aeolian Co., are the other members of the
entertainment committee who are working with
Mr. Lennox.
Col. Edward S. Payson, of Boston, and Frank
Wade, head of the Amphion Player Action Co.,
of Syracuse, N. Y., have promised to address
the meeting. An effort is being made to get
other piano men of national prominence to
speak. Mr. Lennox said that at least sixty-five
dealers had promised that they would attend the
meeting.
Freight Traffic Manager Leveille, of N. P. M.
A., Gives Suggestions That Will Aid in
Handling Pianos at Transfer Stations
CHICAGO, I I I . , May 8.—E. A. Leveille, freight
traffic manager of the National Piano Manufac-
turers' Association, has sent out the following
circular letter to the members of the Associa-
tion:
•
"To Members—My attention has been called
to the difficulty of handling pianos at transfer
and local stations, due to the fact that there are
TWIN CITY TRADE KEEPS UP WELL two four-inch strips running crosswise of the
Foster & Waldo Make Unusually Pleasing Busi- box on the bottom, which catch on the rollers,
ness Report—Many Dealers Come to Town— and keep them from turning.
"It is suggested that if these strips could be
Brinkerhoff Says Local Trade Is Excellent
used lengthwise instead of crosswise on the box,
ST. PAUL and MINNEAPOLIS, MINN., May 8.— it would facilitate handling into and out of cars
May opened auspiciously for the piano men of to an appreciable degree. As an alternative,- it
the Twin Cities of the Northwest. Warm is suggested that these crosswise cleats might
weather brought out all that was best in the be placed on the inside of the box with the nails
country and every man and woman is happy clinched, without diminishing the amount of
with plenty to do and good returns. The indi- support to the box, or interfering with the pack-
cations at present are for excellent crops and ing of the piano.
"I am informed that the method first sug-
the usual train of consequences, such as good
gested, that of using the strips lengthwise, has
business returns.
April was not at all a bad month for the deal- been successfully employed, and no doubt many
ers despite their grumbling. At the monthly of our members are using this style.
"Tf the suggestion is free from serious objec-
meeting of the Foster & Waldo Progressive
tions
and can be accomplished without involving
Business Club, R. O. Foster stated that the
April totals were the largest in twenty-eight an expense out of proportion to the object in
Aprils and that the volume for the first four view, it would be a stroke of good policy to give
months of 1916 was 45 per cent., in excess of the carriers our co-operation in this matter."
that of the corresponding period last year.
GERAN IN CHARGE^OF WAS0N CO.
From fifteen to twenty-five country dealers
visit the showrooms of the Holland Piano Man- Appointed by District Court to Take Charge of
ufacturing Co. every week, and in consequence
Affairs of Bankrupt Piano Concern
the venture may be regarded as a permanent
MATAWAN, N. J., May 8.—Elmer H. Geran,
establishment. George H. Redell, the manager,
is more than satisfied with the results obtained of Matawan, was appointed in the Newark
thus far and all he asks is a continuance with, branch of the United States District Court to
of course, some allowance for natural growth. take charge of the business and property of the
Will Brinkerhoff, of the piano company which Wason Piano Co., which recently filed a petition
bears his name, visited St. Paul and Minneapo- in bankruptcy. The petition showed a list of
lis last week. He made a favorable comparison liabilities amounting to $34,181, with assets con-
between the Twin City territory and other sec- sisting of $7,400 worth of merchandise, and ma-
tions of the Union that was quite flattering to chinery valued at $2,600. Mr. Geran's bond was
the former.
fixed at $10,000.
WINTER & CO.
220 SOUTHERN BOULEVARD, NEW YORK
Manufacturers of
Superior Pianos
and Player Pianos