Music Trade Review

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THE MUSIC TRADE
REVIEW
11
have simply abolished part of the wooden fram-
ing, while retaining all the vices of that con-
struction in shape and weight, in manner of sup-
porting the wrest-plank, and in other features
of the sort, have never appealed to me, for the
simple reason that they have represented only
compromise attempts based upon a desire for
minor improvement rather than upon real under-
standing of the constructional facts. The Bauer
piano, however, actually accomplishes the prac-
tical carrying out of a new and valuable mechan-
ical idea. I advise Brother Maitland to see one
as soon as he can.
"B. L. T.," the famous wit of the Chicago
Tribune, who for so many years has conducted
the "Line-O-Type or Two" column of that paper
very seldom gathers the piano tuner within the
net of his satire, although I cannot imagine any
calling wherein a greater number of specimens
for his collection could be found. Sometimes,
however, we obtain the much-needed recogni-
tion, as please observe by the following, which
originally appeared in a rural Illinois newspaper,
but has now been immortalized in the Pantheon
of Profundity or Paragon of Piffle—(as you
please), conducted daily by the Sage, so to speak,
named above.
CONSIDERABLE PROMULGATION.
[From the Carlinville, 111., Enquirer.]
I wish to announce to the public that I have quit my pro-
fession of piano tuning for a time at least. Having other
work which is increasing materially in volume as well as
the piano tuning business itself, and owing to the fact
that for this reason I have just recently been compelled
to refuse a large number of calls for piano tuning, which
evidently would seem unfair and possibly discommoding to
those concerned. I have ultimately felt constrained to
render this decision and effect this promulgation. I extend
my thanks and best wishes to the public in general for
their very generous patronage of the past, and do hereby
warn you, against employing any incompetent tuner. . . .
In short, the gentleman having felt ultimately
constrained to effect his promulgation, I feel
that he has quite satisfactorily promulged, as
it were. His style is perhaps a little Jamesian,
and I am not sure that it might not be turned
into verse libre. But that is another story.
Communications for this department should be
addressed to William Braid White, care The
Music Trade Review, 373 Fourth avenue, New
York City.
JACOBEK NEW KROEGER AGENT
Chicago Concern Recently Appointed Exclusive
Agent for Kroeger in That City.
The Kroeger Piano Co., of New York, recently
appointed the firm of Joseph J. Jacobek & Bros.,
of Chicago, the exclusive representative of the
Kroeger line in that territory. The Chicago
firm is exhibiting a Kroeger player-piano
equipped with the new Dynachord made by the
Amphion Piano Player Co., of Syracuse. A
complete Kroeger line of uprights, grands and
players will be featured by the firm, and good
results are expected from the excellent work
which will be done by them in featuring the
Kroeger instruments.
Make Your Store the King Pin
of Them All in Your City
No matter how much business you are getting
now, you can get more. No matter how much net
profit you are making now, you can make more.
What is the one all-important
requisite to your success, without
which all other knowledge and
ability result in nothing ?
The answer is: Ability to pull the
public into your store.
No matter how good a Piano man
you are—no matter how clever the
salespeople you employe—no matter
how hard you work—
If you do not continuously utilize new
and effective merchandising plans and
advertising ideas—if you do not take
advantage of every known legitimate
means to win business, you cannot
hope to make more than an ordinary
success from now on.
If you want to increase
your business not only in
your town, but with the
people in the surrounding
districts—if you want to
make your store the ac-
knowledged Piano Center
of your community, it's
up to you—
We Have the Right and Only Selling Plan
That Will Do It for You
We have gathered together, in our organization, a staff of successful merchan-
disers and advertisers—men who know how to meet the everyday knotty prob-
lems that arise in the piano man's effort to get more business and make more
money. We know how to reach the
HALLET & DAVIS PROSPECTS BRIGHT
A record-breaking season for the Hallet &
Davis line is predicted by E. N. Kimball, presi-
dent of the company, who spent several days at
the New York offices of the firm recently. The
freight congestion has seriously hampered the
Hallet & Davis Co., it being almost impossible
to ship all of the orders received at the Boston
factory. President Kimball is making every ef-
fort to fill his orders promptly and hopes to find
some way out of the present dilemma in a short
time.
W. MUIR TO INCREASE HIS LINES
BISBEE, ARIZ., April 3.—W. Muir, well-known
piano dealer of this city, who has been in the
piano business for the past eight years, during
which time he has sold over four hundred instru-
ments, handles the Emerson, the Lauter and the
Lester, and expects to add the Sohmer and the
A. B. Chase lines in the near future. Mr. Muir
started in life as a miner. He has built up a
very prosperous business in the music trade.
Pay Streak in Human Nature That Pans Out in Sales
If you want something with a different ring; something dignified, that reaches
out and brings them into your store to buy; get in touch with us on our Piano
Selling Campaign that we offer for the exclusive use of one dealer in a town.
You cannot afford to be satisfied with the business and
profit you are now getting, no matter how much they
happen to be. You want more, of course. We can
help you to get it in a legitimate and dignified way.
Better Write for Particulars
at Once.
EDWARD C. PLUME COMPANY
"Greatest Piano Advertising Service Company"
417-421 South Dearborn Street
CHICAGO