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THE MUSIC TRADE REVIEW
TALKING MACHINE EXPORTS.
ISSUE NEW PRICE LIST.
BRISTOL & BARBER HAVE THE PATHE.
The Figures for December Presented—Exports
Show Increase for the Month.
Sales Division of the Columbia Co. Announces
New Prices for Columbia Electric Grafono-
las—Names of Machines Are Also Changed.
New York House Added to Important Pathe
Distributers in the East.
(Special to The Review.)
• WASHINGTON, D. C, February 28.—In the sum-
mary of the exports and imports of the commerce
of the United States for the month of December,
1915 (the latest period for which it has been com-
piled), which has just been issued by the Bureau of
Statistics of the Department of Commerce and
Labor, the following figures relating to talking
machines and supplies are set forth:
Talking machines to the number of 2,967, valued
at $95,088, were exported for December, 1915, as
compared with 4,440 talking machines, valued at
$88,901, sent abroad in the same month of 1914.
The total exports of records and supplies for
December were valued at $57,829, as compared
with $75,748 in December, 1914. For the twelve
months 28,896 talking machines were exported,
valued at $882,953, and records and supplies valued
at $7()4,. r ):V2 were sent abroad for that period.
HOW TO HEAR MUSIC INTELLIGENTLY.
School of Fine Arts, U. of A., Offers Free
Course in Music to Any School or Club.
(Special to The Review.)
FAYETTEVILLE, ARK., February 28.—The School
of Fine Arts of the University of Arkansas is
sending to any club or school in the State four sets
of fifteen talking machine records each, which are
sent out to aid "intelligent listening to music,"
which is encouraged by the School of Fine Arts.
Each set of records is accompanied by a type-
written "talk" explaining the music and giving
facts regarding its origin, the instrument and
singers.
The records can be used on any Victrola talking
machine and can be secured by any school or club.
The sales division of the Columbia Graphophone
Co., New York, has announced a new price list
for Columbia electric Grafonolas. This list also
changes the designations of these machines, as, in
accord with the new policy of naming Grafonolas,
the price of the machine constitutes its name.
The new price and name list, with the former
designations, is as follows: Style 150E is changed
to Style 125E, price $125; Style 160E is now
K?5E, price $135; Style 200E is now Style 175E,
price $175; Style 250E is now changed to Style
225E, price $225.
The new list provides for an increase of only
$25 from the prices of the regular Grafonolas to
give the purchaser an electric Grafonola. The
Columbia electrics have achieved country-wide
success, and the new prices will doubtless act as a
new impetus to their sale.
VICTOR ADVERTISING MATERIAL.
Victor dealers received this week from the Vic-
tor Talking Machine Co. a batch of advertising
material devoted to the March list of Victor rec-
ords. This material consisted of a copy of the
OLIVER IS BEING CONGRATULATED. March supplement, two March hangers, newspaper
Fred P. Oliver, vice-president of the Blackman review of March records, supplements of new
Talking Machine Co., New York, Victor distrib- Bohemian, Cuban, Danish, German, Hebrew, Polish
uter, is receiving the congratulations of his many and Portuguese Victor records, window streamers
friends upon the arrival at his home last Friday for March records, sheets of ready-made advertis-
of an eight-pound baby boy. Mr. Oliver has not ing electrotypes, March magazine, educational and
yet mapped out a career for his heir, but is will- farm paper advertising, sheet of foreign and
ing to testify that his vocal powers are unsur- domestic numerical pasters and two hangers of
passed by any Red Seal Victor artist.
"Ten records which should be in every home."
Another letter sent to the Victor trade called
INCORPORATED.
the dealers' attention to the fact that the Victor
The Domestic Talking Machine Corp., of Phila- school machines (Victor XXV) are now shipped
delphia, Pa., has been incorporated with a capital with the horn packed inside the packing case, and
stock of $200,000 to manufacture talking machines, that the dealers should take due note of this change
phonograph records, reproducing devices and ac- in shipping.
cessories. The incorporators are: Wray C. Ar-
nold, Philip C. Arnold and Joseph C. Brandt.
FEATURING STEWART PHONOGRAPH.
VICTROLA MUSIC USED DURING SURGICAL OPERATIONS.
A new use for the Victrola was demonstrated
recently in the Kane (Pa.) Hospital when Dr.
W. P. Burdick, of that city, used one of these
instruments when performing a surgical operation.
The idea of using a Victrola in an operating room
was not considered very seriously when first pro-
J. F. Collins, sales manager of the Pathe Freres
Phonograph Co., New York, announced this week
the consummation of arrangements whereby Bristol
& Barber, 115 East Fourteenth street, New York,
will be numbered among the Pathe distributers in
the East.
Bristol & Barber are prominent in both the piano
and talking machine fields and enjoy the confi-
dence of all the dealers with whom they have trans-
acted business in the past years. The firm is en-
thusiastic regarding the prospects for Pathe
business and intends to give this line aggressive
exploitation, which will doubtless be productive of
gratifying results.
attitude of the hospital staff toward the operation.
He inquires into the patient's preference for
various classes of music and endeavors to learn
his favorite tunes. When the patient is ushered
into the operating room the next day and the
anesthetic is used, the Victrola is softly playing
The Stewart Phonograph Co., Chicago, 111., car-
ried a full-page advertisement in last week's Satur-
day Evening Post to announce to the general public
the Stewart phonograph which retails at $5. This
advertisement presented a number of effective sell-
ing talks, which pointed out the numerous con-
structional features of the Stewart phonograph,
emphasizing the fact that it is equipped to play all
makes of records and is finished in solid, dull-black
metal with highly polished nickel-plated trimmings.
One section of the advertisement called attention
to the prominence of the Stewart name, stating:
"The Stewart name is established all over the
world. Millions of dollars are back of it. Stewart
products are found on practically every automobile.
Everyone knows the Stewart speedometer, the
Stewart tire pump, the Stewart vacuum system.
Tt is estimated that 95 per cent, of all automobiles
carry one or more Stewart products."
GRAVEURE WITH COLUMBIA CO.
Noted Belgian Baritone to Make Records Ex-
clusively for TTn'.s Company.
The Columbia Graphophone Co., New York, an-
nounced this week the consummation of arrange-
ments whereby Louis Graveure, a Belgian baritone
of international prominence, will record exclusively
for the Columbia record libary. Mr. Graveure's
first records will be issued shortly, and the prestige
which he has attained in musical circles augurs
for the sale of his records.
LEAVE FOR^EUROPE.
r-iom a Photograph Furnished by Dr. Burdick Showing the Victrola in Actual Use.
posed, but Dr. Burdick is enthusiastic regarding one of the selections which were chosen. Dr.
its value under such circumstances. On the eve of Burdick states that the use of the Victrola in the
the operation he informs the patient that the music operating room is certain to become general as
will be used as a sort of keynote to the cheerful soon as its beneficial effects are realized.
Louis Sterling, general manager of the Euro-
pean interests of the Columbia Graphophone Co.,
and Arthur Brooks, head of the English record-
ing laboratory, sailed for England Tuesday on
the steamer "Nieuw Amsterdam" after an ex-
tended visit to this country.