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THE MUSIC TRADE REVIEW
44
NO PAY UNTIL AFTER THE WAR.
NEW EDISON PUBLICATION.
House Organ to Be Devoted Exclusively to the
Interests of the Edison Diamond Disc Instru-
ments—Greeting from Thomas A. Edison.
The month of December saw a new house pub-
lication issued by Thomas A. Edison, inc., Orange,
N. J., manufacturer of the famous Diamond Disc
phonograph and the well and widely known Edi-
son Diamond Amberola phonograph. The new
monthly will be devoted exclusively to the inter-
ests of the Diamond Disc instruments and records
and will be edited by Edward- C. Boykin, formerly
with the New York Evening Journal.
The Edison Phonograph Monthly,. which here-
tofore had covered both disc and Amberola fields,
will now devote all its energies toward advancing
Amberola interests only. William Bayley will
continue as editor.
For its first issue the Diamond Disc organ ap-
peared without a name and carried an invitation
to dealers to suggest an appropriate title. It is
required that the new name be adopted before
the January issue goes to press. On the title page
no less a personage than Thomas A. Edison him-
self holds out a figurative hand of greeting to
Edison dealers in a fac-simile of his handwriting,
and says:
"A year ago we had a big fire to help us cele-
brate Christmas. I expect you dealers were a little
bit discouraged then, but 1 am sure you feel dif-
ferently now. As you know, some people sai' 1 the
Edison was too good to be produced in commer-
cial quantities. They called it a 'laboratory prod-
uct.' Since the fire wft have made some changes
that enable us to turn out a product of laboratory
quality in practically unlimited quantities. This
is one good thing the fire did for us.
"This should be a Merry Christmas for every
loyal Edison dealer, and I believe next Christmas
will find each of you still (better pleased that he is
an Edison dealer. Every Edison dealer and job-
ber has my best wishes. (Signed) Thomas A.
Edison."
Typographically the new Edison house organ is
most attractive, and very tastefully carried out on
a high grade of stock in that warm, creamy tone
known as India tint, the whole in full harmony
with the high standard of the Edison product.
WINDOW DISPLAY CARDS
Put Out by the New York Talking Machine
Co. Are Exceptionally Attractive—Good Busi-
ness Builders, as They Attract Readers.
The New York Talking Machine Co., New York,
Victor distributer, has prepared for the use of its
dealers one of the most attractive series of win-
dow display cards which has made its appearance
to the Victor trade. These display cards are de-
voted to the new Victor records in the January
supplement, each card featuring certain individual
records.
Probably the most striking window card in the
set is the one devoted to the record "A Perfect
Day," which is familiar to all music lovers. The
illustration used for this display card is excep-
tionally effective, faithfully depicting the true
meaning of the song's name and colored to har-
monize with the beautiful thoughts conveyed by
the picture. The remaining cards feature the fol-
lowing records in the January supplement: "Molly
Dear, It's You I'm After," "Piney Ridge," "Amer-
ica, I Love You," arid others.
SYMPATHY F O R J J E O . L. BABSON.
George L. Babson, general manager of the Pho-
nograph Corporation of Manhattan, New York,
Edison distributer, is receiving expressions of sym-
pathy from his many friends in the trade upon
the sudden death of his baby daughter, who died
on Christmas Day.
H. L. Bronson and W. R. Arnold have opened a
Victrola store at Belle Fourche, S. D. Mr. Arnold,
who is in charge of the store, intends to make a
determined campaign on selling this line of instru-
ments.
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
German Talking Machine Firm Offers Full
Credit to Customers Until Peace Comes.
Correspondence of the Associated Press from
Berlin states that a Breslau firm dealing in talk-
ing machines has either decided to go in for long
credits or else it expects an early peace.
It advertises its instruments and records on the
following terms: "During the war you pay noth-
ing. Beginning four weeks after the war you pay
four marks monthly until phonograph and records
are paid for."
GREAT TRADE AT PATHEPHONE SHOP.
Holiday Demand So Enormous that the Large
Stock Carried Was Cleaned Out Repeatedly.
The Pathephone Shop, 487 Fifth avenue, New
York, which handles the products of the Pathe
Freres Phonograph Co., New York, exclusively,
looked on Monday as though a cyclone had visited
it during the previous week. The warerooms were
absolutely bare of machines, there being only two
$200 Pathephones and three $100 Pathephones in
the entire store. Manager McCormick stated that
the Christmas machine and record business had
been phenomenal, the store being filled with ma-
chines five times from Thursday morning to Fri-
day noon and being practically cleaned out of
Pathe discs early Friday afternoon. This record
indicates the tremendous strides which the Pathe
products are making in the local talking machine
field.
HIGHLY INTERESTING BROCHURE.
An interesting brochure, entitled "Edison's Labo-
ratory Re-creation of Music," has just been issued
by Thomas A. Edison, Inc., Orange, N. J. The
subject matter is devoted largely to comments
from the newspapers on Edison's achievement in
the re-creation of musical sound and bear upon
the success of the remarkable series of tone tests
being conducted by the Edison organization before
leading musical critics. These tests consist of
having noted artists of the concert or operatic
stage stand side by side with an Edison Diamond
Disc phonograph and sing in direct comparison
with their recorded voice, to the astonishment of
the auditors, who confess their inability to dis-
tinguish between the living and the instrumental
voice.
Portraits of several participating artists, with a
cut of the official laboratory model of the Edison
Diamond Disc phonograph, furnish the illustra-
tive features of this novel souvenir from the ad-
vertising department at Orange.
NEW DIAMOND DISC STUDIO OPENED.
(Special to The Review.)
PLAINFIELD, N. J., December 27.—A new Dia-
mond Disc studio was opened here last week under
the management of Capt. F. W. Vogel and Stephen
Haff. The new studio, located at 310 West Front
street, has a large recital room, where a series of
concerts will be given weekly to demonstrate the
qualities of the latest Edison machines. A com-
plete line of machines is on exhibition in the
sales department and the supply department has
a full stock of the latest records and accessories.
The Oak Park Talking Machine Shop, at Oak
Park, 111., a suburb of Chicago, was recently in-
corporated under the name of the Oak Park Music
Shop, with a capitalization of $2,500. Alfred Bau-
mann, the proprietor of the old store, is president
of the new company, M. C. Baumann is secretary
and O. A. Stoffels is treasurer.
The A. H. Fitch Music Store, of Arkansas City,
Ark., recently bought out the stock of machines and
records belonging to the Talking Machine Shop at
Winfield, Kan.
Victor goods are handled exclusively in the
talking machine department added to the Powers
Furniture Co., of Portland, Ore.