Music Trade Review
Issue: 1916 Vol. 62 N. 1 - Page 15
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THE MUSIC TRADE REVIEW
15
EFFECTIVE WINDOW DISPLAY OF KURTZMANN PIANO.
Example of Logical and Attractive Method of Exhibiting an Instrument Is Found in the Display
of the Turner Music Co., of Tampa.
The Turner Music Co., of Tampa, Fla., is a
strong believer in attractive window displays, and
the accompanying illustration shows its exhibit of
the Kurtzmann piano, for which it is the acent.
touch of realism to the display and at the same
time offers a reminder of the talking machine he
is named after.
The window is a particularly good example of
piano advertising.
The instrument is
not confused in
the o b s e r v e r ' s
mind with other
unimportant d e -
tails. He carries
away with him a
distinct memory ot
a piano surround-
ed by the neces-
sary and logical
adjunct of sheet
music, with t h e
family dog wait-
ing patiently to
join in the chorus
as soon as some-
one comes along
to play.
T h e manufac-
turers, C. Kurtz-
mann & Co., Buf-
Kurtzmann Piano Display by Turner Music Co.
falo, N. Y., report
The tasteful arrangement of the sheet music is a record business during the holiday season, and
bound to attract the eye, and the attention, caught believe that much of it is directly accounted for by
first by the colored titles on the music, is carried the excellent displays of the Kurtzmann instru-
instantly to the piano in the center. The "Victor ments that have been made by dealers all over the
dog," one on each side of the window, adds a country.
weathered the depression of a little over a year
ago the retailers were confronted with what is
termed a record-breaking business. One of the
Best Holiday Season with Baldwin and Other
good features of the season was the general de-
Leading Houses—Wurlitzer Sales Included
mand for high-class instruments. Cincinnati did
Knabe Electric Player—Prosperous Times
not lose a piano house during the past year.
Ahead for the New Year in Cincinnati.
President Armstrong, of the Baldwin Co, is
spending the holidays with his son at New Orleans.
(Special to The Review.)
The Starr Piano Co. has not yet taken any
CINCINNATI, O., December 28.—Everywhere
active steps towards formulating plans for its new
there is to be heard reports of a great volume of
home at Fourth and Race streets. Headquarters,
business in piano circles up to the last minute of
Christmas Eve. E. E. Roberts, of the Baldwin it appears, was too busy with the holiday rush, but
Co., seemingly stands in the position of being able Manager Pauling believes some of the members of
the firm will be in the city either this week or
to speak for all in the following statement:
"It was the best Christmas business I have ever early in January to go over the general situation.
Cincinnati's building operations during the pres-
seen. Cannot remember of one which excelled the
rush just closed. The year was a good one also. ent year hit a new high level. All records of the
There was a good amount of high-class business. past have been relegated to the rear, the total up to
One Baldwin grand of the Louis XV. style was sold December 21 being estimated at $13,883,578, this
to a Cincinnatian last week to take the place of a being a gain of $500,578 over the former previous
similar instrument destroyed by fire a year ago. record, in 1911, when the aggregate was $13,383,-
000. Last year's total was but $8,820,446. Cincin-
It cost $1,500."
The Rudolph Wurlitzer Co. enjoyed a good nati's increase over the previous twelve months in
business. One of its big sales was a $1,100 Knabe this particular respect was $5,063,132.
electric player, bought by Charles Mayer, real
PRAISE FROM DEALERS.
estate operator.
The Starr Piano Co. reports business to have
Mehlin Piano the Subject of Interesting Letters
been good all over the district.
from Representatives in All Sections of Coun-
Generally speaking, the Cincinnati trade is in
try—What B. F. Clark Co. Writes.
the best shape in its history. After having
Paul G. Mehlin & Sons, New York, have been
receiving numerous letters from their dealers
throughout the country relative to the tonal quali-
ties of the present-day Mehlin pianos. The follow-
ing letter, received on Tuesday from the B. F.
Clark Music Co., Coffeyville, Kan., reflects the gen-
WEAVER PIANOS
eral tenor of these letters :
Grands, Uprights
"Your beautiful piano. Style 3, in burl walnut,
and Players
just received, and I wish to say that it exceeds by
far anything that I have ever seen in tone, touch,
YORK PIANOS
style and finish (in upright form). I have de-
Uprights and Players
voted my entire life to scientific piano construc-
tion, having tuned and regulated instruments for
LIVINGSTON PIANOS
some of the greatest artists, and it is my honest
opinion that if your piano was nationally adver-
Uprights and Player-Pianos
tised, like some others are, it would become
If your competitor does not already have this
known and recognized as having no equal in up-
line, go after it at once.
right form. Again thanking you for the selection
you have made for us, and with very best wishes,
Weaver Organ & Piano Co.
we remain, (Signed) B. F. Clark Music Co., by B.
MANUFACTURERS
YORK,PA.
F. Clark."
GREAT BUSINESS IN CINCINNATI.
THE LEADING LINE
Getting Down to
Plain Player Facts
The education of the public
along player lines is a neces-
sity for the expansion of the
player business.
There is no doubt of that;
and education of the piano
merchants and salesmen is
also a vital necessity, because
through them will come a
powerful force in the educa-
tion of the public; and right
here we wish to remark that
we have produced a line of
books upon the player-piano
which comprehensively covers
the entire player situation.
In this respect this trade
newspaper stands alone, for it
has been the principal source
from which player informa-
tion has been available for
piano merchants and sales-
men for a period of years.
Our latest book,
"The
Player-Piano
Up to Date"
is the best of the series. It
contains upwards of 220 pages
of matter bearing directly
upon the player.
Every piano merchant and
piano salesman should have
a copy of this book within
easy reach. It gives to read-
ers a fund of information not
obtainable elsewhere.
It contains a series of
original drawings and a vast
amount of instructive and
educational matter, as well as
a detailed description of some
of the principal player mech-
anisms.
It costs $1.50 to have this
book delivered to any address
in the United States, and your
money will be refunded if
you are not satisfied with the
book after examination. No
one yet has availed himself
of this opportunity.
Foreign countries, 15c. ad-
ditional should be added.
EDWARD LYMAN BILL
PUBLISHER
373 Fourth Avenue New York
THE MUSIC TRADE REVIEW
15
EFFECTIVE WINDOW DISPLAY OF KURTZMANN PIANO.
Example of Logical and Attractive Method of Exhibiting an Instrument Is Found in the Display
of the Turner Music Co., of Tampa.
The Turner Music Co., of Tampa, Fla., is a
strong believer in attractive window displays, and
the accompanying illustration shows its exhibit of
the Kurtzmann piano, for which it is the acent.
touch of realism to the display and at the same
time offers a reminder of the talking machine he
is named after.
The window is a particularly good example of
piano advertising.
The instrument is
not confused in
the o b s e r v e r ' s
mind with other
unimportant d e -
tails. He carries
away with him a
distinct memory ot
a piano surround-
ed by the neces-
sary and logical
adjunct of sheet
music, with t h e
family dog wait-
ing patiently to
join in the chorus
as soon as some-
one comes along
to play.
T h e manufac-
turers, C. Kurtz-
mann & Co., Buf-
Kurtzmann Piano Display by Turner Music Co.
falo, N. Y., report
The tasteful arrangement of the sheet music is a record business during the holiday season, and
bound to attract the eye, and the attention, caught believe that much of it is directly accounted for by
first by the colored titles on the music, is carried the excellent displays of the Kurtzmann instru-
instantly to the piano in the center. The "Victor ments that have been made by dealers all over the
dog," one on each side of the window, adds a country.
weathered the depression of a little over a year
ago the retailers were confronted with what is
termed a record-breaking business. One of the
Best Holiday Season with Baldwin and Other
good features of the season was the general de-
Leading Houses—Wurlitzer Sales Included
mand for high-class instruments. Cincinnati did
Knabe Electric Player—Prosperous Times
not lose a piano house during the past year.
Ahead for the New Year in Cincinnati.
President Armstrong, of the Baldwin Co, is
spending the holidays with his son at New Orleans.
(Special to The Review.)
The Starr Piano Co. has not yet taken any
CINCINNATI, O., December 28.—Everywhere
active steps towards formulating plans for its new
there is to be heard reports of a great volume of
home at Fourth and Race streets. Headquarters,
business in piano circles up to the last minute of
Christmas Eve. E. E. Roberts, of the Baldwin it appears, was too busy with the holiday rush, but
Co., seemingly stands in the position of being able Manager Pauling believes some of the members of
the firm will be in the city either this week or
to speak for all in the following statement:
"It was the best Christmas business I have ever early in January to go over the general situation.
Cincinnati's building operations during the pres-
seen. Cannot remember of one which excelled the
rush just closed. The year was a good one also. ent year hit a new high level. All records of the
There was a good amount of high-class business. past have been relegated to the rear, the total up to
One Baldwin grand of the Louis XV. style was sold December 21 being estimated at $13,883,578, this
to a Cincinnatian last week to take the place of a being a gain of $500,578 over the former previous
similar instrument destroyed by fire a year ago. record, in 1911, when the aggregate was $13,383,-
000. Last year's total was but $8,820,446. Cincin-
It cost $1,500."
The Rudolph Wurlitzer Co. enjoyed a good nati's increase over the previous twelve months in
business. One of its big sales was a $1,100 Knabe this particular respect was $5,063,132.
electric player, bought by Charles Mayer, real
PRAISE FROM DEALERS.
estate operator.
The Starr Piano Co. reports business to have
Mehlin Piano the Subject of Interesting Letters
been good all over the district.
from Representatives in All Sections of Coun-
Generally speaking, the Cincinnati trade is in
try—What B. F. Clark Co. Writes.
the best shape in its history. After having
Paul G. Mehlin & Sons, New York, have been
receiving numerous letters from their dealers
throughout the country relative to the tonal quali-
ties of the present-day Mehlin pianos. The follow-
ing letter, received on Tuesday from the B. F.
Clark Music Co., Coffeyville, Kan., reflects the gen-
WEAVER PIANOS
eral tenor of these letters :
Grands, Uprights
"Your beautiful piano. Style 3, in burl walnut,
and Players
just received, and I wish to say that it exceeds by
far anything that I have ever seen in tone, touch,
YORK PIANOS
style and finish (in upright form). I have de-
Uprights and Players
voted my entire life to scientific piano construc-
tion, having tuned and regulated instruments for
LIVINGSTON PIANOS
some of the greatest artists, and it is my honest
opinion that if your piano was nationally adver-
Uprights and Player-Pianos
tised, like some others are, it would become
If your competitor does not already have this
known and recognized as having no equal in up-
line, go after it at once.
right form. Again thanking you for the selection
you have made for us, and with very best wishes,
Weaver Organ & Piano Co.
we remain, (Signed) B. F. Clark Music Co., by B.
MANUFACTURERS
YORK,PA.
F. Clark."
GREAT BUSINESS IN CINCINNATI.
THE LEADING LINE
Getting Down to
Plain Player Facts
The education of the public
along player lines is a neces-
sity for the expansion of the
player business.
There is no doubt of that;
and education of the piano
merchants and salesmen is
also a vital necessity, because
through them will come a
powerful force in the educa-
tion of the public; and right
here we wish to remark that
we have produced a line of
books upon the player-piano
which comprehensively covers
the entire player situation.
In this respect this trade
newspaper stands alone, for it
has been the principal source
from which player informa-
tion has been available for
piano merchants and sales-
men for a period of years.
Our latest book,
"The
Player-Piano
Up to Date"
is the best of the series. It
contains upwards of 220 pages
of matter bearing directly
upon the player.
Every piano merchant and
piano salesman should have
a copy of this book within
easy reach. It gives to read-
ers a fund of information not
obtainable elsewhere.
It contains a series of
original drawings and a vast
amount of instructive and
educational matter, as well as
a detailed description of some
of the principal player mech-
anisms.
It costs $1.50 to have this
book delivered to any address
in the United States, and your
money will be refunded if
you are not satisfied with the
book after examination. No
one yet has availed himself
of this opportunity.
Foreign countries, 15c. ad-
ditional should be added.
EDWARD LYMAN BILL
PUBLISHER
373 Fourth Avenue New York
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