Music Trade Review
Issue: 1915 Vol. 61 N. 8 - Page 41
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THE MUSIC TRADE REVIEW
MAKING SALES IN THE SUMMER.
Early Music House, Fort Dodge, la., Adopts
New Methods for Exploiting the Edison Dia-
mond Disc Phonograph and Records in Pub-
lic and Gets Most Satisfactory Results.
(Special to The Review.)
FORT DODGE, 1A., August 16.—The Early Music
House, of this city, which for some time has been
included among the most energetic representatives
of the Edison Diamond Disc phonograph, is not to
be included among the concerns which relax their
sales efforts during the summer months and believe
in resting and complaining during that season in-
stead of hustling for business.
During the past couple of months the Early Mu-
sic House has been conducting a series of free
demonstrations of the Edison diamond disc phon-
ograph in various newsstands, restaurants and
candy kitchens in the busy sections of the city. In
speaking of the demonstrations a member of the
company said : "We find the plan is working very
well in making one-night demonstrations and get-
ting personal interviews with those who stop to
look at and listen to the machine. Already sev-
eral sales have been closed as a direct result of this
special work. We are now contemplating a series
of twilight concerts in the small parks and also in
the small outlying churches. This work is being
done by a young col'ege man who is particularly
fitted for it, and, therefore, it does not in any way
interfere with the activities of our regular sales
force."
NEW DEPARTMENT IN LOS ANGELES.
Zellner Piano Co. Plans to Feature the Colum-
bia Line Extensively in That City.
(Special to The Review.)
Los ANGELES, CAL., August 14.—The Zellner
Piano Co., 808 South Broadway, installed a talking
machine department the first of this week. The
Columbia line is handled, and an excellent display
of all the different sizes and styles is being made.
A portion of the Zellner store was formerly occu-
pied by the local branch of the Sonora Phono-
graph Co., and when this agency was transferred
to the Broadway Department Store the Zellner
people naturally fell heir to the demonstrating
booths. Therefore, no improvements in the store
became necessary when the company decided to
add a talking machine department of its own. Leo
H. Nolte, manager, says the business is starting
out very encouragingly.
41
is a great popular diversion, a mighty instrument,
in the musical uplift. To be sure, it does not dis-
criminate between ragtime and opera; but art
decision overturned?"
COLUMBIA NEWS GLEANINGS.
Rafael Cabanas, of Mexico City, on a Visit to
Headquarters—News of the Vacationists—
H. A. Yerkes Brings Good Report from the
South—Striking National Publicity.
Rafael Cabanas, president of the Mexican Phon-
ograph Co., Mexico City, Mex., distributer in
Mexico for the products of the Columbia Grapho-
phone Co., was a visitor to New York this week,
after spending a few weeks at the summer home of
Edward N. Burns, vice-president of the Columbia
Co. Mr. Cabanas, who only recently returned from
an extended stay in Mexico, states that conditions
in that country are fully as bad as they are painted
by the American newspapers. Business is practi-
OUTLOOK IN CANADIAN NORTHWEST. cally at a standstill, with the industrial situation
growing steadily worse. The outlook gives no
Good Volume of Business in Various Lines and
good ground for encouragement, and the country is
Liberal Advance Orders Placed—Lively De-
in such shape at the present time that a cessation
mand from Campers at Near-by Resorts.
of hostilities would only be the first steps towards
prosperity, as it would take at least a year before
(Special to The Review.)
WINNIPEG, MAN., August 16.—-Robert Shaw, the Mexico could approach normal conditions. Mr.
enthusiastic and energetic exponent of Columbia Cabanas' stay in this country is indefinite.
products in Manitoba, Alberta and Saskatche-
Frederic Goodwin, head of the Columbia educa-
wan, is, if possible, more optimistic as the fall sea- tional department, left late last week for a month's
son draws nearer. He reports that travelers' or- visit to the Coast. Mr. Goodwin will attend the
ders are increasing, and no cancelations of orders annual convention of the National Education Asso-
booked prior to July 1 augurs well for autumn ciation, to be held in Oakland for twelve days the
business.
latter part of this month, where he will deliver a
RETURNS FROM^COAST TRIP.
Mr. Fitch, Western manager for Babson Bros, series of six lectures in connection with the use of
Arthur D. Geissler, vice-president of the New dealers in Edison phonographs and supplies, has the graphophone in the various departments of
York Talking Machine Co., 119 West Fortieth just returned from a delightful ten weeks' holiday, school work.
street, New York, Victor distributer, returned to in which he has improved in health and, as he says,
James P. Bradt, sales manager of the Columbia
his desk Tuesday after an extended trip to the has gained in weight, muscle and appetite. While Co., returned to his desk Saturday after a short
Coast. Mr. Geissler attended the annual conven- away Mr. Fitch divided his time between Chilli- stay at Atlantic City, N. J., in company with Frank
tion of the National Association of Talking Ma- wack, B. C.; Bellingham, Wash; Portland and Dorian, general manager of the Dictaphone di-
chine Jobbers, held in San Francisco the latter part Seattle.
vision. Mr. Bradt is enthusiastic regarding Co-
of last month, and also spent quite a little time at
With the Winnipeg Piano Co. Columbia Grafo- lumbia business, and justly so, as August sales to
the Panama-Pacific Exposition. He returned to nola business is good. "Campers are responsible date have shown an even greater increase over last
New York by way of the Northwest, and his re- for much of the Columbia sales these days," it August than last month did over last July, and the
ports of the business outlook in this section are states, and "the Beach seems to be as popular this July, 1915, increa'se was remarkable.
optimistic to a degree.
year as the Columbia Grafonola, which is saying a
H. A. Yerkes, New England district manager, re-
great deal." Pavlowa, the "Queen of Dancers" and turned Monday from a trip to Atlanta, Washing-
BROADENS SCOPEJ)F ACTIVITIES. a prominent Columbia artist, scored a very great ton and Baltimore, also included in his territory.
hit on the occasion of her recent visit to Winnipeg. His reports of Columbia affairs in this section are
Henry D. King, manager of the recently organ-
most optimistic, Columbia dealers predicting a ban-
ized personal record department of the Columbia
CLAPPING ONJEXTRA DUTY.
ner fall season.
Graphophone Co., has also been appointed man-
The Columbia Co. carries a striking advertise-
ager of the professional department and will have Nothing Makes the Treasury Department So
Happy, Says the Philadelphia Ledger, as
ment in this week's Saturday Evening Post, devoted
the further responsibility of securing new talent
Some Means That Will Increase the Duty on
exclusively to Columbia records. The text follows
for the regular recording of the company. He
Articles of Commerce—A Recent Example.
the familiar "I" style of copy, being a story writ-
will have an office at the recording department of
ten in the first person, entitled "I Am Going to Find
the company, 102 West Thirty-eighth street, New
Referring editorially to the decision handed down Out," the various paragraphs relating to Columbia
York, and also in the Woolworth building. Mr.
by the United States Board of General Appraisers record features.
King has a wide acquaintance among the members
taxing the "artistic cost" of talking machine rec-
H. L. Willson, assistant general manager of the
of the musical and dramatic professions, which is
of great value to him both in the personal record ords, the Philadelphia Ledger said recently:
Columbia Co., is back at his desk after a three
"Nothing makes the Treasury Department so weeks' stay at Ocean Grove, N. J.
and professional departments. His success in the
happy
as the discovery of some method of clapping
former divisions has already exceeded expectations
an extra duty upon some article of commerce. It
no difference what the tariff policy of the
OPENS NEW TALKER DEPARTMENT. makes
Administration may be, the importer is regarded as
(Special to The Review.)
fair game. The Victor Co., of Camden, is now a
NEW ORLEANS, August 16.—The Maison Blanche, sufferer from this official pursuit of customs game.
a prominent department store of this city, recently Some time ago it sent some discs to South America
held the formal opening of the new talking ma- in order to get records from singers in that part
chine department, which is located on the third of the world. They came back invoiced at $3
floor of the building. An important feature of the apiece.
new department is the recital hall, in which con-
"But this was too easy for the custom house.
certs will be given daily. The Columbia and Edi- The appraiser decided that the sums paid to the
son lines are represented, and it is proposed to singers must be added to the value of the discs,
carry at all times a large stock of records.
and the collector demanded the higher duty. The
company rhen appealed to the Board of General
For Best Service, write to
Appraisers and obtained a ruling in its favor. But
The Victo-y Ta'king Machine Co., of Brooklyn, you cannot easily beat your Uncle Sam at his
X. Y.. was incorporated this week with the Secre- favorite game of 'Heads I win, tails you lose.' The
tary of State to deal in musical instruments; capi- Board of Classification was called in. After due
Largest Distributors
CHICAGO
tal, $r>,00n. Incorporators: B. and H. B. Berin- deliberation it gave its verdict for the Government.
"This may be law, but is it justice? Canned music
stein, M. Rorowitz, 004 Wythe avenue, Brooklyn.
INCORPORATED jNJROOKLYN, N. Y.
LYON & HEALY
THE MUSIC TRADE REVIEW
MAKING SALES IN THE SUMMER.
Early Music House, Fort Dodge, la., Adopts
New Methods for Exploiting the Edison Dia-
mond Disc Phonograph and Records in Pub-
lic and Gets Most Satisfactory Results.
(Special to The Review.)
FORT DODGE, 1A., August 16.—The Early Music
House, of this city, which for some time has been
included among the most energetic representatives
of the Edison Diamond Disc phonograph, is not to
be included among the concerns which relax their
sales efforts during the summer months and believe
in resting and complaining during that season in-
stead of hustling for business.
During the past couple of months the Early Mu-
sic House has been conducting a series of free
demonstrations of the Edison diamond disc phon-
ograph in various newsstands, restaurants and
candy kitchens in the busy sections of the city. In
speaking of the demonstrations a member of the
company said : "We find the plan is working very
well in making one-night demonstrations and get-
ting personal interviews with those who stop to
look at and listen to the machine. Already sev-
eral sales have been closed as a direct result of this
special work. We are now contemplating a series
of twilight concerts in the small parks and also in
the small outlying churches. This work is being
done by a young col'ege man who is particularly
fitted for it, and, therefore, it does not in any way
interfere with the activities of our regular sales
force."
NEW DEPARTMENT IN LOS ANGELES.
Zellner Piano Co. Plans to Feature the Colum-
bia Line Extensively in That City.
(Special to The Review.)
Los ANGELES, CAL., August 14.—The Zellner
Piano Co., 808 South Broadway, installed a talking
machine department the first of this week. The
Columbia line is handled, and an excellent display
of all the different sizes and styles is being made.
A portion of the Zellner store was formerly occu-
pied by the local branch of the Sonora Phono-
graph Co., and when this agency was transferred
to the Broadway Department Store the Zellner
people naturally fell heir to the demonstrating
booths. Therefore, no improvements in the store
became necessary when the company decided to
add a talking machine department of its own. Leo
H. Nolte, manager, says the business is starting
out very encouragingly.
41
is a great popular diversion, a mighty instrument,
in the musical uplift. To be sure, it does not dis-
criminate between ragtime and opera; but art
decision overturned?"
COLUMBIA NEWS GLEANINGS.
Rafael Cabanas, of Mexico City, on a Visit to
Headquarters—News of the Vacationists—
H. A. Yerkes Brings Good Report from the
South—Striking National Publicity.
Rafael Cabanas, president of the Mexican Phon-
ograph Co., Mexico City, Mex., distributer in
Mexico for the products of the Columbia Grapho-
phone Co., was a visitor to New York this week,
after spending a few weeks at the summer home of
Edward N. Burns, vice-president of the Columbia
Co. Mr. Cabanas, who only recently returned from
an extended stay in Mexico, states that conditions
in that country are fully as bad as they are painted
by the American newspapers. Business is practi-
OUTLOOK IN CANADIAN NORTHWEST. cally at a standstill, with the industrial situation
growing steadily worse. The outlook gives no
Good Volume of Business in Various Lines and
good ground for encouragement, and the country is
Liberal Advance Orders Placed—Lively De-
in such shape at the present time that a cessation
mand from Campers at Near-by Resorts.
of hostilities would only be the first steps towards
prosperity, as it would take at least a year before
(Special to The Review.)
WINNIPEG, MAN., August 16.—-Robert Shaw, the Mexico could approach normal conditions. Mr.
enthusiastic and energetic exponent of Columbia Cabanas' stay in this country is indefinite.
products in Manitoba, Alberta and Saskatche-
Frederic Goodwin, head of the Columbia educa-
wan, is, if possible, more optimistic as the fall sea- tional department, left late last week for a month's
son draws nearer. He reports that travelers' or- visit to the Coast. Mr. Goodwin will attend the
ders are increasing, and no cancelations of orders annual convention of the National Education Asso-
booked prior to July 1 augurs well for autumn ciation, to be held in Oakland for twelve days the
business.
latter part of this month, where he will deliver a
RETURNS FROM^COAST TRIP.
Mr. Fitch, Western manager for Babson Bros, series of six lectures in connection with the use of
Arthur D. Geissler, vice-president of the New dealers in Edison phonographs and supplies, has the graphophone in the various departments of
York Talking Machine Co., 119 West Fortieth just returned from a delightful ten weeks' holiday, school work.
street, New York, Victor distributer, returned to in which he has improved in health and, as he says,
James P. Bradt, sales manager of the Columbia
his desk Tuesday after an extended trip to the has gained in weight, muscle and appetite. While Co., returned to his desk Saturday after a short
Coast. Mr. Geissler attended the annual conven- away Mr. Fitch divided his time between Chilli- stay at Atlantic City, N. J., in company with Frank
tion of the National Association of Talking Ma- wack, B. C.; Bellingham, Wash; Portland and Dorian, general manager of the Dictaphone di-
chine Jobbers, held in San Francisco the latter part Seattle.
vision. Mr. Bradt is enthusiastic regarding Co-
of last month, and also spent quite a little time at
With the Winnipeg Piano Co. Columbia Grafo- lumbia business, and justly so, as August sales to
the Panama-Pacific Exposition. He returned to nola business is good. "Campers are responsible date have shown an even greater increase over last
New York by way of the Northwest, and his re- for much of the Columbia sales these days," it August than last month did over last July, and the
ports of the business outlook in this section are states, and "the Beach seems to be as popular this July, 1915, increa'se was remarkable.
optimistic to a degree.
year as the Columbia Grafonola, which is saying a
H. A. Yerkes, New England district manager, re-
great deal." Pavlowa, the "Queen of Dancers" and turned Monday from a trip to Atlanta, Washing-
BROADENS SCOPEJ)F ACTIVITIES. a prominent Columbia artist, scored a very great ton and Baltimore, also included in his territory.
hit on the occasion of her recent visit to Winnipeg. His reports of Columbia affairs in this section are
Henry D. King, manager of the recently organ-
most optimistic, Columbia dealers predicting a ban-
ized personal record department of the Columbia
CLAPPING ONJEXTRA DUTY.
ner fall season.
Graphophone Co., has also been appointed man-
The Columbia Co. carries a striking advertise-
ager of the professional department and will have Nothing Makes the Treasury Department So
Happy, Says the Philadelphia Ledger, as
ment in this week's Saturday Evening Post, devoted
the further responsibility of securing new talent
Some Means That Will Increase the Duty on
exclusively to Columbia records. The text follows
for the regular recording of the company. He
Articles of Commerce—A Recent Example.
the familiar "I" style of copy, being a story writ-
will have an office at the recording department of
ten in the first person, entitled "I Am Going to Find
the company, 102 West Thirty-eighth street, New
Referring editorially to the decision handed down Out," the various paragraphs relating to Columbia
York, and also in the Woolworth building. Mr.
by the United States Board of General Appraisers record features.
King has a wide acquaintance among the members
taxing the "artistic cost" of talking machine rec-
H. L. Willson, assistant general manager of the
of the musical and dramatic professions, which is
of great value to him both in the personal record ords, the Philadelphia Ledger said recently:
Columbia Co., is back at his desk after a three
"Nothing makes the Treasury Department so weeks' stay at Ocean Grove, N. J.
and professional departments. His success in the
happy
as the discovery of some method of clapping
former divisions has already exceeded expectations
an extra duty upon some article of commerce. It
no difference what the tariff policy of the
OPENS NEW TALKER DEPARTMENT. makes
Administration may be, the importer is regarded as
(Special to The Review.)
fair game. The Victor Co., of Camden, is now a
NEW ORLEANS, August 16.—The Maison Blanche, sufferer from this official pursuit of customs game.
a prominent department store of this city, recently Some time ago it sent some discs to South America
held the formal opening of the new talking ma- in order to get records from singers in that part
chine department, which is located on the third of the world. They came back invoiced at $3
floor of the building. An important feature of the apiece.
new department is the recital hall, in which con-
"But this was too easy for the custom house.
certs will be given daily. The Columbia and Edi- The appraiser decided that the sums paid to the
son lines are represented, and it is proposed to singers must be added to the value of the discs,
carry at all times a large stock of records.
and the collector demanded the higher duty. The
company rhen appealed to the Board of General
For Best Service, write to
Appraisers and obtained a ruling in its favor. But
The Victo-y Ta'king Machine Co., of Brooklyn, you cannot easily beat your Uncle Sam at his
X. Y.. was incorporated this week with the Secre- favorite game of 'Heads I win, tails you lose.' The
tary of State to deal in musical instruments; capi- Board of Classification was called in. After due
Largest Distributors
CHICAGO
tal, $r>,00n. Incorporators: B. and H. B. Berin- deliberation it gave its verdict for the Government.
"This may be law, but is it justice? Canned music
stein, M. Rorowitz, 004 Wythe avenue, Brooklyn.
INCORPORATED jNJROOKLYN, N. Y.
LYON & HEALY
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