Music Trade Review

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THE MUSIC TRADE REVIEW
12
F^OSIITION CIT
MUSICAL EXHIBITS ATTRACT EXPOSITION CROWDS.
Those in Charge of Displays Doing Excellent Exploitation Work—Special Celebrations Increase
Attendance—Recent Exposition Visitors of Trade Note.
(Special front Review Exposition Heaauuarters)
SAN FRANCISCO, CAI,., August 12.—Lively times
continue at the exposition. The big events this
week have been special programs, carried out by
the exhibitors in the palaces of Varied Industries
and Manufactures and Food Products, but instead
of taking attention away from the musical exhibits
in the Liheral Arts Palace, these special attrac-
tions have simply drawn a larger attendance to
the grounds, and the benefits are well distributed.
In fact, those in charge of the musical instrument
demonstrations and exhibits have profited greatly
by their experience, and the work is being handled
more effectively than ever, both to attract people
to the booths and to make the most of their at-
tention.
Outside of the Liberal Arts Palace, the organ
of the Hall Organ Co. in the Palace of Varied
Indus'ries came in for a good share of attention
during the celebration in that building, and a good
part of the crowd overflowed into the adjoining
Palace of Mines, resulting in a big attendance at
the recitals of Henry Spiller and Miss Zhay Clark
in the American Steel & Wire Co.'s recital hall.
New Musical Features.
A number of new musical features are coming
to the exposition shortly, most interesting being
the announcement that Ignace J. Paderewski, the
great Polish pianist, will come here to give a re-
cital at Festival Hall on Saturday afternoon,
August 21. Paderewski has been stopping in the
city for several days, having come north after a
visit by Frederick Stein way to his home at Paso
Robles, Cal. Paderewski, as vice-president of the
Polish war victims' relief fund, has for the last
year been devoting his entire time to relief work,
and it is announced that he will deliver an address
in conjunction with his recital on the trouble that
has come to his country. The musical program
will consist entirely of Chopin selections.
Another musical attraction will be the perform-
ances of Senorita Paquita Madriguera, a little
fourteen-year-old pianist from Barcelona, Spain,
who will be soloist at a series of weekly recitals
to be given by the exposition orchestra at Festival
Hall, on Sunday afternoons, beginning August 1-V
Victor Temple Always Crowded.
The Victor Temple is one of the most constant
ly crowded places in the Liberal Arts Palace, as
its fame appears to have spread all over the coun-
try, and the beauty and comfort of the hall are
an unfailing attraction Everett Worthington, the
manager, says the attendance, by actual count, is
averaging about 2,500 a day. The beautiful lawn
dance performance of Mile. LaGai and her troupe
of thirty girls, under the direction of Mr. Worth-
ington, are still held every other week on the
lawn in front of the building, and are attracting
more attention than ever. A different perform-
ance, with a different set of records, is rendered
each week, and many local people go to the ex-
position time after time expressly to see these
dances. Mr. Worthington's giant Victor machine,
used for these dances, is a constant object of
wonder on account of its volume and fine tone
quality. Miss Lucy K. Cole, head of the musical
department of the National Educational Associa-
tion, has requested the use of this machine for
demonstration during the convention to be held
shortly in Oakland, when the machine will 1)L-
given much prominence.
Mrs. Clark, manager of the educational depart-
ment of the Victor Co., has been taking a little
vacation at Salt Lake City in preparation for the
strenuous times of the National Education Asso-
ciation convention. When that affair is over, she
expects to make a v'sit to the fictory.
Sonora Corporation to Give Dancing Exhibition.
In response to the evident demand for some-
thing; moving, it has been decided to give a series
o dancing demonstrations at t^e bioth of the
Sonora Phonograph Co., which has a large floor
well adapted to the purpose. The exhibitions will
be given, for the present at least, on Monday,
Wednesday and Saturday by Frank McCormick
and Evelyn Prince.
M. L. Willard, secretary of the Cheney Talking
Machine Co., lias left for the East after a short
visit.
W. J. Henderson, manager of the Martin Ban I
Instrument Co.'s exhibit, has been getting the
names of musicians from all over the United
States on his register this week, and is picking
up a lot of prospects, as well as a fair number of
actual orders.
H. V. Carson, formerly with the Eilers down-
town store, is now in charge of the Eilers collect-
ive exhibit of pianos, etc., and he and E. S. John-
ston certainly make a clever team, keeping the
crowd passing from the recital hall'to the piano
exhibit, and there is not much time when there
are no piano prospects being entertained in some
of the demonstration rooms. A new attraction
in the recital hall this week is Miss A. Barnickle,
a sister of Albert Barnickle, of the local Eilers'
force, who is quite a clever soloist. Her perform-
ance is to the double accompaniment of the pipe
organ and the Edison phonograph is attracting a
great deal of attention.
Medal of Honor for Hohner Exhibit.
The Hohner exhibit in the German section of
the Liberal Arts Palace has been awarded the
Medal of Honor for its accordeons and harmoni-
cas. It is said that thi> is the highest award ever
given to these goods. The exhibit seems to be
drawing a great deal of attention to harmonicas,
as can be traced by the increase in sales at some
ot the local stores.
Graphophone Student to Sing.
The Columbia exhibit will have a special fea-
ture Friday of this week, when Miss Millicent
Mower, aged !•> years, who has taught herself to
sing with the aid of the Graphophone, will give
vocal selections, including duets in which one part
is performed by a Columbia record. Fred Good-
win, in charge of the educational department o
the Columbia Graphophone Co., will be in San
Francisco shortly, and has arranged to lecture i"
the Palace of Education.
J. A. McBride, a piano dealer of Tyler, Tex.,
has been visiting the musical exhibits at the ex-
pos'tion this week.
SAN FRANCISCO DEALERS PLAN BIG ADVERTISING.
Will Be Made a Part of Strong Fall Campaign—McArthur with American Photo Player Sales Co.—
Last of Convention Visitors Homeward Bound—Manufacturers' Music Co. Starts Off Well.
(Special to The Review.)
SAN FRANCISCO, CAL., August 12 —Local piano
merchants are at present not carrying on any spe-
cial selling campaigns, believing better results will
be attained by reserving their energies until later
on, when the season will be more auspicious. Sev-
eral linns are contemplating strenuous advertising
plans for the fall, but it is not likely that many will
be of a sensational nature. The most prominent
concerns here have long held to the policy of
strictly conservative advertising—advertising for
the purpose of legitimate publicity, policy building
and straight price announcements. While there is
no likelihood whatever of special sales being aban-
doned in the piano trade any more than in any
other, it is a noteworthy fact that the number of
special sales is on the decrease in this city. On the
other hand there is a decided tendency toward a
wider use of special circularizing and individual
soliciting.
The piano business in San Francisco thus far in
August has been fair only, but the outlook for an
early improvement is good, judging by the increase
in the number of inquiries. Country business is
still slow. Hot weather in the valleys has tended
to discourage interest in musical instruments there
as it has everything else, and besides, the ranchers
are too busy with harvesting to come to town in
many quarters.
McArthur Makes Changes.
The local trade was rather surprised this week
to learn of the fact that "Million Dollar" McAr
thur, manager of the Eilers San Francisco Music
House, resigned his position and accepted one as
general sales manager of the American Photo
Player Sales Co. on Kearny street. The saying is
that Mr. McArthur sold a million dollars' worth
of pianos for Eilers in the last four years, hence
his sobriquet. Eilers has as yet made no public
announcement as to who will succeed to McAr-
thur's position.
Philip T. Clay, L. S. and Fred Sherman and
Andrew McCarthy, all of Sherman, Clay & Co.,
have returned from the Bohemiain Jinks at Bo-
hemian Grove. Byron Mauzy is another local
piano merchant to attend the jinks.
American Photo Player Co. Improvements.
The establishment of the American Photo Player
Sales Co. on Kearny street is undergoing extensive
alterations and improvements. The quarters have
been doubled in size by the leasing of the entire
third floor of the building in addition to the fourth
floor. Both floors are being artistically redeco-
rated, enlarged office compartments are being fitted
up and enhanced facilities for demonstrating foto-
players being installed. The fourth floor will be
devoted to the offices and a model concert hall,
while the third floor will be reserved for shpw and
salesrooms. The company will hereafter handle
American fotoplayers exclusively. With the ac-
quisition of W. R. McArthur as general sales man-
ager it is expected that business with fotoplayers
will hum some this fall.
Visitors and Personals.
George R. Hughes, of the Wiley B. Allen Co.,
states that business in San Francisco and Oakland