Music Trade Review
Issue: 1915 Vol. 61 N. 25 - Page 52
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
52
Conducted by B. B. Wilson
QUAVERS AND SEMIQUAVERS.
C A. Woodman, of the Oliver Ditson Co., Fails
to See Where He is Very Hard on the Dealer
—The Ditson System of Co-operation.
"One day last week a friend walked into the
office and, after the usual exchange of greetings,
said: 'C. A., I have been reading some of your
letters to the trade, and I think you are a little
hard on the dealer.' 'How's that?' said I. 'Explain
yourself.' But beyond that statement he would
not go, whereupon I said: 'The next time you see
anything of mine in the trade press I invite you to
reply and point out wherein I am wrong, and if I
am wrong the trade will be the gainer, for you
will have "shown me up," and thus my end will
be accomplished, for the object of my letters or
articles is to help the trade and not to put a stum-
bling block in the way.' My friend said he would
think about it, and soon departed.
"After he went out I tried to think what he had
in mind when he said I was too hard on the music
dealer. I could think of nothing. I did not mean
to be hard, and could not see how the very milk
of human kindness, which I had in good measure
when I wrote, could have become so sour.
"It bothered me a great deal. It made me un-
easy, and so I went over some of the stuff to see
where the trouble was. The first thing that struck
my eye was 'Publish Less and Feature More.' 'Ah,'
said I, 'perhaps that's it.' The dealer doesn't want
us to publish less; he wants us to 'publish more
and feature less.' Just see how easy it was to be
mistaken. I had worked out a nice scheme for the
benefit of the dealer, a scheme that made his bills
for new music less than ever, and by sending a
small lot at a time gave him the chance to exploit
it and make money, and instead of liking it he
thought it was bard. 'But,' said I to myself, 'no
dealer has said so. I don't believe it. This chap
was having fun with me. He is a dear rival and
has had a bad week.' Then I took courage and
looked further, and found that we had agreed to
send music on selection for exacting customers, on
request, to any dealer; and, moreover, had told
our agents to tell customers that our music and
books could be ordered of the home dealer, and, as
many dealers will affirm, we refer customers to
them frequently.
"The further I went the more convinced I be-
came that I had not been hard. Just at this junc-
ture in came our financial man with the report of
November sales, which was the best month we
have had for a long time, thousands better than
last year. Up went the mental thermometer. No
more glooms. The trade had responded nobly and
everything was once more O. K.
"This reminds me that Oliver Ditson Co. had an
advertisement in the last number of The Music
RE4L BIG SELLERS
A Trial Order Will Convince You
"LILLIAN WALKER WALTZ," Hesitation & Boston
"HONOLULU LOU/'Big Novelty Hit
"SHE LIVES IN A MANSION OF SIGHS," Ballad
"I'M GOING BACK TO BUENOS AYRES," Novelty
"WISH I KNEW JUST WHAT YOU THINK OF ME"
"WALTZING WITH MY SUMMER GIRL"
"SWEETHEART OF MY BREAMS"
"IN THE SUMMERTIME" (Take a Trip to the Seashore)
"ALL FOR YOU" and "OH YOU GIRLS"
"THAT ANGELL RAG," Fox Trot
"REGENT WALTZ," Syncopated
"SNAPPY RAG," Some Rag
ORDER THROUGH YOUR JOBBER
THE REGENT MUSIC PUB. CO.
Lake Ctiarles, La.
Trade Review. It will pay you to read it. The primarily they are manufacturers of small instru-
introduction and special offers hold good until. ments.
January 1.
There is room for a good music mart along
"I send cordial greetings to my many friends Chestnut street which will handle a nearly complete
in the trade who have proven by their orders that line of popular and classical music. The most im-
portant point of all is to have someone in charge
I am 'too hard' on them.
C. A. WOODMAN."
who thoroughly understands the line. There is so
much uncertainty on the part of the purchasers as
to just what music is good that a clever salesman,
who kept close track of the music, could double and
Opportunity to Open Well-Stocked Store on
Chestnut Street, Philadelphia, Declares Cor- triple the sales if he was well informed on the
subject.
respondent—Popular Songs Selling Well.
Just at the present time the selling, naturally, is
(Special to Tlie Review.)
on Christmas music, anthems, etc. Among some of
PHILADELPHIA, PA., December 13.—The sheet the big sellers at Wanamaker's, I am informed, are:
music business in Philadelphia has been sharing Nora Bayes' "The Robin and the Red, Red Rose,"
with the general musical line the past month, but "The Sunshine of Your Smile," by Leonard Cooke
not to the same extent as some of the other and Lillian Ray; "Araby," by Irving Berlin; "Love,
•branches of the trade. Philadelphia is peculiarly Here Is My Heart," by Lao Silesa; "Teach Me to
situated as to sheet music conditions, there being Smile," from "The Girl Who Smiles;" "When I
but three stores along Chestnut street, the main Leave the World Behind," "Waltz Entrancing,"
thoroughfare, for the purchase of music. Pressers, from "Alone at Last;" "To the Lassie We Love, a
although enjoying a wonderful business, which is Toast," by Ernest R. Ball; "The Chinese Blues," by
growing all the time, is located so far west on Oscar Gardner and Fred D. Moore; "Mavis" con-
Chestnut street that it always means an extra trip tinues a big seller; "When You Come Home" and
to get there. The department stores handle mu- "When It Was May," music by Keene.
sic, but they keep only the up-to-date music and it
I made special inquiry'at the various music de-
is rarely, outside of Wanamaker's, that you can find partments of the department stores as to the char-
any of the classics at these stores. Wanamaker's acter of music that was being purchased, and they
may be considered to be on Chestnut street, but the tell me that the general customer is buying the
sheet music department is located near the Market trivial song and very little of the classic music,
street entrance, and it means a trip up the elevator owing, as they feel, to the advanced price upon the
to reach it. Weymann's is the only other Chestnut good music, the public not being educated to the
street store handling music, and they have placed fact that they no longer can buy this music, as here-
the department to the rear of the store, because tofore, at 10 cents a number.
ROOM FOR ANOTHER MUSIC STORE.
SONG WRITER WANTS $24,200.
Michael E. Rourke Says Publishers Failed to
Make Proper Accounting.
Michael E. Rourke, as writer of the lyrics "Auf
Wiedersehen" and "One Step Into Love," began
action to recover $24,200 from G. Schirmer, Inc.,
in the Supreme Court on Monday. He alleged that
the company published his songs without authority,
selling 100,000 copies and 5,000 phonograph rec-
ords of them, making a profit of $24,250.
When he protested, he declares, the company
agreed to give him two cents on each copy sold
and 25 per cent, of the gross receipts from record
sales. Instead, he asserted that only $50 had been
turned over to him. On the ground that the com-
pany broke its agreement he seeks all of the profits.
Hussars," "I Like the Boys," "The Letter Duet"
and "Lift Your Eyes to Mine." Chappell & Co.,
Ltd., are the publishers.
NOTED AUSTRIANj;OMPOSER DIES.
Gustave Wanda, the noted Austrian composer,
died last week in the Alexander Palace interment
camp in London. The British authorities had con-
sented to release him in order that he might go to
the United States to conduct his opera called "'
Unmarried Husbands."
The Diedrich & Lane Music, Magazine and Book ;
Shop, Ladysmith, Wis., will open for business i
shortly.
*
'SYBIL" TO BE PRODUCED.
New Operetta by Victor Jacobi Will Be Ready
Early Next Year—Julia Sanderson, Joseph
Cawthorn and Donald Brian to Head Cast.
"Sybil" is the latest operetta by Victor Jacobi,
composer of "The Marriage Market" and other
successes, and which has been very favorably re-
ceived in several of the European capitals, will be
presented in New York early next year under the
management of Charles Frohman.
"Sybil" will be produced with three stars—Julia
Sanderson, Joseph Cawthorn and Donald Brian—
who have played together with great success in
"The Sunshine Girl" and "The Girl from Utah."
A few of the separate numbers of the new piece
which are expected to attract attention are "Love
May Be a Mystery," "The Colonel of the Crimson
A NIGHT IN JUNE
KING'S BEAUTIFUL SERENADE
A Master Melody—That has won its way to
the hearts of the people purely on merit.
PIANO SOLO, 2Sc.
Ask your dealer or send direct to publisher.
C. L. BARNHOUSE. Oskaloosa, Iowa, U. S. A.
Sensational Son! Hits
H
"MOLLY DEAR IT5 YOU IM AFTER"
"™WEDDIHG«™SUHSHINE»™ROSE"
"SWEETEST GIRL- MONTEREY'
"DANCING THE JELLY ROLL"
"MEMORIES"
"SOONER OR LATER"
"CIRCUS DAY I N D I X I E "
f 3
BIG INSTRUMENTAL HITS
GOOD S C O U T - MARCH -TWO 5TEP
"KANGAROO H O P - FOX TROT
"GERALDINE WALTZES"
THE MUSIC TRADE REVIEW
52
Conducted by B. B. Wilson
QUAVERS AND SEMIQUAVERS.
C A. Woodman, of the Oliver Ditson Co., Fails
to See Where He is Very Hard on the Dealer
—The Ditson System of Co-operation.
"One day last week a friend walked into the
office and, after the usual exchange of greetings,
said: 'C. A., I have been reading some of your
letters to the trade, and I think you are a little
hard on the dealer.' 'How's that?' said I. 'Explain
yourself.' But beyond that statement he would
not go, whereupon I said: 'The next time you see
anything of mine in the trade press I invite you to
reply and point out wherein I am wrong, and if I
am wrong the trade will be the gainer, for you
will have "shown me up," and thus my end will
be accomplished, for the object of my letters or
articles is to help the trade and not to put a stum-
bling block in the way.' My friend said he would
think about it, and soon departed.
"After he went out I tried to think what he had
in mind when he said I was too hard on the music
dealer. I could think of nothing. I did not mean
to be hard, and could not see how the very milk
of human kindness, which I had in good measure
when I wrote, could have become so sour.
"It bothered me a great deal. It made me un-
easy, and so I went over some of the stuff to see
where the trouble was. The first thing that struck
my eye was 'Publish Less and Feature More.' 'Ah,'
said I, 'perhaps that's it.' The dealer doesn't want
us to publish less; he wants us to 'publish more
and feature less.' Just see how easy it was to be
mistaken. I had worked out a nice scheme for the
benefit of the dealer, a scheme that made his bills
for new music less than ever, and by sending a
small lot at a time gave him the chance to exploit
it and make money, and instead of liking it he
thought it was bard. 'But,' said I to myself, 'no
dealer has said so. I don't believe it. This chap
was having fun with me. He is a dear rival and
has had a bad week.' Then I took courage and
looked further, and found that we had agreed to
send music on selection for exacting customers, on
request, to any dealer; and, moreover, had told
our agents to tell customers that our music and
books could be ordered of the home dealer, and, as
many dealers will affirm, we refer customers to
them frequently.
"The further I went the more convinced I be-
came that I had not been hard. Just at this junc-
ture in came our financial man with the report of
November sales, which was the best month we
have had for a long time, thousands better than
last year. Up went the mental thermometer. No
more glooms. The trade had responded nobly and
everything was once more O. K.
"This reminds me that Oliver Ditson Co. had an
advertisement in the last number of The Music
RE4L BIG SELLERS
A Trial Order Will Convince You
"LILLIAN WALKER WALTZ," Hesitation & Boston
"HONOLULU LOU/'Big Novelty Hit
"SHE LIVES IN A MANSION OF SIGHS," Ballad
"I'M GOING BACK TO BUENOS AYRES," Novelty
"WISH I KNEW JUST WHAT YOU THINK OF ME"
"WALTZING WITH MY SUMMER GIRL"
"SWEETHEART OF MY BREAMS"
"IN THE SUMMERTIME" (Take a Trip to the Seashore)
"ALL FOR YOU" and "OH YOU GIRLS"
"THAT ANGELL RAG," Fox Trot
"REGENT WALTZ," Syncopated
"SNAPPY RAG," Some Rag
ORDER THROUGH YOUR JOBBER
THE REGENT MUSIC PUB. CO.
Lake Ctiarles, La.
Trade Review. It will pay you to read it. The primarily they are manufacturers of small instru-
introduction and special offers hold good until. ments.
January 1.
There is room for a good music mart along
"I send cordial greetings to my many friends Chestnut street which will handle a nearly complete
in the trade who have proven by their orders that line of popular and classical music. The most im-
portant point of all is to have someone in charge
I am 'too hard' on them.
C. A. WOODMAN."
who thoroughly understands the line. There is so
much uncertainty on the part of the purchasers as
to just what music is good that a clever salesman,
who kept close track of the music, could double and
Opportunity to Open Well-Stocked Store on
Chestnut Street, Philadelphia, Declares Cor- triple the sales if he was well informed on the
subject.
respondent—Popular Songs Selling Well.
Just at the present time the selling, naturally, is
(Special to Tlie Review.)
on Christmas music, anthems, etc. Among some of
PHILADELPHIA, PA., December 13.—The sheet the big sellers at Wanamaker's, I am informed, are:
music business in Philadelphia has been sharing Nora Bayes' "The Robin and the Red, Red Rose,"
with the general musical line the past month, but "The Sunshine of Your Smile," by Leonard Cooke
not to the same extent as some of the other and Lillian Ray; "Araby," by Irving Berlin; "Love,
•branches of the trade. Philadelphia is peculiarly Here Is My Heart," by Lao Silesa; "Teach Me to
situated as to sheet music conditions, there being Smile," from "The Girl Who Smiles;" "When I
but three stores along Chestnut street, the main Leave the World Behind," "Waltz Entrancing,"
thoroughfare, for the purchase of music. Pressers, from "Alone at Last;" "To the Lassie We Love, a
although enjoying a wonderful business, which is Toast," by Ernest R. Ball; "The Chinese Blues," by
growing all the time, is located so far west on Oscar Gardner and Fred D. Moore; "Mavis" con-
Chestnut street that it always means an extra trip tinues a big seller; "When You Come Home" and
to get there. The department stores handle mu- "When It Was May," music by Keene.
sic, but they keep only the up-to-date music and it
I made special inquiry'at the various music de-
is rarely, outside of Wanamaker's, that you can find partments of the department stores as to the char-
any of the classics at these stores. Wanamaker's acter of music that was being purchased, and they
may be considered to be on Chestnut street, but the tell me that the general customer is buying the
sheet music department is located near the Market trivial song and very little of the classic music,
street entrance, and it means a trip up the elevator owing, as they feel, to the advanced price upon the
to reach it. Weymann's is the only other Chestnut good music, the public not being educated to the
street store handling music, and they have placed fact that they no longer can buy this music, as here-
the department to the rear of the store, because tofore, at 10 cents a number.
ROOM FOR ANOTHER MUSIC STORE.
SONG WRITER WANTS $24,200.
Michael E. Rourke Says Publishers Failed to
Make Proper Accounting.
Michael E. Rourke, as writer of the lyrics "Auf
Wiedersehen" and "One Step Into Love," began
action to recover $24,200 from G. Schirmer, Inc.,
in the Supreme Court on Monday. He alleged that
the company published his songs without authority,
selling 100,000 copies and 5,000 phonograph rec-
ords of them, making a profit of $24,250.
When he protested, he declares, the company
agreed to give him two cents on each copy sold
and 25 per cent, of the gross receipts from record
sales. Instead, he asserted that only $50 had been
turned over to him. On the ground that the com-
pany broke its agreement he seeks all of the profits.
Hussars," "I Like the Boys," "The Letter Duet"
and "Lift Your Eyes to Mine." Chappell & Co.,
Ltd., are the publishers.
NOTED AUSTRIANj;OMPOSER DIES.
Gustave Wanda, the noted Austrian composer,
died last week in the Alexander Palace interment
camp in London. The British authorities had con-
sented to release him in order that he might go to
the United States to conduct his opera called "'
Unmarried Husbands."
The Diedrich & Lane Music, Magazine and Book ;
Shop, Ladysmith, Wis., will open for business i
shortly.
*
'SYBIL" TO BE PRODUCED.
New Operetta by Victor Jacobi Will Be Ready
Early Next Year—Julia Sanderson, Joseph
Cawthorn and Donald Brian to Head Cast.
"Sybil" is the latest operetta by Victor Jacobi,
composer of "The Marriage Market" and other
successes, and which has been very favorably re-
ceived in several of the European capitals, will be
presented in New York early next year under the
management of Charles Frohman.
"Sybil" will be produced with three stars—Julia
Sanderson, Joseph Cawthorn and Donald Brian—
who have played together with great success in
"The Sunshine Girl" and "The Girl from Utah."
A few of the separate numbers of the new piece
which are expected to attract attention are "Love
May Be a Mystery," "The Colonel of the Crimson
A NIGHT IN JUNE
KING'S BEAUTIFUL SERENADE
A Master Melody—That has won its way to
the hearts of the people purely on merit.
PIANO SOLO, 2Sc.
Ask your dealer or send direct to publisher.
C. L. BARNHOUSE. Oskaloosa, Iowa, U. S. A.
Sensational Son! Hits
H
"MOLLY DEAR IT5 YOU IM AFTER"
"™WEDDIHG«™SUHSHINE»™ROSE"
"SWEETEST GIRL- MONTEREY'
"DANCING THE JELLY ROLL"
"MEMORIES"
"SOONER OR LATER"
"CIRCUS DAY I N D I X I E "
f 3
BIG INSTRUMENTAL HITS
GOOD S C O U T - MARCH -TWO 5TEP
"KANGAROO H O P - FOX TROT
"GERALDINE WALTZES"
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