Music Trade Review
Issue: 1915 Vol. 61 N. 25 - Page 49
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THE MUSIC TRADE REVIEW
FINE EXPOSITION DISPLAY.
OFFERS FREE LIBRARY TO CAMDEN.
Made by the Columbia Graphophone Co. at
Merchants and Manufacturers' Exposition
Held in Kansas City—Attracted Notice.
Eldridge R. Johnson Makes Liberal Proposition
to That City—Building to Cost $130,000.
KANSAS
(Special to The Review.)
CITY, MO., December 13.—One of the
most attractive booths at the recent Merchants and
(Special to The Keview.)
CAMDEN, N. J., December 13.—Eldridge R. John-
son, president of the Victor Talking Machine Co.,
the great industry of this city, has offered to the
city of Camden, through Mayor Ellis, a free public
library building to cost $130,000, the city to disman-
tle the old building and grade the ground for the
site of the proposed structure. Both the members
of the Park Commission and the trustees of the
Free Library have passed favorably on Mr. John-
son's offer. It is believed that the new library
building will prove a strong attraction for the em-
ployes of the Victor Talking Machine Co among
others.
PATHE LOCAL^ ACTIVITY.
Pathe Dealers in New York and Vicinity Use
Co-operative
Advertising—Lists
Rapidly
Growing in New York Territory.
Columbia Display at Electric Park.
Manufacturers' Exposition, held at Electric Park,
was that of the local establishment of the Colum-
bia Graphophone Co., 1112 Grand avenue, a pho-
tograph of which is shown herewith. This display
won the admiration of all visitors to the exposition,
and Manager McMurtry received many letters of
praise from out-of-town callers.
In the open part of the booth a few Columbia
Grafonolas and Dictaphones were displayed. The
color scheme and unique form of decorations, con-
sisting in part of ten-inch double-disc Columbia
records bolted on the walls, both interior and ex-
terior, combined to make the booth one of the fea-
tures of the exposition.
The rapid strides in popularity that the Pathe-
phone and Pathe discs have achieved in local terri-
tory were convincingly summed up in a large news-
paper advertisement appearing on Tuesday. This
advertisement presented the names of some of the
Pathe Freres dealers in Greater New York and
vicinity, the individual announcements of the deal-
ers being featured in conjunction with a striking
and artistic advertisement of the Pathephone Shop,
487 Fifth avenue, New York.
Among the dealers mentioned in this Pathe pub-
licity were: Hardman, Peck & Co., 433 Fifth ave-
nue, New York, and 524 Fulton street, Brooklyn,
N. Y.; J. B. Stilwell Co., 316 East Fifty-third
street, New York; Jacob Doll & Sons, 116 West
Forty-second street, New York; 364 Livingston
ADD TO "TALKER LINE."
street, Brooklyn, N. Y., and 146 Newark avenue,
( Special to The Review.)
Jersey City, N. J.; Henry B. Pye & Co., 2918 Third
KANSAS CITY, MO., December 13.—The House-
hold Fair, a furniture company which has been avenue, New York; George Fennell & Co., 2209
handling the Columbia graphophone, has been made Third avenue, New York; O. W. Wuertz Co., 1518
agent in Kansas City. Mo., for the Pathephone. Tts Third avenue, New York, and 832 Manhattan ave-
large display window was filled December 11 with nue, Brooklyn, N. Y.; Yonkers Sporting Goods &
a Pathephone exhibit, and demonstrators showed Novelty Co., 15 Cortlandt street, New York; Frank
the machine in the salesrooms to many visitors. The Steadman, 41 Warburton avenue, Yonkers, N. Y.;
agency was opened by R. J. Waters, representing Peerless Phonograph Co., 82 Brown place, New
the E. E. Trower Music Co., of St. Joseph, Mo., York; C. Ludwig Baumann & Co., 1455 Broadway,
Brooklyn, N. Y.; Marcus Miller, 351 Fulton street,
distributers of the Pathephone.
Jamaica, L. I.; Manhattan Carpet & Furniture Co.,
Port Richmond, S. I.; C. H. Deitrick, Jersey City,
A STUNT WORTH EMULATING.
\ \ J.; G. A. Hoffman & Son, 480 Spring street,
"I want to tell you about a little advertising West Hoboken, N. J.; East Trenton Bargain
stunt that I am using, as it may help some dealers House, Trenton, N. J.; C. Harry Sherman, Pater-
in the smaller towns, as it certainly is helping me," son, N. J.; J. Craig Yeomans, 31 Main street, New-
writes A. Lustberg, of Huntington, N. Y. "The ton, N. J.; Joseph P. Cullen, 804 Main street,
local moving picture man has a contract with a
Boonton, N. J.
Chicago firm to furnish him with six illustrated
songs and slides every week. I furnish the Vic-
SANTA CLAUS RECORDS.
trola and records, and one set of slides and records
are used each evening. He bills the town every
"My Own Story," as told by Santa Claus "him-
day, saying, for instance, 'Come to the Bijou to-
self," is the title of a very interesting series of
night and hear Ada Jones sing "If They'll Only
four selections just issued by the Pathe Freres
Move Old Ireland Over Here."' Immediately after
Phonograph Co., New York, on two double-faced
the song a slide is shown on the screen, saying, records. These selections give a running story of
'This record is for sale at Lustberg's Victrola store/
Santa Claus' activities on Christmas Eve, starting
or something to that effect, as the wording of my with his journey up North and finishing with the
slide is changed every other day. I can see from
distribution of his toys and other gifts. The re-
my record business every day what a lot of good
cording is novel in many ways, and particularly
advertising I am getting, and, best of all, without
interesting at this time of the year.
a cent of cost." The idea is a good one.
NEW DEPARTMENT IN PROVIDENCE.
(Special to The Review.)
PROVIDENCE, R. I., December 14.—New and elab-
orate Columbia and Crescent talking machine par-
lors have just been opened in Dimond's big depart-
ment store, this city, with Olinda Marseglia, for-
merly manager of the J. A. Foster branch store,
in charge. Mr. Marseglia, who has been most suc-
cessful in the handling of Columbia goods and pos-
sesses many original business ideas, will be assisted
in the management of the new department by El-
wood H. Jones. The new department is located on
the third floor of the store and is handsomely
decorated and furnished.
A WORTHY SENTIMENT.
"I wish," said Dubbleigh, as he read certain ex-
cuses made by certain red-handed malefactors in a
section of the world that we shall not identify other
than by saying that it was "somewhere in Belgum."
"that good old Homer was alive to-day."
"What for—to write an Epic?" queried Bingletop.
"Epic nothing," retorted Dubbleigh. "To smite
the blooming lyres."
A new Lester grand piano and a $250 Edison
diamond disc phonograph were installed respective-
ly in the parlor and dining room of the Central
Hotel, Jefferson City, Mo., by the local music
dealer, the Scheel Music Co.
49
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
b e e n m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
THE MUSIC TRADE REVIEW
FINE EXPOSITION DISPLAY.
OFFERS FREE LIBRARY TO CAMDEN.
Made by the Columbia Graphophone Co. at
Merchants and Manufacturers' Exposition
Held in Kansas City—Attracted Notice.
Eldridge R. Johnson Makes Liberal Proposition
to That City—Building to Cost $130,000.
KANSAS
(Special to The Review.)
CITY, MO., December 13.—One of the
most attractive booths at the recent Merchants and
(Special to The Keview.)
CAMDEN, N. J., December 13.—Eldridge R. John-
son, president of the Victor Talking Machine Co.,
the great industry of this city, has offered to the
city of Camden, through Mayor Ellis, a free public
library building to cost $130,000, the city to disman-
tle the old building and grade the ground for the
site of the proposed structure. Both the members
of the Park Commission and the trustees of the
Free Library have passed favorably on Mr. John-
son's offer. It is believed that the new library
building will prove a strong attraction for the em-
ployes of the Victor Talking Machine Co among
others.
PATHE LOCAL^ ACTIVITY.
Pathe Dealers in New York and Vicinity Use
Co-operative
Advertising—Lists
Rapidly
Growing in New York Territory.
Columbia Display at Electric Park.
Manufacturers' Exposition, held at Electric Park,
was that of the local establishment of the Colum-
bia Graphophone Co., 1112 Grand avenue, a pho-
tograph of which is shown herewith. This display
won the admiration of all visitors to the exposition,
and Manager McMurtry received many letters of
praise from out-of-town callers.
In the open part of the booth a few Columbia
Grafonolas and Dictaphones were displayed. The
color scheme and unique form of decorations, con-
sisting in part of ten-inch double-disc Columbia
records bolted on the walls, both interior and ex-
terior, combined to make the booth one of the fea-
tures of the exposition.
The rapid strides in popularity that the Pathe-
phone and Pathe discs have achieved in local terri-
tory were convincingly summed up in a large news-
paper advertisement appearing on Tuesday. This
advertisement presented the names of some of the
Pathe Freres dealers in Greater New York and
vicinity, the individual announcements of the deal-
ers being featured in conjunction with a striking
and artistic advertisement of the Pathephone Shop,
487 Fifth avenue, New York.
Among the dealers mentioned in this Pathe pub-
licity were: Hardman, Peck & Co., 433 Fifth ave-
nue, New York, and 524 Fulton street, Brooklyn,
N. Y.; J. B. Stilwell Co., 316 East Fifty-third
street, New York; Jacob Doll & Sons, 116 West
Forty-second street, New York; 364 Livingston
ADD TO "TALKER LINE."
street, Brooklyn, N. Y., and 146 Newark avenue,
( Special to The Review.)
Jersey City, N. J.; Henry B. Pye & Co., 2918 Third
KANSAS CITY, MO., December 13.—The House-
hold Fair, a furniture company which has been avenue, New York; George Fennell & Co., 2209
handling the Columbia graphophone, has been made Third avenue, New York; O. W. Wuertz Co., 1518
agent in Kansas City. Mo., for the Pathephone. Tts Third avenue, New York, and 832 Manhattan ave-
large display window was filled December 11 with nue, Brooklyn, N. Y.; Yonkers Sporting Goods &
a Pathephone exhibit, and demonstrators showed Novelty Co., 15 Cortlandt street, New York; Frank
the machine in the salesrooms to many visitors. The Steadman, 41 Warburton avenue, Yonkers, N. Y.;
agency was opened by R. J. Waters, representing Peerless Phonograph Co., 82 Brown place, New
the E. E. Trower Music Co., of St. Joseph, Mo., York; C. Ludwig Baumann & Co., 1455 Broadway,
Brooklyn, N. Y.; Marcus Miller, 351 Fulton street,
distributers of the Pathephone.
Jamaica, L. I.; Manhattan Carpet & Furniture Co.,
Port Richmond, S. I.; C. H. Deitrick, Jersey City,
A STUNT WORTH EMULATING.
\ \ J.; G. A. Hoffman & Son, 480 Spring street,
"I want to tell you about a little advertising West Hoboken, N. J.; East Trenton Bargain
stunt that I am using, as it may help some dealers House, Trenton, N. J.; C. Harry Sherman, Pater-
in the smaller towns, as it certainly is helping me," son, N. J.; J. Craig Yeomans, 31 Main street, New-
writes A. Lustberg, of Huntington, N. Y. "The ton, N. J.; Joseph P. Cullen, 804 Main street,
local moving picture man has a contract with a
Boonton, N. J.
Chicago firm to furnish him with six illustrated
songs and slides every week. I furnish the Vic-
SANTA CLAUS RECORDS.
trola and records, and one set of slides and records
are used each evening. He bills the town every
"My Own Story," as told by Santa Claus "him-
day, saying, for instance, 'Come to the Bijou to-
self," is the title of a very interesting series of
night and hear Ada Jones sing "If They'll Only
four selections just issued by the Pathe Freres
Move Old Ireland Over Here."' Immediately after
Phonograph Co., New York, on two double-faced
the song a slide is shown on the screen, saying, records. These selections give a running story of
'This record is for sale at Lustberg's Victrola store/
Santa Claus' activities on Christmas Eve, starting
or something to that effect, as the wording of my with his journey up North and finishing with the
slide is changed every other day. I can see from
distribution of his toys and other gifts. The re-
my record business every day what a lot of good
cording is novel in many ways, and particularly
advertising I am getting, and, best of all, without
interesting at this time of the year.
a cent of cost." The idea is a good one.
NEW DEPARTMENT IN PROVIDENCE.
(Special to The Review.)
PROVIDENCE, R. I., December 14.—New and elab-
orate Columbia and Crescent talking machine par-
lors have just been opened in Dimond's big depart-
ment store, this city, with Olinda Marseglia, for-
merly manager of the J. A. Foster branch store,
in charge. Mr. Marseglia, who has been most suc-
cessful in the handling of Columbia goods and pos-
sesses many original business ideas, will be assisted
in the management of the new department by El-
wood H. Jones. The new department is located on
the third floor of the store and is handsomely
decorated and furnished.
A WORTHY SENTIMENT.
"I wish," said Dubbleigh, as he read certain ex-
cuses made by certain red-handed malefactors in a
section of the world that we shall not identify other
than by saying that it was "somewhere in Belgum."
"that good old Homer was alive to-day."
"What for—to write an Epic?" queried Bingletop.
"Epic nothing," retorted Dubbleigh. "To smite
the blooming lyres."
A new Lester grand piano and a $250 Edison
diamond disc phonograph were installed respective-
ly in the parlor and dining room of the Central
Hotel, Jefferson City, Mo., by the local music
dealer, the Scheel Music Co.
49
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
b e e n m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
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