Music Trade Review
Issue: 1915 Vol. 61 N. 2 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
A SOUL STIRRING NATIONAL CAMPAIGN
(Continued from page •'?.)
Why should not the piano men join together and create an influence which will operate in a
most helpful manner to piano selling everywhere?
I have received scores of letters which have been favorable to the sentiments which I have
expressed, only three of which view the plan as impractical. I have had piano men call upon me
to discuss this matter, and only last week one of the leaders of a great industrial enterprise
stated to me in my office that he considered the plan outlined was the best for the future of the
piano business that could be devised.
He stated further, upon thinking it over seriously, that he believed that it would be the only
one, and he was ready with others to get together and raise a sum of money sufficient to carry on
a broad educational piano advertising campaign on a strictly non-personal basis, but merely
advertising one thing—the advantage of the piano in the home.
I firmly believe that the plan outlined will be adopted within the near future.
I can see how readily sentiment has changed within the past two or three weeks. My
correspondence indicates that, and it should be a comparatively easy matter to launch this
project successfully.
If a number of men would get together and appoint a committee to wait upon others,
put the matter in concrete form, that each man should agree to contribute a certain sum
annually for a publicity campaign, the amount subscribed to be used somewhat upon his
annual output, I am confident that they would be successful inside of sixty days to pass the two
hundred thousand mark in the way of contributions.
The move once started would be popular, and who will strike at the root of this business
proposition and keep alive the piano in the public mind unless the men who are financially
interested?
It must be from the inside and not from the outside.
The automobile men are interested in their own product and they are advertising it mighty well,
just as good as if they had a national campaign along the lines outlined.
The electric people are already operating on broad, educational lines.
The lumbermen of the South are advertising Southern lumber.
California orange growers take the co-operative viewpoint, and here is an industry, the de-
mand for whose product depends largely upon the education and intelligence of the masses,
which is doing nothing, save in sporadic cases, to acquaint the great purchasing masses of this
country as to the pleasures which may be derived through a close companionship with music and
musical instruments.
I would not say that we are asleep at the switch, but we certainly are watching the business
expresses in other trades shoot by us at an alarming rate. Now why not get up steam and fol-
low the procession?
The player-piano in itself affords a play of the imagination which is indescribable.
The interesting and enthusiastic copy that can be prepared upon such a subject is without
limit.
The extraordinary simplicity of the player-piano of to-day—-its possibilities—remarkable scope
of expression control—its powers of reproducing the work of the great artists, musical photog-
raphy, as it were—all emphasize the fact that the home is not a home without a piano.
Good books, yes—good pictures, yes—but no home is complete without music and the charm
and delight which it brings to the home circle.
It gives one all the opportunities for imaginative play, and there
is no trade in the world for which such delightful, soul-stirring copy
can be prepared.
Co-operation on such a subject which means so much to all
should be easy.
WRIGHT
Sal** Offices at
437 5th Ave., New York
George H. Beverly, Manager of Sales
METAL PLAYER ACTION
Easily 100% in advance of any action ever offered. Simple—
Responsive—Durable—Beautiful. Contains the Wright "Ideal"
bellows.
Being made of metal (the logical material for player actions)
cannot be affected by dampness or any climatic conditions. Its
exclusive features save many dollars in repair work and
make many sales in competition. Write us.
M. S. Wright Company
THE MUSIC TRADE REVIEW
A SOUL STIRRING NATIONAL CAMPAIGN
(Continued from page •'?.)
Why should not the piano men join together and create an influence which will operate in a
most helpful manner to piano selling everywhere?
I have received scores of letters which have been favorable to the sentiments which I have
expressed, only three of which view the plan as impractical. I have had piano men call upon me
to discuss this matter, and only last week one of the leaders of a great industrial enterprise
stated to me in my office that he considered the plan outlined was the best for the future of the
piano business that could be devised.
He stated further, upon thinking it over seriously, that he believed that it would be the only
one, and he was ready with others to get together and raise a sum of money sufficient to carry on
a broad educational piano advertising campaign on a strictly non-personal basis, but merely
advertising one thing—the advantage of the piano in the home.
I firmly believe that the plan outlined will be adopted within the near future.
I can see how readily sentiment has changed within the past two or three weeks. My
correspondence indicates that, and it should be a comparatively easy matter to launch this
project successfully.
If a number of men would get together and appoint a committee to wait upon others,
put the matter in concrete form, that each man should agree to contribute a certain sum
annually for a publicity campaign, the amount subscribed to be used somewhat upon his
annual output, I am confident that they would be successful inside of sixty days to pass the two
hundred thousand mark in the way of contributions.
The move once started would be popular, and who will strike at the root of this business
proposition and keep alive the piano in the public mind unless the men who are financially
interested?
It must be from the inside and not from the outside.
The automobile men are interested in their own product and they are advertising it mighty well,
just as good as if they had a national campaign along the lines outlined.
The electric people are already operating on broad, educational lines.
The lumbermen of the South are advertising Southern lumber.
California orange growers take the co-operative viewpoint, and here is an industry, the de-
mand for whose product depends largely upon the education and intelligence of the masses,
which is doing nothing, save in sporadic cases, to acquaint the great purchasing masses of this
country as to the pleasures which may be derived through a close companionship with music and
musical instruments.
I would not say that we are asleep at the switch, but we certainly are watching the business
expresses in other trades shoot by us at an alarming rate. Now why not get up steam and fol-
low the procession?
The player-piano in itself affords a play of the imagination which is indescribable.
The interesting and enthusiastic copy that can be prepared upon such a subject is without
limit.
The extraordinary simplicity of the player-piano of to-day—-its possibilities—remarkable scope
of expression control—its powers of reproducing the work of the great artists, musical photog-
raphy, as it were—all emphasize the fact that the home is not a home without a piano.
Good books, yes—good pictures, yes—but no home is complete without music and the charm
and delight which it brings to the home circle.
It gives one all the opportunities for imaginative play, and there
is no trade in the world for which such delightful, soul-stirring copy
can be prepared.
Co-operation on such a subject which means so much to all
should be easy.
WRIGHT
Sal** Offices at
437 5th Ave., New York
George H. Beverly, Manager of Sales
METAL PLAYER ACTION
Easily 100% in advance of any action ever offered. Simple—
Responsive—Durable—Beautiful. Contains the Wright "Ideal"
bellows.
Being made of metal (the logical material for player actions)
cannot be affected by dampness or any climatic conditions. Its
exclusive features save many dollars in repair work and
make many sales in competition. Write us.
M. S. Wright Company
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