Music Trade Review
Issue: 1915 Vol. 61 N. 18 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
for a great variety of circular work and other
PLAYER PIANO JAKEN TO COAST.
forms of advertising. The copy of the small ad-
Argument of Purchaser that Instrument Was
vertisements is designed to cover every argument
Booklet of Attractive, Convenient Size Adver-
Not as Represented Disproved and Judgment
in favor of the selection of the Autopiano and arc
tisements for Use of Dealers in Their Local
Obtained by Piano House—Movers Sued.
designed to command instant attention.
Papers—Economy a Factor.
One section of the booklet is given over to re-
(Special to The Review, j
The latest demonstration of Autopiano Co. productions of various cuts of Victor Herbert,
MILWAUKEE, WIS., October 26.—Two civil court
service for its dealers is offered in a convenient
Giacomo Puccini, Mary Garden and other artiste actions involving pianos were up for consideration
who have indorsed the Autopiano; to cuts of
booklet, just sent to the many representatives of
in Milwaukee last week. In one case a piano player
was taken into court and reeled off popular selec-
four-Inch
tions, making the court room a most popular place.
UNITED STATES
Single Column
NAVY SERIES
The first case involved the suit brought by the
Autopiano
Milwaukee Piano Manufacturing Co. against Ernst
Newspaper
Advertisements
Crucius before Judge Gregory, in which the piano
Will Bu
concern alleged that on January 9, 1915, it had
Business For You
sold a player-piano to the defendant for $525, and
that for six months the monthly instalments of $8
had not been paid. Crucius set up the claim that
the player was not as represented, but the showing
made in court by the instrument proved the fallacy
of his claim.
The other case was before Judge Braun's di-
vision of the Civil Court and involved the suit
brought by E. A. Smith against C. Prolzman and
George Prolzman, movers, whom Smith alleged
had badly damaged his piano by puncturing the
sounding board and damaging the keys.
AUTOPIANO CO. AD SERVICE.
CLOSE MANY IMPORTANT DEALS.
Leading Dealers in Western Cities Who Have
Opened Installation Stations for the Flexo-
tone-Electrelle Action, Send Good Reports.
George W. Cobb, manager of the Flexotonc-
Electrelle division of the American Piano Co.,
New York, stated this week that the company had
closed a number of deals with well-known and suc-
Illustrations of Autopiano Advertisements.
cessful dealers to maintain installation stations for
the Autopiano Co. throughout the country, and
numerous United States warships having Auto- this player action.
which contains proofs of a vast number of ready- pianos aboard, reproductions of medals received
Among thece dealers are the Hext Music Co.,
made Autopiano advertisements, of the convenient by the Autopiano, and other advertising material
Denver, Col.; Bissell-Weissert Piano Co., Chicago,
four-inch single column size, for the use of the of great value to the retailer for his local cam- 111.; E. W. Edwards & Sons, Rochester, N. Y.;
dealer in his local paper. The size of the adver- paign. With such facilities at his command the Armstrong-Byrd Music Co., Oklahoma City,
tisements, which are supplied in electrotype form,
dealer has little excuse for hiding his light under
Okla.; Marcellus Roper Co., Worcester, Mass.;
makes the cost of running them regularly in the a bushel.
John S. Banks Music Co., Savannah, Ga.; Pelletier
newspapers very small, and they can also be used
Co., Sioux City, la.; Eberhardt-Hays Music Co.,
INVENTS DETACHABLE KEYBOARD.
Wichita, Kan.; Koch & Droge Piano Co., Brook-
lyn, N. Y.; Burgess-Nash Co., Omaha, Neb.
(Special to The Rev : ew.)
The standing and prominence of these houses
WASHINGTON, D. C , October 2o.—Patent No. 1,-
There is unlimited oppor-
157,047 was last week granted to Harold Rown- in piano trade circles is conclusive indication of
tunity in your player roll
the popularity of the Flexotone-Electrelle act : on
tree, Kenilworth, 111., for a detachable keyboard
and the strides which it is making both from a
department, if it is "dis-
for pianos, the object of which is to provide a
musical
and commercial viewpoint.
keyboard
for
pianos
which
may
be
readily
and
tinguished by a hand-played
easily detached from the piano body.
roll of merit."
A further object of the invention is to provide
HIS Fall's National Adver-
means whereby a piano may be reduced in width
for convenience in moving, storing, shipping, or
tising Campaign of Vocal-
other purposes.
style Music Rolls Has Eight
T
AN INTERESTING PUBLICATION,
Record Rolls
* 'Music as Actually Played
meet the demands of the
most exacting player-
piano enthusiast, and
continue their interest
indefinitely.
Write at once for catalogue
and information
Bennett & White, Inc.
45 Austin Street
Newark
New Jersey
(Special to The Review.)
BOSTON, MASS., October 25.—The O< tober issue
of Chords and Dischords, issued by the Hallet &
Davis Piano Co., again demonstrates that this
company's paper in its new dress is going to be a
real live-wire among the Hallet & Davis dealers
and employes. The present issue, like the last one,
comes close to being a real newspaper, as its pages
are not confined to dry dissertations on abstract
topics bearing on the trade, but contain many
readable news items of the men in the trade,
people whom all the Hallet & Davis people know.
Special mention should be made of the department
entitled "With Our Roadmen," in which A. A.
Wensley tells of the success of his particular field.
The editorials are short and to the point, and on
the last page are some samples of good advertis-
ing from which the Hallet & Davis dealers should
profit. In the center is a large cut of Style 215
of the Lexington player-piano, which shows up
well. The little paper certainly is well edited.
Big-Business-Getting Helps for
the Player-Piano Merchant.
(PATENTED)
Mvsic Rolls
1.
2.
3.
4.
5.
6.
National Magazine Advertising.
Demonstration Rolls.
Window Displays.
National Vocalstyle Week.
Ingenious Exchange Coupons.
Matter to Mail Direct to Your Custom-
ers.
7. Newspaper Advertising for Your Per-
sonal Use.
8. Printed Matter for Your Personal Use.
THE AUTOPIANO USED.
The Autopiano is being used this week on the
Chickering Hall stage in the Lord & Taylor store,
New York. This instrument is also being featured
as a part of the store's window display.
The Vocalstyle Music Co.
412 to 426 E. Sixth St.
CINCINNATI, 0 .
THE MUSIC TRADE REVIEW
12
for a great variety of circular work and other
PLAYER PIANO JAKEN TO COAST.
forms of advertising. The copy of the small ad-
Argument of Purchaser that Instrument Was
vertisements is designed to cover every argument
Booklet of Attractive, Convenient Size Adver-
Not as Represented Disproved and Judgment
in favor of the selection of the Autopiano and arc
tisements for Use of Dealers in Their Local
Obtained by Piano House—Movers Sued.
designed to command instant attention.
Papers—Economy a Factor.
One section of the booklet is given over to re-
(Special to The Review, j
The latest demonstration of Autopiano Co. productions of various cuts of Victor Herbert,
MILWAUKEE, WIS., October 26.—Two civil court
service for its dealers is offered in a convenient
Giacomo Puccini, Mary Garden and other artiste actions involving pianos were up for consideration
who have indorsed the Autopiano; to cuts of
booklet, just sent to the many representatives of
in Milwaukee last week. In one case a piano player
was taken into court and reeled off popular selec-
four-Inch
tions, making the court room a most popular place.
UNITED STATES
Single Column
NAVY SERIES
The first case involved the suit brought by the
Autopiano
Milwaukee Piano Manufacturing Co. against Ernst
Newspaper
Advertisements
Crucius before Judge Gregory, in which the piano
Will Bu
concern alleged that on January 9, 1915, it had
Business For You
sold a player-piano to the defendant for $525, and
that for six months the monthly instalments of $8
had not been paid. Crucius set up the claim that
the player was not as represented, but the showing
made in court by the instrument proved the fallacy
of his claim.
The other case was before Judge Braun's di-
vision of the Civil Court and involved the suit
brought by E. A. Smith against C. Prolzman and
George Prolzman, movers, whom Smith alleged
had badly damaged his piano by puncturing the
sounding board and damaging the keys.
AUTOPIANO CO. AD SERVICE.
CLOSE MANY IMPORTANT DEALS.
Leading Dealers in Western Cities Who Have
Opened Installation Stations for the Flexo-
tone-Electrelle Action, Send Good Reports.
George W. Cobb, manager of the Flexotonc-
Electrelle division of the American Piano Co.,
New York, stated this week that the company had
closed a number of deals with well-known and suc-
Illustrations of Autopiano Advertisements.
cessful dealers to maintain installation stations for
the Autopiano Co. throughout the country, and
numerous United States warships having Auto- this player action.
which contains proofs of a vast number of ready- pianos aboard, reproductions of medals received
Among thece dealers are the Hext Music Co.,
made Autopiano advertisements, of the convenient by the Autopiano, and other advertising material
Denver, Col.; Bissell-Weissert Piano Co., Chicago,
four-inch single column size, for the use of the of great value to the retailer for his local cam- 111.; E. W. Edwards & Sons, Rochester, N. Y.;
dealer in his local paper. The size of the adver- paign. With such facilities at his command the Armstrong-Byrd Music Co., Oklahoma City,
tisements, which are supplied in electrotype form,
dealer has little excuse for hiding his light under
Okla.; Marcellus Roper Co., Worcester, Mass.;
makes the cost of running them regularly in the a bushel.
John S. Banks Music Co., Savannah, Ga.; Pelletier
newspapers very small, and they can also be used
Co., Sioux City, la.; Eberhardt-Hays Music Co.,
INVENTS DETACHABLE KEYBOARD.
Wichita, Kan.; Koch & Droge Piano Co., Brook-
lyn, N. Y.; Burgess-Nash Co., Omaha, Neb.
(Special to The Rev : ew.)
The standing and prominence of these houses
WASHINGTON, D. C , October 2o.—Patent No. 1,-
There is unlimited oppor-
157,047 was last week granted to Harold Rown- in piano trade circles is conclusive indication of
tunity in your player roll
the popularity of the Flexotone-Electrelle act : on
tree, Kenilworth, 111., for a detachable keyboard
and the strides which it is making both from a
department, if it is "dis-
for pianos, the object of which is to provide a
musical
and commercial viewpoint.
keyboard
for
pianos
which
may
be
readily
and
tinguished by a hand-played
easily detached from the piano body.
roll of merit."
A further object of the invention is to provide
HIS Fall's National Adver-
means whereby a piano may be reduced in width
for convenience in moving, storing, shipping, or
tising Campaign of Vocal-
other purposes.
style Music Rolls Has Eight
T
AN INTERESTING PUBLICATION,
Record Rolls
* 'Music as Actually Played
meet the demands of the
most exacting player-
piano enthusiast, and
continue their interest
indefinitely.
Write at once for catalogue
and information
Bennett & White, Inc.
45 Austin Street
Newark
New Jersey
(Special to The Review.)
BOSTON, MASS., October 25.—The O< tober issue
of Chords and Dischords, issued by the Hallet &
Davis Piano Co., again demonstrates that this
company's paper in its new dress is going to be a
real live-wire among the Hallet & Davis dealers
and employes. The present issue, like the last one,
comes close to being a real newspaper, as its pages
are not confined to dry dissertations on abstract
topics bearing on the trade, but contain many
readable news items of the men in the trade,
people whom all the Hallet & Davis people know.
Special mention should be made of the department
entitled "With Our Roadmen," in which A. A.
Wensley tells of the success of his particular field.
The editorials are short and to the point, and on
the last page are some samples of good advertis-
ing from which the Hallet & Davis dealers should
profit. In the center is a large cut of Style 215
of the Lexington player-piano, which shows up
well. The little paper certainly is well edited.
Big-Business-Getting Helps for
the Player-Piano Merchant.
(PATENTED)
Mvsic Rolls
1.
2.
3.
4.
5.
6.
National Magazine Advertising.
Demonstration Rolls.
Window Displays.
National Vocalstyle Week.
Ingenious Exchange Coupons.
Matter to Mail Direct to Your Custom-
ers.
7. Newspaper Advertising for Your Per-
sonal Use.
8. Printed Matter for Your Personal Use.
THE AUTOPIANO USED.
The Autopiano is being used this week on the
Chickering Hall stage in the Lord & Taylor store,
New York. This instrument is also being featured
as a part of the store's window display.
The Vocalstyle Music Co.
412 to 426 E. Sixth St.
CINCINNATI, 0 .
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