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THE MUSIC TRADE
REVIEW
PLANNING FOR NATIONAL PIANO WEEK IN DETROIT.
Piano Merchants Enthusiastic Regarding Suggestion of The Review, and Newspapers Will Co-
Operate—Rex Talking Machine Co. Leases Store—Piano Men in Auto Smash—Other News.
(Special to The Review.)
DETROIT, MICH., October 18.—That the National
Piano Week, early in November, will be a success,
so far as Detroit is concerned, there is not the
least doubt. Every retailer interviewed during the
past week by The Review representative expressed
himself as favorable toward the event, believing
that it will arouse interest and stimulate the sale
of pianos. The local newspapers are willing to co-
operate with the dealers and give them extra read-
ing notices. "We are advertising two or three times
a week and we will be only too glad to enter into
any co-operative movement or publicity campaign
that will tend to work up interest," said E. P. An-
drew, of the J. L. Hudson store.
The Rex Talking Machine Co., Detroit, which
recently incorporated, has taken a lease of a store
in the new Farwell building on Griswold street,
near Grand River avenue, and will be open for busi-
ness by November 1. The company will sell the
Rex talking machine.
The Northern Piano Co., of Boyne City, Mich.,
has paid in $3,695 of its capital stock, which is
$10,000.
Mr. and Mrs. E. P. Andrew and Mr. and Mrs.
E. K. Andrew, of the J. L. Hudson store, were
shaken up considerably, as well as slightly injured,
in a motor car accident last week. The machine
in which they were driving and which is owned
by Mr. and Mrs. E. P. Andrew collided with a
street car. The machine was badly damaged. The
only one to escape without a scratch was E. K.
Andrew. At the time of the accident the entire
party was on its way to make arrangements for
the funeral of Mrs. Roy Andrew, the daughter-in-
law of Mr. and Mrs. E. P. Andrew, who died a
few days previous.
Max Strasburg, Victor and Columbia dealer, at
Grand River avenue and Farmer street, Detroit,
and who will vacate his present quarters in Oc-
tober, 1910, has leased permanently the store at
70 Library avenue, which is just a stone's throw
from his present location. Mr. Strasburg is now
having contractors remodel the new store, putting
in the necessary partitions, etc. He expects to
occupy it about November 1. His plan is to con-
tinue both stores until after the holidays at least.
After that time Mr. Strasburg may sub-lease his
present store until the expiration of the lease. The
reason he is not to stay in his present store is that
his landlord wanted to double his rent.
It is understood that the J. L. Hudson Co. is
planning on a million-dollar business for Decem-
ber. Manager Andrew of the piano store has a
number of novel plans under way that are sure to
bring results.
Representatives of many piano companies were
in the city during the past week, among them the
Estey Co., Decker & Son and Stulz & Bauer.
C. A. Grinnell, of Grinnell Bros., is among the
men who will talk during the coming winter sea-
son before the salesmanship class of the Detroit
Technical Institute. This will make the fourth
year of this course.
The Starr Piano Co., 10 Broadway, Detroit, on
October 17 made its first announcement in print
to the public regarding the Starr phonograph.
Hundreds of people were turned away at the re-
cital given on Monday evening, October 11, at the
Arcade Auditorium by Miss Geraldine Farrar.
Grinnell Bros, furnished Steinway grand pianos
exclusively to the Lyceum Theatre during the en-
gagement of the Boston Grand Opera Co., and the
Pavlowa Imperial Ballet October 18, 10 and 20.
The J. L. Hudson store took advantage of the
engagement of Pavlowa at the Lyceum Theatre
and advertised strongly the Angelus player, which
tie dancer declares to be "incomparable." The
advert'sement contained her photograph and her
remarks about the Angelus.
Wherever possible, Detroit piano salesmen are
talking Christmas to their prospective custom-
ers. It is none too early to get people started.
Raymond Gould, piano dealer at liKi Goguac
street West, Hattle Creek, Mich., lias taken the
local agency for Pathe Pathephones.
EDISON AT THE GOLDEN GATE.
On Last Tuesday Night San Francisco and Oak-
land Were Ablaze in His Honor.
( Special t<> T h e R e v i e w . )
SAN FRANCISCO, CAI.., October 18.—Thomas A.
Edison arrived here late this afternoon, and a re-
ception committee greeted him and his party at the
Oakland Mole. With Mr. and Mrs. Edison were
Miss Grace Miller, Mrs. Edison's sister, and Billy
Hee, the inventor's private secretary.
After the formal reception Mr. Edison had the
remainder of the day at his own disposal, which
will be the case until to-morrow night, when the
plan for the illumination of this city and Oakland
will be put into effect. It is expected that the il-
lumination will be the most novel and general that
has ever been attempted here.
NOW SUES THE ADVERTISERS' CLUB.
(Special to Th_> Review.)
MILWAUKEE, WIS., October 19.—Members of the
Milwaukee Advertisers' Club, who have been con-
ducting a campaign against fraudulent advertising
and have had the hearty support of the piano men
in the movement, have been made defendants in a
suit for $1U,OOO damages, just filed against the ad-
vertising club by Louis Apple and Herman Kaufer,
of the Kaufer-Smithing Co., who charge false ar-
rest and malicious prosecution. Apple and Kaufer
were arrested on September l\, charged with mis-
leading advertising, but recently had their case dis-
missed in District Court by Judge George E. Page,
who held that the State failed to produce evidence
to sustain the charge.
Julius & March, 147 West Market street, York,
Fa., had an elaborate exhibit of Kranich & Bacli,
Sterling, Huntington and Mendelssohn pianos at
the York County Fair, held recently in York, Pa.
THE PEASE PETITE GRAND
The same quality
that has made Pease
Pianos famous since
1844 is incorporated in
our Style B Petite
Grand.
It has every requisite
necessary to insure a
satisfied customer and
will prove a most at-
tractive proposition to
the piano merchant.
Send jar particulars.
PEASE PIANO Factory:
CO.
Leggett Avenue and Barry Street
Executive Offices: 128 West 42nd Street
NEW YORK