Music Trade Review
Issue: 1915 Vol. 61 N. 16 - Page 48
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48
THE MUSIC TRADE REVIEW
PLAN NATIONAL ^'EDISON WEEK."
Great Program of Advertising Concerts, Win-
dow Displays, Etc., Arranged by Thomas A.
Edison, Inc., for Week of October 18-23—
Dealers to Co-operate—October 21 Edison
Day at Panama-Pacific Exposit:on.
An occasion of unusual importance to the job-
bers and dealers in Edison phonographs and rec-
ords will be the celebration of Edison Week
throughout the country, from October 18 to 23, in-
clusive, and for which an elaborate program of
publicity for the Edison products has been pre-
pared by Thomas A. Edison, Inc. October 21 will
be Edison Day at the Panama-Pacific Exposition,
and it is expected that Mr. Edison will attend the
exposition on that date.
Pages are be'ng used in the Saturday Evening
Post, Collier's Weekly, Litecary Digest and other
papers, advertising Edison Week, as well as the
new Edison diamond disc phonograph. Window
displays will be made by Edison dealers; electro-
types of newspaper advertisements are being fur-
nished gratis by the factory, so that dealers can
co-operate in a local way; concerts will be promi-
nently exploited and held during all hours of the
days comprising Edison Week, and nothing will be
left undone by jobbers and dealers to make a tre-
mendous success of the event. In addition to the
general advertising, the Edison Co. is furnishing
multigraph letters, window signs, cards and hang-
ers, a handsome imitation oil painting of Mr. Edi-
son, some "ready-made" news dope for the daily
press of each locality, and the services of the en-
t'.re advertising department of the corporation for
the solving of individual problems that may con-
front the dealers and jobbers.
All told, this campaign is wide in scope and of-
fers an unusual opportunity for Edison dealers to
attract the attention of the buying public to their
products.
TALKING MACHINE EXPORTS.
The
Figures for
July
Presented—Exports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGTON, D. C , October 9.—In the summary
of the exports and imports of the commerce of the
United 'States for the month of July, 1915 (tiie
latest period for which it has been compiled),
which has just been issued by the Bureau of Sta-
tistics of the Department of Commerce and Labor,
the following figures relating to talking machines
and supplies are set forth :
Talking machines to tiie number of 2,251, valued
at $67,649, were exported for July, 1915, as com-
pared with 5,070 talking machines, valued at $87.-
701, sent abroad in the same month of 1914. The
total exports of records and supplies for July
were valued at $68,780, as compared with $104,252
in July, 1914. For the seven months 15,227 talking
machines were exported, valued at $432,324, and
records and supplies for the same period were sent
abroad to the value of $406,870.
THE PATHE JNPORTO RICO.
The Pat.ie Freres Phonograph Co., 29 West
Thirty-eighth street, New York, received this week
the accompany'ng photograph from R. A. Macfie,
Pathe dealer in San Juan, P. R., who recently k
opened attractive warerooms in that city. Mr.
Macfie is enthusiastic regarding the prospeUs for
NEW LANDAY MAJUGERS APPOINTED.
Max Landay, of Landay Bros , 563 Fifth avenue,
New York, Victor distributer, announced this week
the appointment of Arthur Hill as manager of the
Landay Bros, store at 437 Fifth avenue, New York.
Edward Ginsburg has been placed in charge of the
Landay Bros, store at 27 West Thirty-fourth
street, New York, which position Mr. Hill for-
merly occupied.
These appointments are in line with the Landay
Bros.' policy of promoting the members of the
sales force whenever the opportunity presents itself.
Mr. Ginsburg was formerly a member of the sales
staff at 427 Fifth avenue, while Mr. Hill has been
connected with Landay Bros, for a number of years.
THE EDISON SHOPJN NEW HAVEN.
-.
(Special to The Review.)
NEW HAVEN, CONN., October 11.—Work is prog-
Showroom of R. A. Macfie, San Juan, P. R.
his Pat.ie business in San Juan, and has spent con-
siderable money in fitting up an attractive, com-
fortable establishment, which he is making a Mecca
for San Juan music lovers. Mr. Macfie reports
the closing of a splendid Pathe business during the
past few weeks, and has made plans for a banner
fall trade.
ENLARGE HARVEY CO. DEPARTMENT.
(Special to The Review.)
BOSTON, MASS., October 11.—The talking machine
rooms of the C. C. Harvey Co., in Boylston street,
are being considerably enlarged owing to the rapid
growth of the business in Victor and Edison out-
fits. The entire second floor of the adjoining
building, numbered 141 and 142, have been leased
and two new doorways connect with the present
showrooms. The decorations of the new apart-
ments are to be vermilion and old gold, with
touches of black, and they promise to be something
The Victor Talking Machine Co. sent out to its startlingly original.
dealers this week three posters consisting of a spe-
cial illustrated sheet on Hawaiian music, a list of
Victrola styles, a Christmas caution poster and a
W. D. Andrews, Victor distributer at Syracuse,
reproduction of a two-page advertisement to be
N. Y., was a caller on the New York trade this
used by the Victor Co. in the October 23 issue of
week spending some time with several of his
the Saturday Evening Post. The Christmas caution
friends, including the Blackman Talking Machine
Co., 97 Chambers street, New York, Victor dis-
poster is especially worthy of mention, as it pre-
tributer. Mr. Andrews was most optimistic in his
sents a reasonable argument on the advisability of
the public purchas : ng its Victrolas now and not predictions for business this coming season, stating
waiting until a few weeks or days before Christ- that his sales are only limited by the Victrolas and
records he has been able to receive.
mas.
ressing rapidly on the building at 962 Chapel street,
this city, being erected for the Pardee-Ellenberger
Co., New England distributers for the Edison dia-
mond disc phonograph. It is expected that the
building will be ready for occupancy about Novem-
ber 1, and among the features will be a large recital
hall. It will be conducted under the title of the
Edison Shop.
COLUMBIA^BRIEFLETS.
Columbia Graphophone Co. Announces Three
New Types of Grafonolas Equipped with
Electric
Motors—Machines
and
Records
Ordered for Canada—Recent Advertising.
1 he Columbia Graphophone Co. announced this
week three types of Grafonolas equipped with elec-
tric motors. These new electric machines are the
Grafonolas De Luxe, Nonpareil and Mignonette,
and they will retail at $250, $200 and $150, re-
spectively, or $".0 more than the selling price of the
regular models. The Mignonette with electric mo-
tor is also furnished with the record ejector for
$160.
Sales Manager Bradt, in a letter to the
trade, announcing these electric machines, stated
that the company had been delayed in merchandis-
ing these types until tests of every conceivable
condition and over a long period of time could
justify the company having entire confidence in
the product. The Grafonola electric will work on
any kind of current.
Rafael Cabanas, who was recently appointed
manager of the Canadian business of the Columbia
Graphophone Co., with headquarters in Toronto,
was a visitor to the company's executive offices
this week, to arrange for the shipments of Grafo-
nolas and records. Mr. Cabanas was enthusiastic
regarding the outlook in Canada, stating that the
prospects for the holiday trade were far in excess
of all his expectations.
Next week's issue of The Saturday Evening
Post will contain a striking Columbia back-cover
page in colors. This advertisement features the
design that is being used in other magazines of
national circulation, and on the front cover of the
November supplement. The company by concen-
trating on this one attractive design is enabled to
closely link together every factor in its national
advertising campaign.
R. F. Bolton, district manager of the Columbia
Co., 83 Chambers street, New York, visited several
of the up-State cities in his territory this week,
and reports a demand for Columbia product that
is only limited by the dealers' stocks.
The Columbia Co. has issued an attractive four-
page folder devoted to the record featuring the
lamous "R goletto" quartet and the sextet from
"Lucia" selections. This folder is appropriately
illustrated and may be placed in the dealer's mail
as an envelope enclosure.
B. H. Gray, of the Adirondack Art Shop, Sara-
nac Lake, N. Y., Columbia dealer, was a caller at
the Chambers street headquarters this week, and
p'acvd a substantial order for immediate delivery.
SECURES THE SONORA AGENCY.
(Spe:ial to The Review.)
DUBUQUE, IA., October 11.—Tne A. A. Deckert
Piano Co., 850 Main street, this city, has secured
the local agency for the Sonora phonograph and
has installed a large assortment of those machines.
OPTIMISTIC ONJTRADE OUTLOOK.
For Best Service, write to
LYON & HEALY
Largest
Distributors
CHICAGO
48
THE MUSIC TRADE REVIEW
PLAN NATIONAL ^'EDISON WEEK."
Great Program of Advertising Concerts, Win-
dow Displays, Etc., Arranged by Thomas A.
Edison, Inc., for Week of October 18-23—
Dealers to Co-operate—October 21 Edison
Day at Panama-Pacific Exposit:on.
An occasion of unusual importance to the job-
bers and dealers in Edison phonographs and rec-
ords will be the celebration of Edison Week
throughout the country, from October 18 to 23, in-
clusive, and for which an elaborate program of
publicity for the Edison products has been pre-
pared by Thomas A. Edison, Inc. October 21 will
be Edison Day at the Panama-Pacific Exposition,
and it is expected that Mr. Edison will attend the
exposition on that date.
Pages are be'ng used in the Saturday Evening
Post, Collier's Weekly, Litecary Digest and other
papers, advertising Edison Week, as well as the
new Edison diamond disc phonograph. Window
displays will be made by Edison dealers; electro-
types of newspaper advertisements are being fur-
nished gratis by the factory, so that dealers can
co-operate in a local way; concerts will be promi-
nently exploited and held during all hours of the
days comprising Edison Week, and nothing will be
left undone by jobbers and dealers to make a tre-
mendous success of the event. In addition to the
general advertising, the Edison Co. is furnishing
multigraph letters, window signs, cards and hang-
ers, a handsome imitation oil painting of Mr. Edi-
son, some "ready-made" news dope for the daily
press of each locality, and the services of the en-
t'.re advertising department of the corporation for
the solving of individual problems that may con-
front the dealers and jobbers.
All told, this campaign is wide in scope and of-
fers an unusual opportunity for Edison dealers to
attract the attention of the buying public to their
products.
TALKING MACHINE EXPORTS.
The
Figures for
July
Presented—Exports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGTON, D. C , October 9.—In the summary
of the exports and imports of the commerce of the
United 'States for the month of July, 1915 (tiie
latest period for which it has been compiled),
which has just been issued by the Bureau of Sta-
tistics of the Department of Commerce and Labor,
the following figures relating to talking machines
and supplies are set forth :
Talking machines to tiie number of 2,251, valued
at $67,649, were exported for July, 1915, as com-
pared with 5,070 talking machines, valued at $87.-
701, sent abroad in the same month of 1914. The
total exports of records and supplies for July
were valued at $68,780, as compared with $104,252
in July, 1914. For the seven months 15,227 talking
machines were exported, valued at $432,324, and
records and supplies for the same period were sent
abroad to the value of $406,870.
THE PATHE JNPORTO RICO.
The Pat.ie Freres Phonograph Co., 29 West
Thirty-eighth street, New York, received this week
the accompany'ng photograph from R. A. Macfie,
Pathe dealer in San Juan, P. R., who recently k
opened attractive warerooms in that city. Mr.
Macfie is enthusiastic regarding the prospeUs for
NEW LANDAY MAJUGERS APPOINTED.
Max Landay, of Landay Bros , 563 Fifth avenue,
New York, Victor distributer, announced this week
the appointment of Arthur Hill as manager of the
Landay Bros, store at 437 Fifth avenue, New York.
Edward Ginsburg has been placed in charge of the
Landay Bros, store at 27 West Thirty-fourth
street, New York, which position Mr. Hill for-
merly occupied.
These appointments are in line with the Landay
Bros.' policy of promoting the members of the
sales force whenever the opportunity presents itself.
Mr. Ginsburg was formerly a member of the sales
staff at 427 Fifth avenue, while Mr. Hill has been
connected with Landay Bros, for a number of years.
THE EDISON SHOPJN NEW HAVEN.
-.
(Special to The Review.)
NEW HAVEN, CONN., October 11.—Work is prog-
Showroom of R. A. Macfie, San Juan, P. R.
his Pat.ie business in San Juan, and has spent con-
siderable money in fitting up an attractive, com-
fortable establishment, which he is making a Mecca
for San Juan music lovers. Mr. Macfie reports
the closing of a splendid Pathe business during the
past few weeks, and has made plans for a banner
fall trade.
ENLARGE HARVEY CO. DEPARTMENT.
(Special to The Review.)
BOSTON, MASS., October 11.—The talking machine
rooms of the C. C. Harvey Co., in Boylston street,
are being considerably enlarged owing to the rapid
growth of the business in Victor and Edison out-
fits. The entire second floor of the adjoining
building, numbered 141 and 142, have been leased
and two new doorways connect with the present
showrooms. The decorations of the new apart-
ments are to be vermilion and old gold, with
touches of black, and they promise to be something
The Victor Talking Machine Co. sent out to its startlingly original.
dealers this week three posters consisting of a spe-
cial illustrated sheet on Hawaiian music, a list of
Victrola styles, a Christmas caution poster and a
W. D. Andrews, Victor distributer at Syracuse,
reproduction of a two-page advertisement to be
N. Y., was a caller on the New York trade this
used by the Victor Co. in the October 23 issue of
week spending some time with several of his
the Saturday Evening Post. The Christmas caution
friends, including the Blackman Talking Machine
Co., 97 Chambers street, New York, Victor dis-
poster is especially worthy of mention, as it pre-
tributer. Mr. Andrews was most optimistic in his
sents a reasonable argument on the advisability of
the public purchas : ng its Victrolas now and not predictions for business this coming season, stating
waiting until a few weeks or days before Christ- that his sales are only limited by the Victrolas and
records he has been able to receive.
mas.
ressing rapidly on the building at 962 Chapel street,
this city, being erected for the Pardee-Ellenberger
Co., New England distributers for the Edison dia-
mond disc phonograph. It is expected that the
building will be ready for occupancy about Novem-
ber 1, and among the features will be a large recital
hall. It will be conducted under the title of the
Edison Shop.
COLUMBIA^BRIEFLETS.
Columbia Graphophone Co. Announces Three
New Types of Grafonolas Equipped with
Electric
Motors—Machines
and
Records
Ordered for Canada—Recent Advertising.
1 he Columbia Graphophone Co. announced this
week three types of Grafonolas equipped with elec-
tric motors. These new electric machines are the
Grafonolas De Luxe, Nonpareil and Mignonette,
and they will retail at $250, $200 and $150, re-
spectively, or $".0 more than the selling price of the
regular models. The Mignonette with electric mo-
tor is also furnished with the record ejector for
$160.
Sales Manager Bradt, in a letter to the
trade, announcing these electric machines, stated
that the company had been delayed in merchandis-
ing these types until tests of every conceivable
condition and over a long period of time could
justify the company having entire confidence in
the product. The Grafonola electric will work on
any kind of current.
Rafael Cabanas, who was recently appointed
manager of the Canadian business of the Columbia
Graphophone Co., with headquarters in Toronto,
was a visitor to the company's executive offices
this week, to arrange for the shipments of Grafo-
nolas and records. Mr. Cabanas was enthusiastic
regarding the outlook in Canada, stating that the
prospects for the holiday trade were far in excess
of all his expectations.
Next week's issue of The Saturday Evening
Post will contain a striking Columbia back-cover
page in colors. This advertisement features the
design that is being used in other magazines of
national circulation, and on the front cover of the
November supplement. The company by concen-
trating on this one attractive design is enabled to
closely link together every factor in its national
advertising campaign.
R. F. Bolton, district manager of the Columbia
Co., 83 Chambers street, New York, visited several
of the up-State cities in his territory this week,
and reports a demand for Columbia product that
is only limited by the dealers' stocks.
The Columbia Co. has issued an attractive four-
page folder devoted to the record featuring the
lamous "R goletto" quartet and the sextet from
"Lucia" selections. This folder is appropriately
illustrated and may be placed in the dealer's mail
as an envelope enclosure.
B. H. Gray, of the Adirondack Art Shop, Sara-
nac Lake, N. Y., Columbia dealer, was a caller at
the Chambers street headquarters this week, and
p'acvd a substantial order for immediate delivery.
SECURES THE SONORA AGENCY.
(Spe:ial to The Review.)
DUBUQUE, IA., October 11.—Tne A. A. Deckert
Piano Co., 850 Main street, this city, has secured
the local agency for the Sonora phonograph and
has installed a large assortment of those machines.
OPTIMISTIC ONJTRADE OUTLOOK.
For Best Service, write to
LYON & HEALY
Largest
Distributors
CHICAGO
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