Music Trade Review

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THE MUSIC TRADE REVIEW
43
COLUMBIA NEWS ITEMS.
ARTISTIC COLUMBIA DISPLAY
KREISLER TO THE VICTOR CO.
Many Local Concerns Place Line in Branch
Stores—Success of "Keystone State" Deal-
ers—Visitors to Headquarters—Other News.
Made by the Story & Clark Co. in Its Hand-
some Establishment Just Opened in Milwau-
kee—Miss Helen Gunnis in Charge.
Famous Artist Heartily Praises Victor Records
—September Literature Sent to Dealers
This Week—Some Pertinent Suggestions.
(Special to The Review.)
The Victor Talking Machine Co. sent out to its
dealers this week its usual monthly batch of liter-
ature and trade helps, September's material being
of more than usual interest and containing the fol-
lowing individual items: September supplement;
two September hangers; newspaper review of Sep-
tember records; sheet of ready-made advertising
electrotypes; copy of September magazine and edu-
cational advertising; copy of September farm paper
advertising; sheet of foreign and domestic nu-
merical pasters; supplements of new Bohemian and
Hungarian, German, Greek, Hawaiian, Hebrew,
Italian, Cuban and Spanish records; copy of Fritz
Kreisler testimonial for framing; new window
streamers for September records; two hangers,
"Ten records which should be in every home;"
copy of double-page spread, Saturday Evening Post,
September 4.
The Fritz Kreisler testimonial, written by this
eminent artist from his summer home at Seal Har-
bor, is a remarkable tribute to Victor records, and
reads as follows:
"I have listened to the records your company has
made of my violin playing, and have more than
ever been impressed by the marvelous faithfulness
with which they reproduce, or rather recreate the
minutest details of phrasing and every shade of
tone-color—in short, the personality of the player.
"Truly, the records made by your company are
the last word of mechanical reproduction, and quite
justly does the civilized world all over the globe to-
day look upon them as an inexhaustible source of
pleasure and education."
The opening paragraph of the letter accompany-
ing this matter said:
"Time and tide wait for no man. There is only
one way in which a man can get all the business
that might be his, and that is by going after it—not
next week or next month, but now! 'Time and tide
will serve again,' you say? Yes, they will, but
never again will you have the benefit of to-day's
opportunity—and that holds good for every day in
the year."
The rapid strides which the products of the Co-
lumbia Graphophone Co. are making in local terri-
tory are evidenced by the many branch stores which
have been equipped with the complete Columbia line
by concerns which have fully tested and tried out
the sales possibilities of Columbia graphophones
and records in other stores. During the past week
the following deals were closed with stores al-
ready having the Columbia line : Ludwig Baumann
& Co., the well-known furniture house, which has
had a Columbia department for quite some time in
its stores at Newark, N. J., and Thirty-fifth street
and Eighth avenue, New York, has arranged to in-
stall the Columbia line in its store on 12oth street,
in the heart of Harlem's shopping center. Otto
Wissner, the prominent piano concern, which
has prosperous Columbia departments in its stores
in Bridgeport, Conn.; Jersey City, N. J.; New
York, N. Y., and Brooklyn, N. Y., has placed the
line in its Newark, N. J., store. The Heraco Ex-
change, which has closed an excellent business with
Columbia products in its store at West Hoboken,
N. J., has also arranged to handle the Columbia
line exclusively in its new store at West New
York, N. J.
Hanover, Pa., has only 7,057 inhabitants, and J.
E. & W. H. Nace, who are Columbia dealers there,
are just as prosperous with their field of 7,000 as
many a dealer is with ten times this number of pos-
sible purchasers. The last six months have brought
in orders for $11,000 worth of Columbia products.
That means the per capita purchasing ability in
Hanover is $1.60. One of the probable reasons for
the signal success of this concern is the fact that
twice in the last half year it has ordered two com-
plete sets of Columbia records, the entire catalog
from cover to cover.
Edwin Bottle, of the F. C. Henderson Co.,
Boston, Mass., was a visitor to Columbia executive
headquarters this week. This company handles the
Columbia line in its territory, and is planning to
conduct an aggressive advertising campaign this
fall of unusually large proportions. Its Columbia
business so far this year has exceeded all expecta-
tions.
H. A. Yerkes, district manager of New England,
left New York Monday for a short trip through
this section.
NEW VICTROLAJCVIII FOLDER.
The Victor Co. has just issued a new folder de-
voted to its most expensive type of machine, the
new Victrola XVIII, retailing at $300, and the
Victrola XVIII Electric, selling for $350. The
folder calls attention to the artistic cabinet work
of this new instrument, together with a large illus-
tration, accompanied by detailed specifications.
A four-page circular relative to the Stevens bill
was enclosed with this Victrola XVIII folder,
urging the dealer to write to his representative
in Congress urging its passage. One section of
this circular said: "Count that day lost, whose low
descending sun sees prices shot to pieces, and
business done for fun."
JOINS THE EXECUTIVE STAFF.'
C M. Goldstein, prominent ir talking machine
circles here and abroad, and an acknowledged
authority on copyright and patent matters and all
phases of the technical division of the talking
machine industry has joined the executive offices
of the Columbia Graphophone Co., with headquar-
ters in the Woolworth building, New York. Mr.
Goldstein's lengthy experience in the talking ma-
chine field will doubtless prove of great value in ]
his new work with the Columbia Co.
MILWAUKEE, WIS., August 31.—The entire Co-
lumbia line of machines and records is admirably
displayed by the Story & Clark Piano Co. in its
handsome new establishment which was formally
opened in the remodeled Camp building, at Wis-
consin and East Water street, a few days ago.
George H. Eucker, general manager of the Story
& Clark interests in Milwaukee and about Wis-
consin, is well pleased with the big Columbia busi-
ness which he has received during the short time
that the line has been carried.
Most of the second floor in the new store is
given up to the display of the Columbia machines.
Three new sound-proof booths and extensive record
cabinets have been installed on this floor. The
offices of the new store are also on second floor.
A fine showing of the Columbia goods is also
made on the first floor of the establishment. Two
new piano parlors and the player roll department
are also located on first floor. Display rooms for
second-hand goods have been opened in the base-
ment.
Miss Helen Gunnis, a well-known young musi-
cian of Milwaukee, who has been connected with
the Wisconsin College of Music in the vocal and
dramatic departments for the last five years, has
been placed in charge of the new Columbia de-
partment at this store. Miss Gunnis has inaugu-
rated the plan of holding Columbia recitals each
afternoon between the hours of two and four
o'clock, when she accompanies the Columbia with
a player. Miss Gunnis is well and favorably known
all over Wisconsin, as she has given recitals in
most of the larger cities about the State.
TALKING MACHINE EXPORTS.
The
Figures for June Presented—Exports
Show Falling Off for the Month.
(Special to The Review.)
WASHINGTON, D. C , August 30.—In the summary
of the exports and imports of the commerce of the
United States for the month of June, 1915 (the
latest period for which it has been compiled)
which has just been issued by the Bureau of Sta-
tistics of the Department of Commerce and Labor,
the following figures relating to talking machines
and supplies are set forth:
The total exports of talking machines for June,
1915, amounted in value to $97,488, while records
and supplies were valued at $68,790. Exports of
talking machines for the twelve months amounted
in value to $794,011; records and supplies were
valued at $769,098.
TO HANDLE THE PATHE LINE.
One of the most recent additions to the fast
growing list of Pathe Freres representatives in
local territory is O. W. Wuertz, the well-known
piano house, which carried a very attractive ad-
vertisement in one of the Sunday newspapers,
showing a photograph of the $200 Pathephone, ac-
companied by appropriate text. A complete line
of Pathephones and Pathe discs is carried in the
two stores of O. W."Wuertz at 1518 Third avenue,
New York, and 832 Manhattan avenue, Brooklyn,
N. Y.
TWO NEW INCORPORATIONS.
The Tonophone Co. and the Automatic Phono-
graph Stop Co. were granted certificates of incor-
poration Monday by the Secretary of State at
Albany, N. Y., to engage in the manufacture of
machinery and mechanical devices. The incorpora-
tors for both companies are W. J. Kehoe. H. J.
Fisher and R. De Witt, all of New York. The
capital for the first named company is $100,000 and
for the second $30,000.
CHANGE NAME OF COMPANY.
Amended articles of incorporation have been
filed by Ray Bros., Louisville, Ky.. changing the
name of the corporation to the Talking Machine
Shop and authorizing the debt limit of $20,000. The
amendment was signed by Joseph Buren, John
Cable and Charles Ehret.
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