Music Trade Review
Issue: 1915 Vol. 60 N. 7 - Page 15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JOHN CHURCH CO., LINE LEADER FOR NEW WESTERN HOUSE.
Heads of New Walter-Nichols Co., San Francisco, Complete Arrangements to That End on Visit
to Cincinnati—Trade Callers Numerous—General Business Keeps Up Well.
(Special to The Review.)
correspondingly depressed. The river situation,
which is not of much importance in a general way,
Edward Walter, of San Francisco, visiting the city has caused some of the merchants to believe it
last week plans of the Walters to open a ware- will temporarily affect business. The crest, with
room in San Francisco, under the name of The 56 feet, was reached Sunday. The only way the
Walter-Nichols Co. became public. The Everett trade is concerned from a water standpoint is that
piano and the players of the John Church Co. will the flood will hamper freight movements for a few
be the leaders of the new firm. C. S. Walter, who days.
was for many years connected with Cassells, of
Fred Grebe, of Kranich & Bach, was a caller at
Denver, and his son, called at the John Church Co. the Otto Grau Piano Co. the latter part of last
and arranged part of their business plans. Quar- week.
ters in the Samuels Block, prominently located in
The J. W. Brown Piano Co., of Canton, was
the Golden Gate city, have been leased and will incorporated last week with a capitalization of
probably be opened about the middle of next $20,000, the incorporators being J. Wesley and
month. Mr. Nichols, the associate member, is a Delia Brown, M. J. Campseno, M. Krebs and Ira
newcomer in the trade.
Menegay.
Another incorporation of the week was The
Another caller at the John Church Co. recently
was J. E. Stratford, of Augusta, Ga., who is a Buescher Co., Cleveland, with a capitalization of
$50,000, the interested persons being E. S. Byers,
prominent dealer in the South.
Morley Thompson, manager of the Baldwin Co.'s C. D. Friebolin, A. E. and M. Gillard and Gladys
San Francisco branch, left last evening for the Gardner. It will deal in musical instruments of
Coast. He has been here for the past two weeks, all kinds.
The C. F. Geiger & Co., 426 Elm street, dealing
conferring with President Armstrong and other
in musical instruments, suffered considerable loss
officials of the company.
February has not started off as well as the early from water Thursday night, due to the adjoining
part of January. During the latter month collec- buildings being on fire.
C. Arthur Longwell and F. L. Young, of the
tions were fairly good, but so far in February the
merchants are finding a tightening of the money Aeolian Co.'s New York city offices, were callers
market from the individuals and the dealers are on Manager De Vine, Saturday.
CINCINNATI, O., February 9.—Through C. S. and
DIPPEL WANTS A NATIONAL MUSIC UNIVERSITY
Former Director of Metropolitan Opera House Puts Forth Suggestion in Speech at Washington-
What the Governments of Other Countries are Spending for Music.
An appeal to the end that the United States Gov-
ernment establish a national conservatory of music
was made last Tuesday by Andreas Dippel in an
address delivered before the Drama League of
Washington at the nation's capitol. The late co
director at the Metropolitan Opera House is alro
a believer in a European finishing for Americin
students of music who are preparing for opera.
What Mr. Dippel suggests is worthy of serious
consideration by those who can enlist influential re-
sistance, and particularly because his ideas of de-
veloping opera throughout the country are emi-
nently practicable. Mr. Dippel says in part •
"The Government of the United States dno
nothing for music. It expends over a billion dol-
lars a year, with not a single penny for mus'c or
the fine arts. I am told that the appropriati in fjr
agriculture this year exceeds $20,000,000. I do ncL
question the wisdom of this expenditure, but I
suggest that thousands of American citizens be
lieve the Government should devote at least a small
sum to the one art which appeals to the highest
sense.
A Great Aid to Art.
"Would it not be a magnificent thing if the Gov-
ernment would establish in Washington or New
York or Chicago or anywhere else a university
where American young men and young women
could be educated in the art of music? Surely, if
RUDOLF
PIANOS
are conscientiously made,
good instruments; in other
words, the sweetest things out.
RUDOLF PIANO CO.
172 East 137th St.
NEW YORK
there is a young man in each Congressional district
who is worthy of being trained as an officer in the
army or navy, there is some one who is equally
deserving of having a musical talent developed.
The United States is almost alone in its neglect of
music.
"France appropriates $150,000 each year for the
Grand Opera and the Opera Comique. Germany
gives the Berlin Opera House at least $250,000 a
year, Austria provides a much larger sum in Vienna,
even Switzerland generously gratifies the musical
instincts of her people. In this country it seems to
be more important to spend money upon bugs and
plants than it is to develop the human voice.
National Aid Reasonable.
"With State universities everywhere enlarging
their musical departments for which the people
willingly pay their share of taxes, it would not
seem unreasonable to ask Congress to entertain
favorably a proposition looking to the establish-
ment of a national conservatory or university. The
fact that it will take many years for such an insti-
tution to win world-wide fame is all the more
reason why the initial steps toward its foundation
should be immediately taken. If Government
recognition is to be denied—and it ought not be
denied without the appointment of a commission
to investigate the subject—we must do what we can
as organizations and individuals to develop the art
or music.
"My suggestion for developing national opera in
America would be that each city create an or-
chestra and chorus to act in conjunction with opera
soloists. From an artistic point of view this plan
would be satisfactory because it would develop the
musical sentiment in each municipality, while as a
business arrangement it would prove practical be-
cause it would reduce all expenses, including rail-
road transportation to a minimum.
"We cannot in this republic bestow titles an i
other honors upon great musicians as is do'ie in
foreign countries. We can, however, discover h?rc
and there young men and women upon whom a
kind Providence has conferred exceptional musical
talent and we can develop that talent so as to pro-
duce results which will increase our national glory.' 1
If you desire a man for any department of
your service, either for your factory or for your
selling department, forward your advertisement
to us and it will be inserted free of charge.
15
EFFECTIVE PUBLICITY CAMPAIGN.
Chase & West Doing Some Good Work
Hardman Line in Des Moines.
for
Chase & West, Des Moines, Iowa, who joined
the ranks of Hardman dealers a comparatively
short while ago, are inaugurating a publicity cam-
paign on behalf of the Hardmau line that will
doubtless achieve excellent results. One division
of this campaign is devoted to the use of attrac-
tive cards in the Des Moines street cars in which
the merits of the Hardman products are convinc-
ingly set forth. One of the most important sales
arguments used on these car cards is the fact that
Hardman instruments are sold at one price to all.
The cards are artistically illustrated and are well
calculated to attract the attention of the better
class of prospects.
RAY B. WILLIAMS A BENEDICT.
(Special to The Review.)
ZANESVILLE, OHIO, February 8.—Ray H. Will-
iams, of C. A. Williams & Son, the prominent music
house of this city, went to Syracuse, N. Y., last
week, where he married Miss Bertha Louise
Greene of that city. After a short wedding trip
Mr. and Mrs. Williams will make their home in
this city.
George T. Hively, well known in the piano trade
on the Pacific Coast, has opened a retail piano store
at 928 South Main street, Los Angeles, Cal.
The Triumph
of the
American Tone
The position won by the Ameri-
can Steel & Wire Co. demonstrates
clearly how right, in the end, must
triumph over prejudice.
The high tension cry of years
ago h a s entirely subsided, and
America's great wire manufactur-
ing company, by continuing 1 its
campaign of education, has finally
won the piano trade to see the cor-
rectness of its position.
Gradually America's leading pi-
ano manufacturing concerns have
accepted the American standard,
and artists and amateurs are now
thinking less of the high tension
idea and more of beauty of tone
than ever before.
The special brands of the Amer-
ican Steel & Wire Co.—the "PER-
FECTED" and "CROWN"—were
the outcome of an ever alert an-
ticipation— anticipation backed by
the ability to know—the ability to
fight undeviatingly for the mainte-
nance of correct principles. For
years *it clung religiously to an
ideal, in the face of the most dis-
couraging opposition, and now the
whole world recognizes its triumph,
which has resulted in giving a
purer musical tone than ever be-
fore, and in showing that art is
oftentimes concealed by art.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast represen-
tative: U. S. Steel Products Co., San Francisco,
Los Angeles, Portland, Seattle.
THE MUSIC TRADE REVIEW
JOHN CHURCH CO., LINE LEADER FOR NEW WESTERN HOUSE.
Heads of New Walter-Nichols Co., San Francisco, Complete Arrangements to That End on Visit
to Cincinnati—Trade Callers Numerous—General Business Keeps Up Well.
(Special to The Review.)
correspondingly depressed. The river situation,
which is not of much importance in a general way,
Edward Walter, of San Francisco, visiting the city has caused some of the merchants to believe it
last week plans of the Walters to open a ware- will temporarily affect business. The crest, with
room in San Francisco, under the name of The 56 feet, was reached Sunday. The only way the
Walter-Nichols Co. became public. The Everett trade is concerned from a water standpoint is that
piano and the players of the John Church Co. will the flood will hamper freight movements for a few
be the leaders of the new firm. C. S. Walter, who days.
was for many years connected with Cassells, of
Fred Grebe, of Kranich & Bach, was a caller at
Denver, and his son, called at the John Church Co. the Otto Grau Piano Co. the latter part of last
and arranged part of their business plans. Quar- week.
ters in the Samuels Block, prominently located in
The J. W. Brown Piano Co., of Canton, was
the Golden Gate city, have been leased and will incorporated last week with a capitalization of
probably be opened about the middle of next $20,000, the incorporators being J. Wesley and
month. Mr. Nichols, the associate member, is a Delia Brown, M. J. Campseno, M. Krebs and Ira
newcomer in the trade.
Menegay.
Another incorporation of the week was The
Another caller at the John Church Co. recently
was J. E. Stratford, of Augusta, Ga., who is a Buescher Co., Cleveland, with a capitalization of
$50,000, the interested persons being E. S. Byers,
prominent dealer in the South.
Morley Thompson, manager of the Baldwin Co.'s C. D. Friebolin, A. E. and M. Gillard and Gladys
San Francisco branch, left last evening for the Gardner. It will deal in musical instruments of
Coast. He has been here for the past two weeks, all kinds.
The C. F. Geiger & Co., 426 Elm street, dealing
conferring with President Armstrong and other
in musical instruments, suffered considerable loss
officials of the company.
February has not started off as well as the early from water Thursday night, due to the adjoining
part of January. During the latter month collec- buildings being on fire.
C. Arthur Longwell and F. L. Young, of the
tions were fairly good, but so far in February the
merchants are finding a tightening of the money Aeolian Co.'s New York city offices, were callers
market from the individuals and the dealers are on Manager De Vine, Saturday.
CINCINNATI, O., February 9.—Through C. S. and
DIPPEL WANTS A NATIONAL MUSIC UNIVERSITY
Former Director of Metropolitan Opera House Puts Forth Suggestion in Speech at Washington-
What the Governments of Other Countries are Spending for Music.
An appeal to the end that the United States Gov-
ernment establish a national conservatory of music
was made last Tuesday by Andreas Dippel in an
address delivered before the Drama League of
Washington at the nation's capitol. The late co
director at the Metropolitan Opera House is alro
a believer in a European finishing for Americin
students of music who are preparing for opera.
What Mr. Dippel suggests is worthy of serious
consideration by those who can enlist influential re-
sistance, and particularly because his ideas of de-
veloping opera throughout the country are emi-
nently practicable. Mr. Dippel says in part •
"The Government of the United States dno
nothing for music. It expends over a billion dol-
lars a year, with not a single penny for mus'c or
the fine arts. I am told that the appropriati in fjr
agriculture this year exceeds $20,000,000. I do ncL
question the wisdom of this expenditure, but I
suggest that thousands of American citizens be
lieve the Government should devote at least a small
sum to the one art which appeals to the highest
sense.
A Great Aid to Art.
"Would it not be a magnificent thing if the Gov-
ernment would establish in Washington or New
York or Chicago or anywhere else a university
where American young men and young women
could be educated in the art of music? Surely, if
RUDOLF
PIANOS
are conscientiously made,
good instruments; in other
words, the sweetest things out.
RUDOLF PIANO CO.
172 East 137th St.
NEW YORK
there is a young man in each Congressional district
who is worthy of being trained as an officer in the
army or navy, there is some one who is equally
deserving of having a musical talent developed.
The United States is almost alone in its neglect of
music.
"France appropriates $150,000 each year for the
Grand Opera and the Opera Comique. Germany
gives the Berlin Opera House at least $250,000 a
year, Austria provides a much larger sum in Vienna,
even Switzerland generously gratifies the musical
instincts of her people. In this country it seems to
be more important to spend money upon bugs and
plants than it is to develop the human voice.
National Aid Reasonable.
"With State universities everywhere enlarging
their musical departments for which the people
willingly pay their share of taxes, it would not
seem unreasonable to ask Congress to entertain
favorably a proposition looking to the establish-
ment of a national conservatory or university. The
fact that it will take many years for such an insti-
tution to win world-wide fame is all the more
reason why the initial steps toward its foundation
should be immediately taken. If Government
recognition is to be denied—and it ought not be
denied without the appointment of a commission
to investigate the subject—we must do what we can
as organizations and individuals to develop the art
or music.
"My suggestion for developing national opera in
America would be that each city create an or-
chestra and chorus to act in conjunction with opera
soloists. From an artistic point of view this plan
would be satisfactory because it would develop the
musical sentiment in each municipality, while as a
business arrangement it would prove practical be-
cause it would reduce all expenses, including rail-
road transportation to a minimum.
"We cannot in this republic bestow titles an i
other honors upon great musicians as is do'ie in
foreign countries. We can, however, discover h?rc
and there young men and women upon whom a
kind Providence has conferred exceptional musical
talent and we can develop that talent so as to pro-
duce results which will increase our national glory.' 1
If you desire a man for any department of
your service, either for your factory or for your
selling department, forward your advertisement
to us and it will be inserted free of charge.
15
EFFECTIVE PUBLICITY CAMPAIGN.
Chase & West Doing Some Good Work
Hardman Line in Des Moines.
for
Chase & West, Des Moines, Iowa, who joined
the ranks of Hardman dealers a comparatively
short while ago, are inaugurating a publicity cam-
paign on behalf of the Hardmau line that will
doubtless achieve excellent results. One division
of this campaign is devoted to the use of attrac-
tive cards in the Des Moines street cars in which
the merits of the Hardman products are convinc-
ingly set forth. One of the most important sales
arguments used on these car cards is the fact that
Hardman instruments are sold at one price to all.
The cards are artistically illustrated and are well
calculated to attract the attention of the better
class of prospects.
RAY B. WILLIAMS A BENEDICT.
(Special to The Review.)
ZANESVILLE, OHIO, February 8.—Ray H. Will-
iams, of C. A. Williams & Son, the prominent music
house of this city, went to Syracuse, N. Y., last
week, where he married Miss Bertha Louise
Greene of that city. After a short wedding trip
Mr. and Mrs. Williams will make their home in
this city.
George T. Hively, well known in the piano trade
on the Pacific Coast, has opened a retail piano store
at 928 South Main street, Los Angeles, Cal.
The Triumph
of the
American Tone
The position won by the Ameri-
can Steel & Wire Co. demonstrates
clearly how right, in the end, must
triumph over prejudice.
The high tension cry of years
ago h a s entirely subsided, and
America's great wire manufactur-
ing company, by continuing 1 its
campaign of education, has finally
won the piano trade to see the cor-
rectness of its position.
Gradually America's leading pi-
ano manufacturing concerns have
accepted the American standard,
and artists and amateurs are now
thinking less of the high tension
idea and more of beauty of tone
than ever before.
The special brands of the Amer-
ican Steel & Wire Co.—the "PER-
FECTED" and "CROWN"—were
the outcome of an ever alert an-
ticipation— anticipation backed by
the ability to know—the ability to
fight undeviatingly for the mainte-
nance of correct principles. For
years *it clung religiously to an
ideal, in the face of the most dis-
couraging opposition, and now the
whole world recognizes its triumph,
which has resulted in giving a
purer musical tone than ever be-
fore, and in showing that art is
oftentimes concealed by art.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast represen-
tative: U. S. Steel Products Co., San Francisco,
Los Angeles, Portland, Seattle.
Future scanning projects are planned by the International Arcade Museum Library (IAML).