Music Trade Review
Issue: 1915 Vol. 60 N. 6 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
factory have been at work continually for the last
six months in improving the metal player action.
It was this that caused the delay in placing the
new players on the market. They have finally got-
ten it into such a state of perfection that the com-
pany believes it will come out into the piano firma-
ment like a star of the first magnitude, with almost
limitless possibilities for the future. It has been
the most modern instrument possible in every
Every shipment of Glidden Quality Varnishes must made
respect.
pass through this room. Here the final tests are
made. The final "O.K." is given and no shipments It will have a case design entirely its own, rank-
can be made until they have this stamp of approval. ing with the designs that have made the Bush &
Lane pianos famous wherever they have been sold.
This is the Glidden method of safeguarding every To make way for the new Cecilian, the Bush &
shipment. It's a positive check on Varnish Uniform- Lane branch store in Detroit will hold a clearance
ity.
It's just one of the safeguards in the manufac- sale of the old Style 20 Bush & Lane players.
HIS room is called our Final Test-
ture of
ing Room. A sample of every
Every one in stock will be disposed of as quickly
shipment must pass rigid examination
as possible, in order to leave the player field of this
here. This sample is compared with
company a clear track for the future. A big ad-
similar samples from previous ship-
vertising campaign will be the medium of the sale.
ments or with samples of the standards
Manager C. W. Cross, of the Detroit store, has
established by our Research Depart-
just received an especially fine Bush & Lane grand
ment. Every known varnish test is
SKin Cote Piano Varnish
in mahogany, which is on display and is attracting
made. Every shipment must measure
(Made exclusively for Piano Manufacturers.)
up to the standard absolutely or is re-
much attention.
This statement in a Glidden advertisement means just this—men who
know Glidden methods have made a study of your problems and they
jected—without O. K. it cannot pass.
Grinnell Bros, held their annual convention of
have applied every step in varnish making to the production of a piano
This is one reason why you can depend
varnish that meets with your requirements.
managers this week, the meeting lasting Monday,
Let our Research Department give you the full benefit of its inves-
upon Glidden Quality Varnishes and the
tigations. Free test samples will be willingly sent you, or put in a call Tuesday, Wednesday and Thursday. About sixty
service that stands back of them.
for the Glidden Piano Man.
heads of departments, managers of branch stores
and factory men were present. On Tuesday night
The Glidden VarnisH Company, Cleveland, Ohio
they attended a theater in a body. Morning and
Manufacturers of Glidden Quality Piano Varnishes, Skin Cote Piano Varnish,
afternoon sessions were held in the auditorium
Piano Rack Varnish, Sounding Board Varnish, Bench Varnish, Stool Varnish, etc.
in the Grinnell building, at which every phase of
Factories:—Cleveland, Ohio; Toronto, Canada.
Branches:—New York, Chicago, London.
the music trades situation and outlook was thor-
oughly discussed and plans for 1915 mapped out.
The convention closed Thursday night with a ban-
quet at the Charlevoix, and the managers returned
to their posts ready for the trade battle of the year.
Question Being Discussed in Detroit Trade—Convention of Grinnell Bros.' Managers—Talking
It is likely that the piano houses of Detroit will
Machine as Trade Stimulator—The New Cecilian—May Keep Open Saturday Nights.
be compelled soon to resume the old practice of
(Special to The Review.)
tising would be excessive. So would the cost of
keeping open Saturday nights. Their decision to
DETROIT, MICH., February 1.—Representatives of
purchasing the lease of a well located store.
close was in common with the closing of most of
two or three of the piano manufacturers who have
The third thing that makes it hard to get a good the other large retail stores of Detroit, with the
been trying for years to find acceptable means of
start is the lack of first class salesmen. There are exception of drug stores and confectionery estab-
establishing branch stores in Detroit have been here plenty of salesmen and plenty of men in other lines
lishments. A few downtown stores declined to
again in the early weeks of 1915. One of them desiring to break into the piano field. But the num-
close, however, and after standing this sort of
seems to have overcome some of the difficulties of
ber of Al piano salesmen is too limited to serve the competition for nearly a year some of the large
entry, for he was looking up salesmen with a view needs of the stores already in existence. So a new
stores have announced that in February they will
to engaging a manager familiar with the Detroit store has not much chance.
resume Saturday night work. As this will restore
field and some experienced aides. The name of
One of the reasons why well established piano Saturday night shopping to its former plane, the
this company is withheld for the present; sufficient houses will not take on a new line is because most
piano houses will be compelled to follow suit.
to say that its home office is in Boston.
of the manufacturers already are represented in the
Kenneth Curtis, of the Brambach Piano Co., and
Though Detroit is the best advertised and most smaller cities of the State, and a Detroit house does
prosperous city of the country, and therefore a not care to take a line unless it controls at least the Mr. Fitzgerald, of the player roll department of
fertile piano field, there are several difficulties in •Eastern half of the State. Some of them insist the American Piano Co., called on the Detroit
the way of piano mnaufacturers who are not repre- upon everything outside of Grand Rapids. That is trade this week.
sented here breaking into the territory. Three of because in most cities except Grand Rapids the
CLEVELAND ASSOCIATION MEETS.
them are big handicaps.
Detroit newspapers are the home newspapers. The
In the first place, the big stores already have all Detroit dealers spend large sums of money adver-
the lines they can do justice to and decline to take tising in the Detroit dailies, and they don't care to J. O. Raeder Elected President—Annual Ban-
quet to Be Held Next Week.
any more. The big manufacturers decline either spend it largely to work up piano sales for dealers
to play second fiddle to any other line or to accept other than themselves. All of the newspapers have
The annual meeting of the Cleveland, O. Music
representation in a small, out-of-the-way store. a larger circulation out in the State than they do in
Trades Association, held in Cleveland, recently, led
That makes it necessary to establish a branch house. Detroit.
to the election of the following officers: J. O,
The first thing that stands in the way of this is
The Detroit concerns handle the up-State business
favorable location. Everything really valuable al- developed by their advertising very handily. They Raeder, of the Caldwell Piano Co., president; Dan
ready is tied up at high rentals. For a new house receive a good many mail inquiries, and when the J. Nolan, of the May Co., vice-president; A. L.
to go on a side street, or take an upstairs location, correspondence indicates that the prospect is a live Maresh, secretary and treasurer, and C. E. Hart,
assistant secretary. The officers, together with
would be like "hiding its light under a bushel." The one a good salesman is sent out to see him.
Henry Dreher, of B. Drcher Sons' Co., and H. H.
cost of making the location known through adver-
According to J. Henry Ling, any piano house
Hart,
of the Hart Piano Co., constitute the board
which has had spells of dulness (and about every
house in the country has been so afflicted at various of directors. The annual banquet of the associa-
times) can guard against such periods by simply tion will be held next week.
taking on a talking machine line and letting old
E. L. Kollhofer and L. C. Taylor, two piano
customers know about it. Mr. Ling took on the
Columbia line last November and has had his eyes men of Dayton, O., have arranged to open a shop
in that city for the installation of player actions
We have reached the half century
opened to possibilities he never dreamed of.
in upright and grand pianos.
mark in our buaineas life, and to-day
"I was simply amazed at the returns that came in
we are producing a line of pianos and
from circulars that I mailed to parties to whom I
player-piano* which more than ever
had sold pianos" he said, in discussing recent busi-
OU ought to see the Schaff
meet with the varied demand of piano
ness. "I don't know any easier way of creating new
Bros. Style 23 Solotone
merchants in every section.
business than this. It is largely cash and therefore
Player,
for it is the most mod-
Chase Bros, is the pioneer piano of
profitable. If it keeps up at the rate it is going I
ern
player.
The price is right, too.
the West and with our complete line
will eventually place a talking machine in every
WANT OUR SPECIAL PHOTO OF IT?
the dealer has a piano strength which
house in which I have placed a piano."
is unbeatable.
Mr. Ling leaves early in February for Florida, to
spend about three weeks in the land of flowers
and balmy breezes.
The long-expected advent of the rejuvenated
MUSKEGON - - - MICHIGAN
Bush & Lane Cecilian player in Detroit is set for
BRATON 5. CHASE, Mgr.
Pounded 1863
February 1. The experts of the Bush & Lane
HUNTINGTON, IND.
A. Positive CHecK on VarnisH
Uniformity
T
SELLING THROUGH THE DEALER OR BRANCH STORES?
51 YEARS IN
BUSINESS
Y
Chase-Hackley Piano Company
10
THE MUSIC TRADE REVIEW
factory have been at work continually for the last
six months in improving the metal player action.
It was this that caused the delay in placing the
new players on the market. They have finally got-
ten it into such a state of perfection that the com-
pany believes it will come out into the piano firma-
ment like a star of the first magnitude, with almost
limitless possibilities for the future. It has been
the most modern instrument possible in every
Every shipment of Glidden Quality Varnishes must made
respect.
pass through this room. Here the final tests are
made. The final "O.K." is given and no shipments It will have a case design entirely its own, rank-
can be made until they have this stamp of approval. ing with the designs that have made the Bush &
Lane pianos famous wherever they have been sold.
This is the Glidden method of safeguarding every To make way for the new Cecilian, the Bush &
shipment. It's a positive check on Varnish Uniform- Lane branch store in Detroit will hold a clearance
ity.
It's just one of the safeguards in the manufac- sale of the old Style 20 Bush & Lane players.
HIS room is called our Final Test-
ture of
ing Room. A sample of every
Every one in stock will be disposed of as quickly
shipment must pass rigid examination
as possible, in order to leave the player field of this
here. This sample is compared with
company a clear track for the future. A big ad-
similar samples from previous ship-
vertising campaign will be the medium of the sale.
ments or with samples of the standards
Manager C. W. Cross, of the Detroit store, has
established by our Research Depart-
just received an especially fine Bush & Lane grand
ment. Every known varnish test is
SKin Cote Piano Varnish
in mahogany, which is on display and is attracting
made. Every shipment must measure
(Made exclusively for Piano Manufacturers.)
up to the standard absolutely or is re-
much attention.
This statement in a Glidden advertisement means just this—men who
know Glidden methods have made a study of your problems and they
jected—without O. K. it cannot pass.
Grinnell Bros, held their annual convention of
have applied every step in varnish making to the production of a piano
This is one reason why you can depend
varnish that meets with your requirements.
managers this week, the meeting lasting Monday,
Let our Research Department give you the full benefit of its inves-
upon Glidden Quality Varnishes and the
tigations. Free test samples will be willingly sent you, or put in a call Tuesday, Wednesday and Thursday. About sixty
service that stands back of them.
for the Glidden Piano Man.
heads of departments, managers of branch stores
and factory men were present. On Tuesday night
The Glidden VarnisH Company, Cleveland, Ohio
they attended a theater in a body. Morning and
Manufacturers of Glidden Quality Piano Varnishes, Skin Cote Piano Varnish,
afternoon sessions were held in the auditorium
Piano Rack Varnish, Sounding Board Varnish, Bench Varnish, Stool Varnish, etc.
in the Grinnell building, at which every phase of
Factories:—Cleveland, Ohio; Toronto, Canada.
Branches:—New York, Chicago, London.
the music trades situation and outlook was thor-
oughly discussed and plans for 1915 mapped out.
The convention closed Thursday night with a ban-
quet at the Charlevoix, and the managers returned
to their posts ready for the trade battle of the year.
Question Being Discussed in Detroit Trade—Convention of Grinnell Bros.' Managers—Talking
It is likely that the piano houses of Detroit will
Machine as Trade Stimulator—The New Cecilian—May Keep Open Saturday Nights.
be compelled soon to resume the old practice of
(Special to The Review.)
tising would be excessive. So would the cost of
keeping open Saturday nights. Their decision to
DETROIT, MICH., February 1.—Representatives of
purchasing the lease of a well located store.
close was in common with the closing of most of
two or three of the piano manufacturers who have
The third thing that makes it hard to get a good the other large retail stores of Detroit, with the
been trying for years to find acceptable means of
start is the lack of first class salesmen. There are exception of drug stores and confectionery estab-
establishing branch stores in Detroit have been here plenty of salesmen and plenty of men in other lines
lishments. A few downtown stores declined to
again in the early weeks of 1915. One of them desiring to break into the piano field. But the num-
close, however, and after standing this sort of
seems to have overcome some of the difficulties of
ber of Al piano salesmen is too limited to serve the competition for nearly a year some of the large
entry, for he was looking up salesmen with a view needs of the stores already in existence. So a new
stores have announced that in February they will
to engaging a manager familiar with the Detroit store has not much chance.
resume Saturday night work. As this will restore
field and some experienced aides. The name of
One of the reasons why well established piano Saturday night shopping to its former plane, the
this company is withheld for the present; sufficient houses will not take on a new line is because most
piano houses will be compelled to follow suit.
to say that its home office is in Boston.
of the manufacturers already are represented in the
Kenneth Curtis, of the Brambach Piano Co., and
Though Detroit is the best advertised and most smaller cities of the State, and a Detroit house does
prosperous city of the country, and therefore a not care to take a line unless it controls at least the Mr. Fitzgerald, of the player roll department of
fertile piano field, there are several difficulties in •Eastern half of the State. Some of them insist the American Piano Co., called on the Detroit
the way of piano mnaufacturers who are not repre- upon everything outside of Grand Rapids. That is trade this week.
sented here breaking into the territory. Three of because in most cities except Grand Rapids the
CLEVELAND ASSOCIATION MEETS.
them are big handicaps.
Detroit newspapers are the home newspapers. The
In the first place, the big stores already have all Detroit dealers spend large sums of money adver-
the lines they can do justice to and decline to take tising in the Detroit dailies, and they don't care to J. O. Raeder Elected President—Annual Ban-
quet to Be Held Next Week.
any more. The big manufacturers decline either spend it largely to work up piano sales for dealers
to play second fiddle to any other line or to accept other than themselves. All of the newspapers have
The annual meeting of the Cleveland, O. Music
representation in a small, out-of-the-way store. a larger circulation out in the State than they do in
Trades Association, held in Cleveland, recently, led
That makes it necessary to establish a branch house. Detroit.
to the election of the following officers: J. O,
The first thing that stands in the way of this is
The Detroit concerns handle the up-State business
favorable location. Everything really valuable al- developed by their advertising very handily. They Raeder, of the Caldwell Piano Co., president; Dan
ready is tied up at high rentals. For a new house receive a good many mail inquiries, and when the J. Nolan, of the May Co., vice-president; A. L.
to go on a side street, or take an upstairs location, correspondence indicates that the prospect is a live Maresh, secretary and treasurer, and C. E. Hart,
assistant secretary. The officers, together with
would be like "hiding its light under a bushel." The one a good salesman is sent out to see him.
Henry Dreher, of B. Drcher Sons' Co., and H. H.
cost of making the location known through adver-
According to J. Henry Ling, any piano house
Hart,
of the Hart Piano Co., constitute the board
which has had spells of dulness (and about every
house in the country has been so afflicted at various of directors. The annual banquet of the associa-
times) can guard against such periods by simply tion will be held next week.
taking on a talking machine line and letting old
E. L. Kollhofer and L. C. Taylor, two piano
customers know about it. Mr. Ling took on the
Columbia line last November and has had his eyes men of Dayton, O., have arranged to open a shop
in that city for the installation of player actions
We have reached the half century
opened to possibilities he never dreamed of.
in upright and grand pianos.
mark in our buaineas life, and to-day
"I was simply amazed at the returns that came in
we are producing a line of pianos and
from circulars that I mailed to parties to whom I
player-piano* which more than ever
had sold pianos" he said, in discussing recent busi-
OU ought to see the Schaff
meet with the varied demand of piano
ness. "I don't know any easier way of creating new
Bros. Style 23 Solotone
merchants in every section.
business than this. It is largely cash and therefore
Player,
for it is the most mod-
Chase Bros, is the pioneer piano of
profitable. If it keeps up at the rate it is going I
ern
player.
The price is right, too.
the West and with our complete line
will eventually place a talking machine in every
WANT OUR SPECIAL PHOTO OF IT?
the dealer has a piano strength which
house in which I have placed a piano."
is unbeatable.
Mr. Ling leaves early in February for Florida, to
spend about three weeks in the land of flowers
and balmy breezes.
The long-expected advent of the rejuvenated
MUSKEGON - - - MICHIGAN
Bush & Lane Cecilian player in Detroit is set for
BRATON 5. CHASE, Mgr.
Pounded 1863
February 1. The experts of the Bush & Lane
HUNTINGTON, IND.
A. Positive CHecK on VarnisH
Uniformity
T
SELLING THROUGH THE DEALER OR BRANCH STORES?
51 YEARS IN
BUSINESS
Y
Chase-Hackley Piano Company
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