Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
THE UNI-RECORD
MELODY
MUSIC ROLL
The Upll With Personality
A STANDARD OF
EFFICIENCY IN
PLAYER DEMONSTRATIONS
ASSURED
99
The Uni-Record Melody Roll has taken its place
as the most effective sales help at your command.
Ninety per cent, of your instrument sales are the
result of effective demonstrations. Think of a roll
which assures uniformly good demonstrations, even
in the hands of an indifferent performer* and you will form some idea of the importance of
the Uni-Record Melody Roll in your sales rooms.
Nothing could be of greater assistance to your salesman in acquiring proficiency in demon-
stration work than the Uni-Record Melody Roll. It gives him at once correct phrasing, to
which he may add his own individual touches in tone-shading, accent and pedal.
.*•
UWI-RECORD MELODY
ROLLS STIMULATE
PLAYER INTEREST
Those of your customers who have not acquired
proficiency in interpretation need the Uni-Record
Melody Roll. They can play these rolls effectively and
without effort, and as a result, their interest in their
players will be redoubled. Such interest will not only mean a corresponding increase in
your music roll sales, but will be reflected in your player department as well.
THE UNIVERSAL MUSIC COMPANY
29 West 42nd Street, New York
MIDDLE WEST BRANCH
PACIFIC COAST DISTRIBUTORS
425 South Wabash Avenue
Sherman, Clay & Co.
Chicago, III.
Depots: San Francisco, Seattle
CANADIAN BRANCH
'Oldest and Largest Music Roll Company in the World "
Shuter Street
Toronto