Music Trade Review

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THE MUSIC TRADE REVIEW
47
Reineck, secretary. Mr. Miller has been connected
with Mr. Buehn for the past thirteen years, and Mr.
First Record Completed on December 31 and Only Twenty-two Days After Large Section of
Reineck for over six years, and their election to
Edison Plant Is Destroyed—Rap : d Progress Being Made in Setting Things to Rights.
office in the new corporation is a tribute to their
The following telegram signed by Thomas A.
Everyone at the Edison plant is decidedly op- ability and persistent efforts.
The Louis Buehn Co., Inc., will in future handle
Edison, president, and C. II. Wilson, vice- timistic in referring to the progress being achieved
president and general manager of Thos. A. Edi- in the phonograph division of the company's busi- the Victor talking machines, records and supplies
son, Inc., Orange, N. J., was sent to all Edison
ness, and Vice-President Wilson said this week: exclusively, the Edison cylinder line being discon-
jobbers on the last night of the old year, and its "1 am sure that everybody inlerested in our com- tinued.
Mr. Buehn states that the year just closed has
receipt afforded much pleasure:
pany will be pleased to note the progress we arc
"At 8.30 p. m., December 31, 1914, we turned out making and will agree with us that the facts set been the most successful in the matter of business
finished Blue Amberol records at the old stand, forth in the telegram indicate to some extent the volume that he has ever experienced, and he is
which was practically wiped out by fire on the tremendous efforts every man in the organization making preparations for an even increased demand
is putting forth in getting manufacturing opera- for Victor goods, which he feels sure will come
night of December 9. Getting back in the ring in
tions going and the finished product turned out in during 1915.
twenty-two days is going some. A happy and
the quickest possible time."
prosperous New Year to you all."
TURN OUT FIRST BLUE AMBEROL RECORDS AFTER FIRE.
COLUMBIA CO. BRIEFLETS.
VICTROLA CONCERT FOR ORPHANS.
Mortimer E. Easton to Take Charge of Colum-
bia Exhibit at Panama-Pacific Exposition—
New Book on "How to Dance the Fox-Trot"
—Dealer Believes in Local Publicity.
Denton, Cottier & Daniels Act as Hosts at
Entertainment for Benefit of Youngsters in
Buffalo—Appreciated Good Music.
Mortimer E. Easton, son of President Easton
of the Columbia Graphophone Co. and manager
of the company's Dictaphone advertising, will
leave on February 1 for the Coast to take charge
of the Columbia Co.'s exhibit at the Panama-
Pacific Exposition. Mr. Easton, who will be ac-
companied "on this trip by Mrs. Easton, will re-
main on the Coast during the course of the ex-
position, and the keen interest being manifested
by the Columbia Co. in the forthcoming Panama-
Pacific celebration is well evidenced in this de-
cision to have Mr. Easton make a special trip
from New York to take charge of the company's
display.
"How to Dance the Fox Trox," written by Joan
Sawyer, originator of this season's popular dance
and one of the best-known' dancers in this coun-
try, has just been issued by the Columbia Co. to
aid its dealers in securing maximum results in
developing their trade in fox trot records. This
new publication is concisely and informatively
written, and its contents are so presented that the
mysteries of the new dance are easily solved by
the merest novice.
The Columbia Co. sent out to its dealers this
week a complete list of the cut-out records an-
nounced from time to time during the year 1914.
This list of records is returnable to the company
under certain conditions mentioned in the letter
that accompanied the list.
W. J. Day, a live wire and successful Columbia
dealer at Bradford, Pa., is using the local adver-
tising mediums in his city to develop his Columbia
business among Bradford's best-known people.
Mr. Day invites the public to attend informal re-
citals in his store and makes it a point to prepare
interesting programs that will bring out the mu-
sical qualities of Columbia machines and records.
These recitals have proven very successful, re-
sulting in numerous direct and indirect sales.
Next vftek's issue of the Saturday Evening Post
will contain a back cover in colors devoted to the
fourth one of the silhouette series of advertise-
ments used by the Columbia Co. This series of
attractive cover advertisements has won the praise
of advertising critics throughout the country.
The Columbia Co. continues to receive numerous
letters of commendation from dancing teachers
throughout the country relative to the qualities of
Columbia product. A recent letter sent by a prom-
inent Southern dancing instructor reads:
"Just a line of congratulation and thanks. 1
have been using your dance records in my school
here for the past three months, and honestly, I
don't believe I could get along without them. My
patrons would not let me. That's just how en-
thusiastic they are over the class of dance music
that you people are getting out. Personally, I
never heard dance music played that was better
than I am able to offer my patrons through the
medium of Columbia double-disc records."
BUFFALO, N. Y., January 4.—A musical program
composed in the main of Victrola selections from
the latest model instruments, more than delighted
a fashionable audience Thursday night in Elmwood
Music Hall. The concert, arranged by the well-
known firm of Denton, Cottier & Daniels, was car-
ried out for the benefit of the youngsters of the
Buffalo Orphan Asylum, and although many of
the city's most prominent musicians appeared in
numbers, the Victrola selections were applauded as
enthusiastically as were the original offerings.
There were twelve musical numbers, along with
the Victrola creations, which were selections from
the operas. The children were unusually pleased
with the band numbers, several hundred hands ap-
plauding vigorously each selection played upon the
Victor Victrola.
Several similar entertainments will be held dur-
ing the winter by Denton, Cottier & Daniels, whose
talking machine department is one of the most
complete in the country. The concerts being ai-
ranged now will include Victrola numbers; in fact,
the major part of the affair will be given over to
the talking machine department.
(Special to The Review.)
NEW STORE INJ5ETHLEHEM, PA.
The Bethlehem Talking Machine Co. Opens
on Main Street—Will Handle Four Lines.
E. J. Delfraisse, formerly local manager of the
Melville Clark Piano Co. and now head of the
Delfraisse Music House, Hackettstown, N. J., has
opened another store in Bethlehem, Pa., under the
name of the Bethlehem Talking Machine Co. The
lines to be handled in this new store include the
following makes of machines and records: Edison,
Columbia, Sonora and Pathe Freres. Mr. Del-
fraisse states that he will also handle the Apollo
player-piano in his new store, which is located on
Main street, the leading business street in Bethle-
hem.
Mr. Delfraisse, who visited New York this week
to place orders for stock for his new store, states
that he has been very successful with his store at
Hackettstown, having closed an excellent piano,
player and talking machine business.
LOUIS BUEHN INCORPORATES.
Faithful Employes Made Officials in Louis
Buehn Co., Inc.—To Handle Victor Goods
Exclusively—Excellent Business Record.
(Special to The Review.)
PHILADELPHIA, PA., January 4.—The business of
Louis Buehn, the well-known talking machine job-
ber at 825 Arch street, this city, has been Incorpo-
rated with capital stock of $75,000, under the title
of the Louis Buehn Co., Inc., the change being
effected on January 1. The officers of the new
company are Louis Buehn, president and treasurer;
Charles W. Miller, vice-president, and Frank B.
ANNOUNCES AEOLIAN VOCALION.
Initial Advertisement of the Aeolian Co. in Last
Sunday's Papers, Bearing on This New
Phonograph, Attracted Much Attention.
The Aeolian Co. made its initial announcement
of its new phonograph, the "Aeolian Vocalion," in
the Sunday newspapers by means of a three-
column advertisement. This advertisement was
headed, "An Epoch-Making A-chievement in Pho-
nograph History," and was illustrated strikingly.
A cut of the Aeolian-Vocalion Style "K," which
retails at $300, was also shown in this announce-
ment. The text of this advertisement, which was
forcefully displayed, read as follows:
"With the appearance of this announcement there begins
a new chapter in the history of the phonograph. Immense-
ly popular as this important instrument is to-day, a new
development has come which is destined to iinineasurahly
broaden its appeal and increase its usefulness.
"To the scientific genius who invented the phonograph
and to those responsible for bringing it to its present stage
of development should be accorded all credit. Ths world
is deeply in their debt.
"But the phonograph has passed out of the realm of
strictly scientific attainment. Its most important function
has become that of reproducing music? This means that
the phonograph has entered the realm of art. And it is
to the artist and the musician that we must look for its
future development.
"The Aeolian Vocalion, the new phonograph, emphasizes
this. The Aeolian Co., its creators, are the world's master-
workers in the field of musical art. The distinguished
product of this great concern embraces the world's most
magnificent and artistic musical instruments. The Aeolian
corps of experts are artists in the highest sense as well
as great artisans.
"The Aeolian Vocalion is the logical result of the
Aeolian Co.'s entry into the phonograph field. Those who
hear it for the first time listen in amazement to a new
and unsuspected quality of phonographic tone, and watch
with wonder while a demonstrator plays a record instead
of standing by to let it play itself.
"For the Aeolian Vocalion not only has a tone richer,
sweeter, truer than anything hitherto known in the phono-
graph, but in addition this
extraordinary instrument is
susceptible of being played by a human performer.
"How wonderful all this is, how intensely fascinating the
privilege conferred on everyone to lead great orchestras,
to sing, to play with the voice and talent of famous artists,
cannot be adequately described.
"Only from personal experience can the full significance
of this new and epoch-making development in the phono-
graph be grasped.
"So strong is the appeal, so wide the influence of the
phonograph, that no one may safely set a limit to the
effect of this new and revolutionary development.
"The story of the Aeolian Vocalion -of the brilliant
invention that first inspired it and tlu vicissitudes of the
inventor, and of its gradual perfecting in the experimen-
tal laboratories of the Aeolian Co., forms one of the most
notable and interesting chapters in tlu history of musical
art. Later this story will be briefly told.
" I n the meantime the Aeolian Co. extends a cordial in-
vitation to all who are interested in music and in new
and better means for its enjoyment, to visit Aeolian Hall
and hear the Aeolian Vocalion."
and r
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