Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
umx
of to day
Indications point to a steady improvement in trade
throughout America, and quite naturally piano merchants
are interested in securing connections which will add to
their prestige and to their business getting powers.
There are two kinds of business men—the business getter
and the business builder.
The former oftentimes is interested in only the profit of immediate
sale, while the latter has a view that goes far beyond the immediate
sale. He is influenced in his operations by the giving of quality
and satisfaction which forms a sure foundation for future business.
To the latter the potency of the Chickering Piano must appeal most
forcibly, and the Chickering as a medium for business building is
not equaled in the piano trade.
........
Who in all America does not know something of the glorious
history of the Chickering Piano? Who is there who has tested the
Chickering of today who will not give its musical powers the most
unqualified endorsement?
The Chickering Piano, fortified by its past, supported by an invin-
cible present, carries an appeal to the intelligence of the buyer. It
is based on fact. The Chickering argument is the strongest kind,
and when intelligently presented it is the most convincing.
The selling force of the Chickering agency has been materially
augmented by the incorporation of the most perfect player mech-
anism in Chickering instruments of various models.
The prospective buyer will understand the reason for Chickering
superiority. The Chickering is a business builder in the truest
sense. It not only builds for the present, but aids as well the piano
merchant in his future profit making operations.
It possesses trade possibilities unequaled and unapproached.
(Div. American Piano Co.)
Boston, Mass.