Music Trade Review

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THE MUSIC TRADE REVIEW
AIM IS TO MAKE PRACTICAL FINISHING PRODUCTS.
Factory Should Be Considered Clearing House for the Trade, from Every Standpoint, Says C.
J. LeVallee, Vice-President and General Manager of the Marietta Paint & Color Co.—
Salesmen Trained to Aid Customers in Every Detail and Must Be Practical Men.
C. J. LeVallee, vice-president and general mana-
ger of the Marietta Paint & Color Co., Marietta,
O., who, as announced in The Review, spent a
few clays in New York last week visiting local
piano manufacturers, stated to a representative of
The Review that he was very well pleased at the
progress they were making with the Marietta
products in the piano industry.
"1 cannot impress on you too forcefully the
fact that we endeavor to make our factory a clear-
ing house for the trade. Every man who repre-
sents us must be a practical man because it is
our aim, and always has been, to manufacture
a practical product, that is, a product from which
the best results may be obtained with the greatest
ease. Our salesmen are constantly seeking new
ideas and studying the requirements of the trade,
as well as the general public. We might say
fashions change in the paint and color trade, just
the same as in the cloak and suit trade. These are
the things which we instruct our men to watch for,
and the minute a new idea is presented they are
all readily able to grasp how the idea may be ap-
plied to our business, owing to the fact that each
one is a practical wood finisher and is thoroughly
capable to get the information which we desire.
"When this information is imparted to us we
immediately set our experts to work and when we
have worked out the idea so that we have pro-
duced a practical product the salesmen come to
our factory and are made thoroughly familiar
with it in every detail, so that they may go out to
the customer with a knowledge that will permit
them to show its application and how it may be
used to the best advantage. Tn this way we might
he styled as a constructive firm, not only seeking
to improve our own product where it is necessary,
but also to place in the hands of the trade new
ideas which will materially increase their business.
"The corps of experts which we have in our
wootl finishing department are always at the dis-
posal of the trade and we are only too glad to
send t'lem into the factory and aid where we can
in the applying of our products.
"There is one thing," continued Mr. LeVallee,
"we have always insisted on throughout our
organization, and especially in our advertising, and
that is that the truth regarding our products shall
be told at all times. We are very conscientious
in the manufacturing of our product and we en-
deavor in every way possible to conscientiously pre-
sent the same to the public. 1 am a firm believer
in truthful advertising, and have watched with in-
terest the crusade in different States against mis-
leading advertising. I am sure that it is going
to be a good thing in a great many instances."
Mr. LeVallee is a very clear-headed and far-
sighted man, who is thoroughly conversant with
each and every detail of the manufacturing of
varnishes, fillers and colors, and watches with
practical foresight the results which are obtained
from the Marietta products by tieir many cus-
tomers throughout the piano trade. He makes
several trips a year to New York and other cen-
ters and personally visits the factories where
Marietta products are in use.
He returned to Marietta the latter part of the
week.
TELLS STORY OF PROGRESS.
Sales Manager Eggleston, of the Standard Felt
Co., Reports Increased Business Activity.
Cicorge M. Kggleston, sales manager of the
Standard Felt Co., Chicago, 111., arrived in New
York this week for a short visit. Mr. Eggleston
also called on the company's trade in New Eng-
land, where he was gratified to find a steady im-
provement in the business situation. Mr. Eggles-
ton but recently returned from a visit to the
Standard Felt Co.'s factories at West Alhambra,
Cal., and the growth of the company's business is
indicated by the activity at the plant, which is
working at full capacity. He spoke encouragingly
of the progress of the hammer factory at Chicago,
Til., and was pleased to learn that a number of
prominent Eastern manufacturers have been en-
rolled on the books since his last visit to the East.
MATERIALS FOR
PIANO MANUFACTURERS
GENUINE FLY BRAND TUNING PINS,
GENUINE FELTEN & GUILLEAUME IM-
PORTED MUSIC WIRE, FELTS, CLOTHS
PUNCHINGS, HINGES, PEDALS AND
GENERAL PIANO HARDWARE.
HENRY SOSS BACK FROM WEST.
Members of Soss Manufacturing Co. Had Pe-
culiar Experience While Traveling in In-
terest of Soss Invisible Hinges—Good
Increase in Demand for These Products.
Henry Soss, of the Soss Manufacturing Co.,
135 Atlantic avenue, Brooklyn, N. Y., arrived home
the first of the week from a middle Western trip
in the interest of the Soss invisible hinge, with
which he had much success.
Mr. Soss experienced a peculiar incident while
on his trip. Tie had
been visiting the auto-
mobile district in De-
troit, and upon leaving
took a train to Holly,
Mich., where he called
at the factory of Grin-
nell Bros. Upon pre-
senting his card the su-
perintendent was very
much surprised at see-
i n g hi m, remarking,
"Well, you certainly got
here very quickly 1"
Mr. Soss was some-
Henry Soss.
w h a t takcn al)ack
and
naturally asked the reason of the superintend-
ent's apparent surprise. "Why," he said, "I sent
you a letter last night to show us what you
had in the line of hinges and naturally, as your
factory is in Brooklyn, when you came in this
morning I was at a loss to figure out how you got
here so quickly after my inquiry."
Mr. Soss visited several important points
throughout the middle West and found conditions
improving all along the line, and was very much
pleased with the progress of the Soss hinges now
being used by automobile and furniture manufac-
turers as well as piano makers.
BASS STRING QUALITY AND PRICE.
Rudolph C. Koch Sounds Warning Against
Underweighted Strings Due to Price Cutting.
Rudolph C. Koch, the manufacturer of the well-
known "Reinwarth" covered strings for pianos, at
386 Second avenue, New York, has just sent out
to the trade a postcard bearing the warning: "Be-
ware of Underweighted Strings Resultant from
Price Cutting!" and also an interesting testimo-
nial regaring the quality of Reinwarth strings from
H. Roy Schow, of Philadelphia, who says, in part:
"The strings which you made for this grand piano
arc certainly as beautiful a set of strings as can
be had, and the fit and finish cannot be equaled."
The particular attention Mr. Koch is known to
give to the manufacture of his piano bass strings
makes his warning against the sacrifice of quality
for price particularly significant.
Tn South Africa there is the "sneeze wood"
tree, which is so called because one cannot cut it
with a saw without sneezing, as the fine dust has
exactly the effect of snuff. No insect or worm
will touch it; it is very bitter to the taste, and
when placed in water it sinks.
CORRESPONDENCE INVITED
Richardson Piano Case Co.
HAMMACHER, SCHLEMMER & CO,
NEW YORK SINCE 1848
4th Ave. and 13th St.
Manufacturers of
Upright
z Piano Cases
Eitablished 1891
LEOMINSTER
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MASS.