Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
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of to day
Musical critics have commented in enthusiastic terms on
the superb tonal qualities that Busoni has evoked from
the Chickering.
That the Chickering Piano of today draws forth such
enthusiastic praise when used as a medium of musical
expression by the great artists is incontrovertible proof
that the forces which are directing Chickering progress
fully appreciate their duty and obligation to the artistic
world.
The Chickering of today preserves all the priceless traditions
of the past, rich in the memories and associations with all that
has been accomplished in the world of music during the past
century, and alert to the development that art demands and
science contributes, thus assuring to future generations the
same Chickering leadership and prestige that characterizes the
present and the past.
. .
Thus the Chickering salesman, conscious of the unapproachable
character of his instrument, can offer the Chickering piano to
his patrons with the innermost conviction that he is selling the
most perfect art product the world has ever known.
It is axiomatic in salesmanship that the salesman himself must
believe in the wares which he offers if he is to attain that degree
of success which should be the ambition of every salesman
worthy of presenting a product of the artistic quality of the
Chickering.
(Div. American Pimno Co.)
Boston, Mass.