Music Trade Review

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THE MUSIC TRADE
fixtures in both these rooms (wicker baskets in
the reception room and old ivory wood in the
dressing room) match perfectly the general scheme.
This very unusual harmony of furnishing and
finishing, provokes exclamations of delight from
all visitors. The structure, in its entirety of
dignity and chaste elegance, calls out expressions
of enthusiastic approval also fo.r the root idea of
utility which prompted the entire project.
The practically sound proof, glass -walled Audi-
torium makes it possible not only to display the en-
tire line of Victor products under the most ad-
vantageous conditions, but, also, to demonstrate
continuously, or in set programs, the rema'kable
beauty of tone, and the educational and artistic
values of the entire line of records. There is no
longer any speciric value in an exhibit in still life
of talking machines, as they are no longer a
curiosity; hence, the wisdom of the Victor C >. in
arranging this eminently practical plan of actually
derm nstra.ing Victor products t > large numbers
REVIEW
of visitors, who, primarily, attracted by the out-
ward beauty of the Victor Temple of Music, enter,
and are then held by the appeal of the records.
The Temple was entirely completed and ready
for service on the opening morning, February 20.
The formal dedication was held the next Tuesday
afternoon, February 23, as was reported in The
Review of March 6.
Everett E. Worthington, who designed the Tenv
pie in accordance with plans presented to him by
the Victor Co., supervised its construction in Phila-
delphia, its transportation, and its erection in San
Francisco, will be in charge during the entire ex-
position period. Mr. Worthington, and also other
representatives from the home office, who will be
-in attendance from time to time, will be very glad
to extend the courtesies of the Victor Co. to any
member of the trade who will be fortunate enough
to visit San Francisco this year, and particularly
disfibuters and dealers during the convention of
the Jobbers' Association in July.
COLUMBIA CO:S DISPLAY AT THE PANAMA-PACIFIC FAIR
Possesses Many Unusual Points of Interest—Booth Elaborately Decorated and
Every Detail—M. D. Easton in Personal Charge of the Exhibit.
Judging from the photographs received recently
by the Columbia Graphophone Co. from M. 1).
Easton, who is in charge of the Columbia Exhibit
at the Panama-Pacific Exposition, the company's
booth at the exposition possesses many unusual
Arranged
in
each one of which supports a glass globe on which
is shown the twin notes, the well-known trade-
mark of the company. The globes each contain
an electric light which glows off and on inter-
mittently.
ranged for the many important details and plans
incidental to the erection of the booth. According
to his present plans, Mr. Easton will remain at San
Francisco during the entire course of the ex-
position, although he may return East for a short
visit in mid-summer.
GEORGE W._LYLE RESIGNS
As Officer and Director of the American Graph-
ophone Co. and the Columbia Graphophone
Co.—Messrs. Warburton and E. N. Burns
Elected to Fill These Respective Posts.
The following letter was sent out Saturday to
the branch stores of the Columbia (Graphophone
Co.:
At a meeting of the executive committee of the
American Graphophone Co., held yesterday, George
W. Lyle presented his resignation as first vice-pres-
ident, member of tthe executive committee and di-
rector, and the same was accepted and F. J. War-
burton was e'ected first vice-president.
"A't a meeting of the directors of the Columbia
Graphophone Co., held to-day, Mr. Lyle's resigna-
tion was presented as first-vice-president, director
and member of the executive committee. Edward
N. Burns was elected first vice-president and Mor-
timer I). Easton was elected a director and mem-
ber of the executive committee."
GENEROUS VICTOR CO. DIVIDEND.
Quarterly Dividend of $5 and Extra
of $10 Per Share Declared on
Stock of the Company.
Dividend
Common
i Special to The Review.)
PHII.ADKLPHIA, PA., March 15.— The Victor Talk-
ing Machine Co., of Camden, N. J., has declared a
dividend of $1.7") per share on the preferred stock,
a quarterly dividend of $5 per share on the common
stock and an extra dividend of $10 per share on
the common stock. Both dividends are r.ayable
April 15 to stock of record March -'SI ; the extra
common dividend is payable March 15 to slock of
record March 10. In January a quarterly dividend
of $5 per share was paid on the common stock.
During 1!)]4 regular dividends amounting to $10/
and extra dividends aggregating $'25, were paid on
the common stock.
Columbia Co.'s Booth in Liberal Arts Building.
points of interest which are certain to create con-
siderable comment from visitors to the Liberal
Arts Palace, where the exhibit is located. During
the past few weeks, Columbia dealers from various
sections of the West have visited the Columbia
headquarters, and their expressions of approval
(Photographed on the Opening Day).
The rooms are richly furnished, the equipment
harmonizing perfectly with the delicate'shades of
old rose, ivory and French gray in which the dec-
orations are carried out, aided by a subtle lighting
scheme of semi-indirect rays. A separate room
has been fitted up for the Dictaphone department,
and a feature of the
exhibit which is at-
tracting much attention
is a demonstration of
the process of record
making.
Mr. Easton is en-
thusiastic
regarding
the signal success of
VICTROLAS FOR WEBSTER SCHOOLS.
Mrs. A. B. Schenecker, of Webster, S. D., has
sold two Victrolas to go into Webster schools.
One was purchased by Miss Slocumb (teacher),
which she will use in her room during the school
year, the other was purchased by the board.
INCORPORATED IN MAINE.
The Operatone Phonograph Co., of Portland,
Me., has been incorporated with capital stock of
$500,000, for the purpose of manufacturing phono-
graphs, records, supplies, etc. The officers are:
president, B. 11. Huston; clerk and treasurer, Wm.
J. Knowlton, and directors, II. H. Huston, W. J.
Knowllon and Kdna Boutwcll, all of Portland.
A Corner of the Columbia Exhibit.
r.garding the furnishings and equipment of the
booth have been well deserved in every del ail.
The Columbia booth occupies a conspicuous iloor
space, 60 by 54 feet at the entrance of the South
Gardens. The booth proper, which is modeled
along the lines of the Great Trianon at Versailles,
is 23 feet deep, with its French windows opening
on the terrace which constitutes the open space in
front. This is surrounded by a balustrade two
and one-half feet high, intersected at five different
points by entrances. These are flanked by pillars,
t'lij
exposition
as a
whole, and, of course.
is greatly pleased with
the exceptional beauty
of the Columbia ex-
hibit, which should be
attributed in a consid-
erable measure to the
efforts of Marion Dor-
ian, treasurer of the
c o m p a n y, who ar-
M. D. Easton at His Desk in Columbia Booth.