Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
of today
Every Chickering salesman w h o has studied the
Chickering Piano, its history and development, is fortified
with the knowledge that he is offering to the public an
instrument that occupies the most commanding position
in the world of musical art.
The salesman who familiarizes himself with the Chickering
Piano, its achievements in the realm of tone, and its world-
wide reputation, is inevitably led to that absolute conviction
of Chickering superiority, and that in itself constitutes a most
valuable selling asset.
It helps him to convince the public of the real values which
are incorporated in the instruments which he offers.
The present day achievements of the Chickering in tonal ac-
complishments are remarkable.
Musical critics and experts have freely commented upon the
superb qualities of the latest Chickering creations-
Their development shows that the Chickering directing forces
today fully appreciate the duty and obligations which they
owe the artistic world. They not only are retaining the
prestige of the past but are constantly adding new laurels
and are reaching new heights of artistic distinction,as evidenced
by the triumphant tour of the great Busoni and other eminent
artists during the present season.
(Div. American Piano Co.)
Boston, Mass.