Music Trade Review

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62
OPENING OF VICTOR CO. EXHIBIT.
Large Crowd of Talking Men Attend Formal
Dedication of Victor Talking Machine Co.'s
Exhibit at the Panama-Pacific Exposition and
Listen to Addresses by Mrs. Frances E.
Clark, P. T. Clay, L. S. Sherman and Others.
THE MUSIC TRADE REVIEW
" 'We feel a deep and abiding interest in our
dealers and trust that our exhibit may be a valu-
able means of cultivating a reciprocal feeling upon
their part.
" 'We are deeply grateful for the advertising,
the commercial and physical efforts which our deal-
ers have put forth to spread the renown and use
of our instruments and records, and, would remind
them that a hearty welcome awaits any and all
who will do us the honor, when in the East, of
visiting our factories, there to witness the intelli-
gent efforts of about 6,500 employes, apparently
happily engaged in the manufacture of Victor
wares. I regret exceedingly that engagements did
not permit of my visiting the exposition and meet-
ing you personally at this early opening date.'"
BUFFALO DEALERS AFTER SHARPERS
Meeting and Dinner of Buffalo Talking Machine
Dealers' Association to Be an Important
Event—Will Be Clean Up Session.
(Special to The Review.)
BUFFALO, N. Y., March 1.—A definite step *o
safeguard dealers from those who systematically
(Special to The Review.)
prey upon piano houses and record machine deal-
SAN FRANCISCO, CAL., February '27.—One of the
ers will be taken on Wednesday night, when the
most elaborate affairs of trade interest following
Buffalo Talking Machine Dealers' Association, at
the official opening of the Panama-Pacific Expo-
the regular meeting and monthly dinner, to be held
sition was the formal opening of the elaborate
in the Dutch grill of the Hotel Statler, will com-
exhibit of the Victor Talking Machine Co. oti
pile lists of undesirable accounts and approval cus-
last Tuesday, February 23, the three days' delay
tomers.
being necessary to get every detail of the large
Not only is this the first concerted step in this
exhibit arranged and in place.
direction, but the monthly dinner also marks a
Quite a large crowd of local talking machine
MISS WILSON'S GENEROUS OFFER. new policy for the organization, it being the aim
men attended the dedication of the Victor Co.'s
Co-operates
with the Columbia Co. to Aid the
from now on to hold a get-together dinner in con-
booth, and listened to addresses made by Mrs.
Victims of the European War—President
nection with the monthly sessions. The organiza-
Frances E. Clark, director of the educational de-
tion is now getting its stride and hopes through
Easton Returns from Pacific Coast—Colum-
partment of the Victor Co.; Everett Worthing-
these affairs to accomplish many things long felt
bia Co. Opens Inquiry Department.
ton, Phillip T. Clay and Leander S., Sherman,
necessary in the talking machine world.
head of Sherman, Clay & Co., the local Victor
Through the generosity of Miss Margaret Wood-
distributers. Mr. Sherman said, in presenting the
It appears that Secretary Schwegler now has
row Wilson, daughter of the President, Columbia
greetings of Louis F. Gcissler, general manager
considerable of a "dead-beat" list, and a longer one
dealers throughout the country will be put in a
of the Victor Co., on the occasion:
of those who make good use of the record ap-
proval scheme. President Poling states that sev-
"Ladies and Gentlemen : I am pleased to have position to materially aid the victims of the Euro-
the honor of reading Mr. Geissler's short address pean struggle. Miss Wilson, who recorded a num- eral other similar matters that will mean much
to the average talking machine dealer will be
upon the occasion of dedicating this beautiful ber of selections for the Columbia library some
worked out at this first dinner-meeting.
temple, for 1 consider the Victor Co. paid our time ago, has just made a recording of the "Star-
Dealers have been requested to bring to the meet-
house a great compliment some years ago when Spangled Banner,' on the reverse side of which is
i medley of national airs stirringly played by the ing lists of "dead-beats" and approval "pests."
it took its present general manager from our busi-
Columbia band. Miss Wilson has instructed the
These will be compared and compiled, and will be
ness organization.
"The dealer who has a contract with the Victor Columbia Co. that the royalties from this record printed soon and a list sent to each member of
the association, to be used for protection purposes.
Co. to-day is indeed fortunate, and may well shake be turned over to the National Relief Board for
hands with himself, for as the company's colossal its work abroad. This means that each one of
these records which is sold turns in 25 cents to the
business keeps on expanding the representation of
RETURN FROM FLORIDA VISIT.
its product is becoming far more difficult to secure. board's fund.
Edward D. Easton, president of the Columbia
J. Newcomb Blackman, president of the Black-
"We have had a great many initial orders from
'would-be' dealers declined by the Victor Co. be- Graphophone Co., accompanied by Mrs. Easton, re- man Talking Machine Co., New \ork, Victor and
Edison cylinder distributer, returned to New York
cause the per capita of population compared to turned to New York Tuesday, after a month's
square miles, which they watch very closely, was Western trip, which included a short stay on the Friday night after a two weeks' trip to Florida and
already sufficiently supplied with Victor repre- coast. Mortimer D. Easton, manager of Dicta- the adjacent winter resorts. Mr. Blackman, who
was accompanied on this trip by Louis Buehn, Vic-
sentatives. Some of these initial orders so de- phone advertising, who accompanied President
tor distributer in Philadelphia, thoroughly enjoyed
clined have run as high as $5,000 and $8,000 each. Easton on this Western trip, is still on the coast
Such a stringent ruling on the part of the Victor and will remain in San Francisco for the next ten his short vacation, and attests to the resumption
lionths in charge of the Columbia booth at the of general industrial activity by pointing out that
Co. sometimes seems extremely severe and diffi-
Panama-Pacific
Exposition.
the large hotels in Palm Beach and the nearby
cult for disappointed applicants who are ready
John A. B. Cromelin, general manager of the
resorts are crowded far beyond their normal ca-
to cash their orders to understand, but the wisdom
pacity accommodations.
of such decision is shown by the Victor Co. in Columbia Co., is at present visiting the Chicago
protecting its present dealers' interests by not per- headquarters of the company. This is Mr. Crome-
mitting any locality to be over-represented, thus lin's first Western trip since he assumed the post
HEADS J. N. ADAM CO. DEPARTMENT.
contributing to the disadvantage of all Victor deal • of general manager.
(Special to The Review.)
ers in such territory.
Frederic Goodwin, director of the Columbia edu-
BUFFALO, N. Y., March 2.—W. R. Gardner, for
cational
department,
was
one
of
the
invited
guests
"My advice to talking machine dealers in gen-
some time associated with the J. N. Adam Co-
eral would be: By all means secure the repre- at the national convention of Superintendents of
piano department, of which W. H. Poling is man-
Schools
held
in
Cincinnati
last
week.
sentation of the Victor product, if you can pos-
ager, has been placed in complete charge of the
For the benefit of its dealers who are not familiar
sibly get it, and then centralize your efforts by
store's talking machine department.
marketing the output of one manufacturer only. with the foreign record business and its unlimited
"I am sorry Mr. Geissler is not here in person possibilities, the Columbia Co. has established an
The J. C. Baxter Piano Co. has opened a talk-
to meet you, but I will here present his photograph inquiry department which will be ready at all times ing machine store at 309 Eighteenth street, Rock
for you to look upon while 1 I read the few lines to minutely and accurately answer all questions Island, 111.
and to help solve problems of Columbia dealers.
of greeting he has written for this occasion :
" 'To the Victor Dealers and Other Guests Here The remarkable growth of Columbia foreign rec-
ord business in the past year or so may be at-
Assembled—•
" 'We desire to present our salutations and to tributed in a measure to the detailed care and con-
sideration which are being given this phase of the
voice the pleasure that we have in thus being, able
to be among you during the period of this won- company's record production, and the establishment
derful San Francisco Exposition and to hope that of an inquiry department in connection with this
our efforts to make a creditable display of Victor branch of the industry should be productive of
products before the millions of visitors that will giatifying remits.
be attracted may redound to the artistic prestige
VICTOR PUBLICITY FOR MARCH.
of our wares and to the commercial advantage of
all dealers who are interested in their distribution.
The Victor Talking Machine Co. sent out to its
" 'We trust that our dealers will take every ad- dealers this week its usual advance proof of news-
vantage of this Victor exhibit to have frequent paper advertisements which it will use in March.
For Best Service, write to
visits and contacts with our representatives, and The company suggested in a letter accompanying
we assure you that letters of introduction or invi- this proof that Victor dealers take advantage of
tations to call extended by you to your customers the opportunities which are presented them in con-
and others who may be interested in the progress nection with this advertising by following up the
CHICAGO
Largest Distributors
of our art will be very welcome and receive more Victor Co.'s publicity with "a jab or two of their
than ordinary courtesy.
own.''
Mas
LYON & HEALY