Music Trade Review
Issue: 1914 Vol. 59 N. 4 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
ACTIVITY WITH THE SIGLER CO.
Many Orders Closed in Philadelphia During
Visit of Mr. Sigler—Increasing Facilities and
Force at Factory Tell of Product Popularity.
C. M. Sigler, president of the Sigler Piano
Player Co., Harrisburg, Pa., spent several days in
Philadelphia the past week and booked quite a
large number of orders for sample installations of
Sigler piano players, and arranged also for the
sending of a carload of pianos to the Sigler fac-
tory, for immediate attention, from a prominent
house, which has already looked into the merits
of the Sigler piano player from a sample recently
sent from the factory.
Additional machinery is now being installed in
the factory of the Sigler Piano Player Co., and
the force is also being increased, all of which tes-
tifies in a very practical way to the fact that the
Sigler player action is winning a large measure
of appreciation from discriminating manufacturers
and dealers.
WHO FOOTS THE ADVERTISING BILLS
"Not I," says the Advertising Manufacture*-.
"My business can be run more economically than a
little one—advertising makes business bigger and
pays for itself out of saving in running and sell-
ing expense."
"Not I," says the Salesman. "I can sell more
goods at the same expense to the house, therefore
pay the house more profit and can earn more
money myself."
"Not I," says the Storekeeper. "Advertising
prevents dead stock failures—familiarizes my cus-
tomers with the goods and makes quick, easy
sales."
"Not I," says the Customer. "I find that I can
buy advertised goods to better advantage than non-
advertised goods."
"Not I," says Quality. "It costs more in adver-
tising to get a customer to buy an advertised ar-
ticle the first time than the profit on it. The suc-
cess of the manufacturer depends on the customer
continuing to buy the article, and it must be
right."
"I foot the bill," says Everybody and Nobody—
"I," says Everybody, "because we all bear our
share in earning the money by which business i.s
carried on—"I," says Nobody—"because advertis-
ing is a labor-saving, money-saving method of
selling goods and its cost is absorbed in the eco-
nomical results it effects."—The Furniture Manu-
facturer.
MUSIC
TRADE
RHYTHMODIKJMLNCE
RECORDS
Just Issued by the American Piano Co. Win
Compliments from Mr. and Mrs. Castle.
The August bulletin of Rhythmodik records is-
sued by the American Piano Co., New York, is
devoted to special selections of the very latest
dance music, most of it composed especially for
Mr. and Mrs. Vernon Castle, and which they are
using in their public performances with much suc-
cess.
Three numbers, played by Pete Wendling, are
"Too Much Ginger" (one-step), Daly; "Castle
Perfect Trot" (one-step), Europe-Dabney; "The
Castle Walk" (one-step), Europe-Dabney; played
by Otto Winternitz, "Castle Lame Duck" (waltz),
Europe-Dabney; "Castle Valse Classique" (hu-
moreske), Dvorak-Dabney; "Valse Romance,"
Bowers; "Sans Souci" (waltz), King; "Flame of
Love" (waltz), Unger; played by Oscar Lifshey.
"Castle House Rag" (one-step), Europe; played by
Fred A. Schmitz. "By the Beautiful Sea" (one-
step), Carroll.
In this connection a very artistic window poster
with portraits of Mr. and Mrs. Castle has been
sent out containing the following testimonial from
Mr. Castle regarding these numbers: "I wish to
compliment you on the new Rhythmodik dance
rolls. It is indeed an agreeable surprise to hear
my favorite dance music so faultlessly repro-
duced."
OUR GREAT _FORE1GN TRADE.
The Foreign Trade of the United States for the
Last Fiscal Year Is $4,258,705,735, Exceed-
ing the Highest Record of Previous Years by
$401,208,392—Most Encouraging Showing.
(.Special to The Review.)
WASHINGTON, D. C, July 18.—Foreign com-
merce of the United States during the fiscal year,
which ended June 30, aggregated $4,258,795,735,
being $20,096,048 or less than one-half of 1 per
cent below the high record of 1913, and $401,-
208,392 above the highest record in any commer-
cial year.
Imports according to preliminary figures by
the Bureau of Foreign and Domestic Commerce,
aggregate $1,894,169,180, an increase of $81,100,94(;
or 4.47 per cent, over last year, and domestic ex-
ports aggregating $2,329,731,886, a decrease of $98,-
774,472, or 4.07 per cent.
Foreign goods re-exported were valued at $34,
894,669, or $2,483,122 less than those of 1913.
Sonorus Now in Chicago
N account of our increasing business and a desire to
be located in the "Great Central Market," we have
moved our factory to Chicago, where we will have
much greater facilities than in Minneapolis.
The Sonorus Action we can truly say is one of the very
best on the market; is simple, compact, easily operated, per-
fectly responsive, and fits any upright piano.
We want to convince you that we have the player action
for YOUR piano product.
O
SONORUS COMPANY
Market Street, near Huron
CHICAGO, ILL.
11
REVIEW
Me otona
The Mellotona is mov-
ing steadily ahead by*
reason of the posses-
sion of unusual player
qualities.
It is a player which,
without the use of flam-
boyant methods, has
been steadily climbing!
up and is winning a
s t r o n g position with
piano merchants who
desire a player-piano
with unusual qualities.
It is moving ahead in
a manner which shows
that its qualities are
being understood by
those who have tested it.
T h e Mellotona has
made money for some
m e r c h a n t s — i t can
make money for you.
You must decide that
question, and you can-
not settle it intelligently
until you have gone
into details with us
regarding it.
? COMPANY
THE
SON
PLAYER-
PIANOS
Established 1843
NEWYORK
THE
ACTIVITY WITH THE SIGLER CO.
Many Orders Closed in Philadelphia During
Visit of Mr. Sigler—Increasing Facilities and
Force at Factory Tell of Product Popularity.
C. M. Sigler, president of the Sigler Piano
Player Co., Harrisburg, Pa., spent several days in
Philadelphia the past week and booked quite a
large number of orders for sample installations of
Sigler piano players, and arranged also for the
sending of a carload of pianos to the Sigler fac-
tory, for immediate attention, from a prominent
house, which has already looked into the merits
of the Sigler piano player from a sample recently
sent from the factory.
Additional machinery is now being installed in
the factory of the Sigler Piano Player Co., and
the force is also being increased, all of which tes-
tifies in a very practical way to the fact that the
Sigler player action is winning a large measure
of appreciation from discriminating manufacturers
and dealers.
WHO FOOTS THE ADVERTISING BILLS
"Not I," says the Advertising Manufacture*-.
"My business can be run more economically than a
little one—advertising makes business bigger and
pays for itself out of saving in running and sell-
ing expense."
"Not I," says the Salesman. "I can sell more
goods at the same expense to the house, therefore
pay the house more profit and can earn more
money myself."
"Not I," says the Storekeeper. "Advertising
prevents dead stock failures—familiarizes my cus-
tomers with the goods and makes quick, easy
sales."
"Not I," says the Customer. "I find that I can
buy advertised goods to better advantage than non-
advertised goods."
"Not I," says Quality. "It costs more in adver-
tising to get a customer to buy an advertised ar-
ticle the first time than the profit on it. The suc-
cess of the manufacturer depends on the customer
continuing to buy the article, and it must be
right."
"I foot the bill," says Everybody and Nobody—
"I," says Everybody, "because we all bear our
share in earning the money by which business i.s
carried on—"I," says Nobody—"because advertis-
ing is a labor-saving, money-saving method of
selling goods and its cost is absorbed in the eco-
nomical results it effects."—The Furniture Manu-
facturer.
MUSIC
TRADE
RHYTHMODIKJMLNCE
RECORDS
Just Issued by the American Piano Co. Win
Compliments from Mr. and Mrs. Castle.
The August bulletin of Rhythmodik records is-
sued by the American Piano Co., New York, is
devoted to special selections of the very latest
dance music, most of it composed especially for
Mr. and Mrs. Vernon Castle, and which they are
using in their public performances with much suc-
cess.
Three numbers, played by Pete Wendling, are
"Too Much Ginger" (one-step), Daly; "Castle
Perfect Trot" (one-step), Europe-Dabney; "The
Castle Walk" (one-step), Europe-Dabney; played
by Otto Winternitz, "Castle Lame Duck" (waltz),
Europe-Dabney; "Castle Valse Classique" (hu-
moreske), Dvorak-Dabney; "Valse Romance,"
Bowers; "Sans Souci" (waltz), King; "Flame of
Love" (waltz), Unger; played by Oscar Lifshey.
"Castle House Rag" (one-step), Europe; played by
Fred A. Schmitz. "By the Beautiful Sea" (one-
step), Carroll.
In this connection a very artistic window poster
with portraits of Mr. and Mrs. Castle has been
sent out containing the following testimonial from
Mr. Castle regarding these numbers: "I wish to
compliment you on the new Rhythmodik dance
rolls. It is indeed an agreeable surprise to hear
my favorite dance music so faultlessly repro-
duced."
OUR GREAT _FORE1GN TRADE.
The Foreign Trade of the United States for the
Last Fiscal Year Is $4,258,705,735, Exceed-
ing the Highest Record of Previous Years by
$401,208,392—Most Encouraging Showing.
(.Special to The Review.)
WASHINGTON, D. C, July 18.—Foreign com-
merce of the United States during the fiscal year,
which ended June 30, aggregated $4,258,795,735,
being $20,096,048 or less than one-half of 1 per
cent below the high record of 1913, and $401,-
208,392 above the highest record in any commer-
cial year.
Imports according to preliminary figures by
the Bureau of Foreign and Domestic Commerce,
aggregate $1,894,169,180, an increase of $81,100,94(;
or 4.47 per cent, over last year, and domestic ex-
ports aggregating $2,329,731,886, a decrease of $98,-
774,472, or 4.07 per cent.
Foreign goods re-exported were valued at $34,
894,669, or $2,483,122 less than those of 1913.
Sonorus Now in Chicago
N account of our increasing business and a desire to
be located in the "Great Central Market," we have
moved our factory to Chicago, where we will have
much greater facilities than in Minneapolis.
The Sonorus Action we can truly say is one of the very
best on the market; is simple, compact, easily operated, per-
fectly responsive, and fits any upright piano.
We want to convince you that we have the player action
for YOUR piano product.
O
SONORUS COMPANY
Market Street, near Huron
CHICAGO, ILL.
11
REVIEW
Me otona
The Mellotona is mov-
ing steadily ahead by*
reason of the posses-
sion of unusual player
qualities.
It is a player which,
without the use of flam-
boyant methods, has
been steadily climbing!
up and is winning a
s t r o n g position with
piano merchants who
desire a player-piano
with unusual qualities.
It is moving ahead in
a manner which shows
that its qualities are
being understood by
those who have tested it.
T h e Mellotona has
made money for some
m e r c h a n t s — i t can
make money for you.
You must decide that
question, and you can-
not settle it intelligently
until you have gone
into details with us
regarding it.
? COMPANY
THE
SON
PLAYER-
PIANOS
Established 1843
NEWYORK
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