Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
The best profits are made from the product
that brings the buyer back for more
When you sell a Columbia Grafonola you've just got
that customer started.
You've merely sold him a first order. He will return
to your store at least once a month to purchase new
Columbia records.
When you sell a piano you seldom see the owner
again except when he wants it tuned or when instalments
are due.
When you sell a Columbia Grafonola you have made
a regular customer who will begin at once to put his money
into records—and who is extremely likely to keep at it
until he has enabled you to turn over considerably more
than the cost of the instrument—paid for as he goes along,
and giving you a liberal profit on every sale.
If Columbia Grafonolas and records are not being sold
to your customers, they are going to be.
That money ought to be yours.
A piano store to-day is as incomplete without Columbia
Grafonolas and Columbia Double-Disc Records as it would
be without pianos.
Write for "Music Money"—-a free book you ought to have
Graphophone Co., Woolworth Building, New York