Music Trade Review
Issue: 1914 Vol. 59 N. 2 - Page 9
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THE MUSIC TRADE REVIEW
9
SEPARATE PIANO STORE FOR THE J. L HUDSON CO.
SPECIAL SALE 01MD0LLAR BILLS.
The Prominent Department Store of Detroit Changes Its Plan, and Has Purchased the Five-
Story Building at 190 Woodward Avenue to Be Devoted Entirely to Musical Instruments.
Offer of 25 Per Cent. Discount on Real Money
Proves a Strong Advertisement for the Store
of the Jesse French & Sons Piano Co., in
Springfield, III—Novel Plan of Publicity.
building, but from the window to the top floor is
a long trip. People would be likely to postpone
of the J. L. Hudson Co. has decreed that the piano
it, while if the store door were right at hand they
department shall be a separate piano store, dis- would enter and become interested, and purchase.
connected entirely from the big department store,
Also, in these days of the player, hundreds of
except financially. A five-story building at 190 patrons wish to try the new ro.lls that come in
Woodward avenue has been purchased for this monthly. A ground floor location is much more
purpose. Between it and the Hudson main store likely to get this trade. Getting this trade means
is another mercantile establishment, thus making not only the roll business but the continued ac-
the separation of the piano store absolute.
quaintance and friendship o.f the customer, which
Though no reasons for the change have been good will amounts to much more than the imme-
authoritatively given out, it is understood that the diate sales of rolls.
upper floors o.f a department store have been
The new building is thirty feet wide, giving
found not as desirable a location for a piano and
room for show windows for both piano.s and talk-
talking machine store as a ground floor location. ing machines. It will not be vacated until next
It 'had been intended that the piano, department
winter, the firm now occupying it having in course
should have the eighth, ninth and tenth floors of
of construction a new building o.f its own. This
the new building now in course of construction. will not be completed until after the holidays.
There are several drawbacks to this. Competition Then several weeks will be occupied in remodeling
in the piano business, especially in the player busi- the building to suit the ideas and purposes of the
ness, is very sharp. To hold its own a piano house Hudson. Co. So it is no.t likely the piano depart-
must be within sight of the passing world. It has ment will take its new home until some time early
been demonstrated that a well-arranged show win- next spring.
dow, such as the Hudson Co. formerly maintained,
The pianos and talking machines will occupy the
is a big help to business. It was intended that
entire building, five stories and basement. Every-
there should be a> piano show window in the main thing will be made modern to the minute.
(Special to The Review.)
DETROIT, MICH., July 6.—A change in the plans
MUSIC SUPPORTING DESK
Patented by Albin Wilberg, De Kalb, III.—Em-
bodies the Provision of a Swi'nging Front
Section in the Cases of Upright Pianos.
(Special to The Review.)
'WASHINGTON, D. C, July 6.—Albin Wilberg,
De Kalb, 111., is the inventor of a music desk for
pianos for which he has been granted patent No.
1,101,367.
The invention relates to pianos, and more par-
ticularly to casings therefor, and has for an ob-
ject to provide a music supporting desk or mem-
ber for the casing.
The invention embodies, among other features,
the provision of a swinging front section ar-
ranged and" constructed so as not to rattle, and
which can be readily swung into open or closed
position relatively to the casing, the said swinging
front section being furthermore adapted to con-
stitute a supporting rack for music and the like.
The invention further embodies the provision
of a swinging front section more particularly
known as a music desk for use on upright pianos
and which can be readily swung into an open
position relatively to the casing and held in this
position or as easily swung into closed position
on the casing, with means for accomplishing this
result.
MARYLAND FRAUD AD LAW.
Comprehensive Measure Against
Misleading
Statements Just Passed in That State.
(Special to The Review.)
BALTIMORE, Ma, July 6.—One of the most drastic
laws against misleading and scheme advertising put
in effect in any of the States up to the present
time was recently passed by the Maryland Legis-
lature and has the hearty endorsement of the ma-
jority of the piano men of this city, who have
run into competition with considerable piano adver-
tising of a sensational nature for some time past.
The law reads:
"Any person, firm, corporation or association
who or which in a newspaper, circular or form let-
ter or other publication published in this State wil-
fully or knowingly makes or disseminates any
statement or asservation of fact concerning the
quality, the quantity, the value, the metho.d of pro-
duction or manufacture or the reason for the price
of his or their merchandise or the manner or
source or the possession of awards, prizes or dis-
tinctio.n conferring a gain on such merchandise, or
the motive or purpose of a sale, intended to give
the appearance of an offer advantageous to the
purchaser which is false and fraudulent, shall be
guilty of a misdemeanor." •
Violations of the new law are punishable by
fines of no.t less than $25 or more than $100 for
each offense.
(.Special to The Review.)
SPRINGFIELD, 111., July 6.—One of the most suc-
cessful advertising stunts ever tried out in this
section o.f the country was that conducted by the
Jesse French & Sons Piano Co. from their store
in this city recently when they actually sold money,
real crisp one-dollar bills, at a discount to bring
people to their store. The company advertised to
sell 450 one-dollar bills at seventy-five cents each
and the amount was disposed o.f in a very few
minutes after the opening of the store.
The visitors entered through the front of the
store, passed by the cashier's window and left by
the rear door thus getting a full view of the stock
of piano.s and player-pianos carried by the com-
pany. The scheme was successful in bringing
over three thousand visitors to the sto^e during
the day and the efforts of the police were re-
quired, at times, to handle the crowd.
The sale of money was held simply for the
purpose of attracting attention to the store and
no special offerings in pianos or players was made
at the time. Each purchaser of a dollar bill left
his name and address.
TO MAKE HOME IN ITALY.
Pasquale Gaudiosi, Well-Known in Local Trade,
to Represent Several American Manufactur-
ers in Italy with Headquarters in Naples.
Pasquale Gaudiosi, for some time past manager
for Stultz Bros., and before that connected in vari-
o.us capacities with other local piano concerns, will
sail next week for Naples, Italy, where he will
make his home in the future. Mr. Gaudio.si, who
ranks high in social circles in his mother country,
will represent several manufacturers of pianos and
piano supplies in Italy, and will make his head-
quarters at the Touring Club Italiano, Naples.
TO MOVE TOJJTTLE ROCK.
The Maxfield-Sturges Piano Co., at present lo-
cated in Hugo, Tex., will move, on January 1 next,
to Little Rock, Ark., where the business will be
conducted on greatly expanded lines. The oo.m-
pany has the agency for the Mehlin, Chase-Hackley,
Cote and other lines.
X o enable you to
sing songs with proper
technic and to play
your own accompani-
ment on the player-
piano at the same time
is the mission of Vocal-
style Music Rolls.
You can render selec-
tions even though you
have never taken a
singing lesson. Think
of this selling feature
on player prospects.
A REMARKABLEJMMPLIMENT.
THIS IS IT?
The Christman
Attachable Player
which can be installed in any grand or
upright piano, regardless of size or style,
without altering die case.
Write us for Further Information.
CHRISTMAN PIANO CO.
597-601 East 137th St., New York
Under the heading "Once a Year Only," the
Locomobile Co. of America published an interest-
ing advertisement in the daily newspapers last
week which read in part as follows: "Once a year
is held a sale of concert pianos used at the Metro-
oolitan. They are the greatest piano bargains in
New York—and there are only a few of them.
Locomobile exchanged 'Sixes' are like that—also
only a few of them."
In referring to the values represented in the an-
nual sale of pianos used at the Metropolitan
Opera House the Locomobile- Co. of America is
paying a tribute to the sales policies o.f Hardman,
Peck & Co., 433 Fifth avenue, New York, who
hold this once-a-year sale, which invariably results
in remarkable sales totals. Hardman pianos are
the official pianos of the Metropolitan Opera Co.,
where their use for the past few years.has been
given national publicity by Hardman, Peck & Co.
PATENTS
871.221 Hm.19.1907. 977030«««2W9\0
897,W0S«». 1.1908. 979.5360K.2719W
Send for Expres-
sion Chart and
complete catalog.
h IOUD GRAOUAUV SOFTER
/, DISTINCT ACCENT
| DURATION LINE
SIN0 AS W0R0S PASS CREST OS
Vocalstyle Music Co.
Cincinnati, Ohio
THE MUSIC TRADE REVIEW
9
SEPARATE PIANO STORE FOR THE J. L HUDSON CO.
SPECIAL SALE 01MD0LLAR BILLS.
The Prominent Department Store of Detroit Changes Its Plan, and Has Purchased the Five-
Story Building at 190 Woodward Avenue to Be Devoted Entirely to Musical Instruments.
Offer of 25 Per Cent. Discount on Real Money
Proves a Strong Advertisement for the Store
of the Jesse French & Sons Piano Co., in
Springfield, III—Novel Plan of Publicity.
building, but from the window to the top floor is
a long trip. People would be likely to postpone
of the J. L. Hudson Co. has decreed that the piano
it, while if the store door were right at hand they
department shall be a separate piano store, dis- would enter and become interested, and purchase.
connected entirely from the big department store,
Also, in these days of the player, hundreds of
except financially. A five-story building at 190 patrons wish to try the new ro.lls that come in
Woodward avenue has been purchased for this monthly. A ground floor location is much more
purpose. Between it and the Hudson main store likely to get this trade. Getting this trade means
is another mercantile establishment, thus making not only the roll business but the continued ac-
the separation of the piano store absolute.
quaintance and friendship o.f the customer, which
Though no reasons for the change have been good will amounts to much more than the imme-
authoritatively given out, it is understood that the diate sales of rolls.
upper floors o.f a department store have been
The new building is thirty feet wide, giving
found not as desirable a location for a piano and
room for show windows for both piano.s and talk-
talking machine store as a ground floor location. ing machines. It will not be vacated until next
It 'had been intended that the piano, department
winter, the firm now occupying it having in course
should have the eighth, ninth and tenth floors of
of construction a new building o.f its own. This
the new building now in course of construction. will not be completed until after the holidays.
There are several drawbacks to this. Competition Then several weeks will be occupied in remodeling
in the piano business, especially in the player busi- the building to suit the ideas and purposes of the
ness, is very sharp. To hold its own a piano house Hudson. Co. So it is no.t likely the piano depart-
must be within sight of the passing world. It has ment will take its new home until some time early
been demonstrated that a well-arranged show win- next spring.
dow, such as the Hudson Co. formerly maintained,
The pianos and talking machines will occupy the
is a big help to business. It was intended that
entire building, five stories and basement. Every-
there should be a> piano show window in the main thing will be made modern to the minute.
(Special to The Review.)
DETROIT, MICH., July 6.—A change in the plans
MUSIC SUPPORTING DESK
Patented by Albin Wilberg, De Kalb, III.—Em-
bodies the Provision of a Swi'nging Front
Section in the Cases of Upright Pianos.
(Special to The Review.)
'WASHINGTON, D. C, July 6.—Albin Wilberg,
De Kalb, 111., is the inventor of a music desk for
pianos for which he has been granted patent No.
1,101,367.
The invention relates to pianos, and more par-
ticularly to casings therefor, and has for an ob-
ject to provide a music supporting desk or mem-
ber for the casing.
The invention embodies, among other features,
the provision of a swinging front section ar-
ranged and" constructed so as not to rattle, and
which can be readily swung into open or closed
position relatively to the casing, the said swinging
front section being furthermore adapted to con-
stitute a supporting rack for music and the like.
The invention further embodies the provision
of a swinging front section more particularly
known as a music desk for use on upright pianos
and which can be readily swung into an open
position relatively to the casing and held in this
position or as easily swung into closed position
on the casing, with means for accomplishing this
result.
MARYLAND FRAUD AD LAW.
Comprehensive Measure Against
Misleading
Statements Just Passed in That State.
(Special to The Review.)
BALTIMORE, Ma, July 6.—One of the most drastic
laws against misleading and scheme advertising put
in effect in any of the States up to the present
time was recently passed by the Maryland Legis-
lature and has the hearty endorsement of the ma-
jority of the piano men of this city, who have
run into competition with considerable piano adver-
tising of a sensational nature for some time past.
The law reads:
"Any person, firm, corporation or association
who or which in a newspaper, circular or form let-
ter or other publication published in this State wil-
fully or knowingly makes or disseminates any
statement or asservation of fact concerning the
quality, the quantity, the value, the metho.d of pro-
duction or manufacture or the reason for the price
of his or their merchandise or the manner or
source or the possession of awards, prizes or dis-
tinctio.n conferring a gain on such merchandise, or
the motive or purpose of a sale, intended to give
the appearance of an offer advantageous to the
purchaser which is false and fraudulent, shall be
guilty of a misdemeanor." •
Violations of the new law are punishable by
fines of no.t less than $25 or more than $100 for
each offense.
(.Special to The Review.)
SPRINGFIELD, 111., July 6.—One of the most suc-
cessful advertising stunts ever tried out in this
section o.f the country was that conducted by the
Jesse French & Sons Piano Co. from their store
in this city recently when they actually sold money,
real crisp one-dollar bills, at a discount to bring
people to their store. The company advertised to
sell 450 one-dollar bills at seventy-five cents each
and the amount was disposed o.f in a very few
minutes after the opening of the store.
The visitors entered through the front of the
store, passed by the cashier's window and left by
the rear door thus getting a full view of the stock
of piano.s and player-pianos carried by the com-
pany. The scheme was successful in bringing
over three thousand visitors to the sto^e during
the day and the efforts of the police were re-
quired, at times, to handle the crowd.
The sale of money was held simply for the
purpose of attracting attention to the store and
no special offerings in pianos or players was made
at the time. Each purchaser of a dollar bill left
his name and address.
TO MAKE HOME IN ITALY.
Pasquale Gaudiosi, Well-Known in Local Trade,
to Represent Several American Manufactur-
ers in Italy with Headquarters in Naples.
Pasquale Gaudiosi, for some time past manager
for Stultz Bros., and before that connected in vari-
o.us capacities with other local piano concerns, will
sail next week for Naples, Italy, where he will
make his home in the future. Mr. Gaudio.si, who
ranks high in social circles in his mother country,
will represent several manufacturers of pianos and
piano supplies in Italy, and will make his head-
quarters at the Touring Club Italiano, Naples.
TO MOVE TOJJTTLE ROCK.
The Maxfield-Sturges Piano Co., at present lo-
cated in Hugo, Tex., will move, on January 1 next,
to Little Rock, Ark., where the business will be
conducted on greatly expanded lines. The oo.m-
pany has the agency for the Mehlin, Chase-Hackley,
Cote and other lines.
X o enable you to
sing songs with proper
technic and to play
your own accompani-
ment on the player-
piano at the same time
is the mission of Vocal-
style Music Rolls.
You can render selec-
tions even though you
have never taken a
singing lesson. Think
of this selling feature
on player prospects.
A REMARKABLEJMMPLIMENT.
THIS IS IT?
The Christman
Attachable Player
which can be installed in any grand or
upright piano, regardless of size or style,
without altering die case.
Write us for Further Information.
CHRISTMAN PIANO CO.
597-601 East 137th St., New York
Under the heading "Once a Year Only," the
Locomobile Co. of America published an interest-
ing advertisement in the daily newspapers last
week which read in part as follows: "Once a year
is held a sale of concert pianos used at the Metro-
oolitan. They are the greatest piano bargains in
New York—and there are only a few of them.
Locomobile exchanged 'Sixes' are like that—also
only a few of them."
In referring to the values represented in the an-
nual sale of pianos used at the Metropolitan
Opera House the Locomobile- Co. of America is
paying a tribute to the sales policies o.f Hardman,
Peck & Co., 433 Fifth avenue, New York, who
hold this once-a-year sale, which invariably results
in remarkable sales totals. Hardman pianos are
the official pianos of the Metropolitan Opera Co.,
where their use for the past few years.has been
given national publicity by Hardman, Peck & Co.
PATENTS
871.221 Hm.19.1907. 977030«««2W9\0
897,W0S«». 1.1908. 979.5360K.2719W
Send for Expres-
sion Chart and
complete catalog.
h IOUD GRAOUAUV SOFTER
/, DISTINCT ACCENT
| DURATION LINE
SIN0 AS W0R0S PASS CREST OS
Vocalstyle Music Co.
Cincinnati, Ohio
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