Music Trade Review

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THE MUSIC TRADE REVIEW
74
NEW CONCERNS^IN BUFFALO.
COUNTRIES BUYING OUR GOODS.
COLUMBIA NEWS BUDGET.
Latest Concerns to Enter Talking Machine
Field—Business Is Excellent—Neal, Clark
& Neal's New Sign—Gould Bros. Quarters.
Some Interesting Particulars Regarding the
Exports of Talking Machines and Records
as Set Forth by a Writer in Printers' Ink.
(Special to The Review.)
BUFFALO, N. Y., October 26.—Business in the
In an interesting article headed "What Coun-
tries Have Bought Our Goods.'"' Printers' Ink of
last week gives an informative discussion of tne
progress that American manufacturers in various
lines have acnieved in blazing the trail of com-
mercial activity throughout the world.
-Referring to the talking machine industry in
this connection, this article reads as follows:
"American manufacturers of talking machines
and phonographs and records for such instru-
ments have attained within a few years a most
excellent distribution—that is, widespread and
evenly balanced distribution for their goods—in
the foreign field. What these firms have done
should, moreover, be something of an inspiration
to others because they found it necessary to, in a
sense, do double work to win the foreign market.
The average manufacturer may cater successfully
to oversea trade by merely making slight changes
in his product, say by altering his standard models
to conform to national preferences.
"in the case of the 'talker' trade, however, it
was not a simple selling proposition. Before it
reached that stage the companies had to send out
expensive expeditions to various quarters of
the globe in order to secure vocal and in-
strumental records by the best musical cel-
ebrities. In consequence of this thorough-going
policy and in the face of keen British, French
and German competition, the American grapho-
phone and phonograph companies sold in Canada,
during the twelve months ending on the first day
of last July, goods to the value of nearly $900,000
—a gain in sales of nearly 100 per cent, in two
years. In Australia the sales jumped in this one
year from $82,000 to $182,000. In South America
the sales for the period footed $350,000, and would
have been easily twice as much but for the money
stringency which has hit Latin America during
the past year."
Greenburg Furnishing & Carpet Co., New York,
Takes on Columbia Line—Mignonette Being
Featured—Washington Dealers' Publicity—
Letter from Prominent Teacher.
talking machine field in Buffalo is active, every-
thing considered, and the outlook for the fall and
winter trade is good. A number of new talking
machine representatives have recently been ap-
pointed, namely, John Rae, of Niagara Falls, has
taken the agency for the Victrola; Seiber & Hof-
heins, 705 Main street, this city, motorcycle deal-
ers, have taken the Columbia agency, while W. F.
Gould, a prominent hardware dealer of Elk street,
has taken the Victrola agency.
Neal, Clark & Neal, local agents for the Victor,
have just erected a yxl4-foot electric sign in front
of their store, advertising the Victrola. The sign
can be read more than two blocks away.
Gould Bros., piano dealers, who recently moved
into their new quarters at Main and Utxa streets,
are handling a complete line of Victor talking ma-
chines and records.
NEW MERCHANDISING HELP.
New York Talking Machine Co. Issue Gummed
Strips of All Numbers in Monthly Victor
Record Supplements for Use of Dealers.
The New York Talking Machine Co., 81 Cham-
bers street, New York, Victor distributer, has just
completed a new plan which should prove of con-
siderable practical value to its many dealers. This
company has from time to time perfected various
innovations or ideas in Victor merchandising
which has added to the dealer's profits directly
and indirectly, and the latest idea is in accord
with the originality of the previous plans an-
nounced by the company.
This most recent innovation is the issuance of
gummed strips of all the numbers in the monthly
Victor record supplements as these supplements
are issued. The strips are perforated so that
each number will tear off easily, and be con-
veniently attached to the dealer's stock envelopes.
The' company's dealers will be supplied with these
strips monthly in the future. The advantages of
these numbered strips are many, as they enable the
dealer to keep his stock envelopes clean and fresh
at all times and show plainly the number of the
new record without any possibility of confusion
or doubt. Those of the New York Talking Machine
Co.'s dealers who have been informed of the new
plan have commended it from every standpoint.
PREPARE FOR HOLIDAY CAMPAIGN.
H. C. Brown, advertising manager of the Victor
Talking Machine Co., Camden, N. J., was a visitor
to New York this week in regard to the erection
of a new building in which the Sphinx Club is in-
terested, and of which he is president. Mr. Brown,
by the way, has just returned from a hunting trip
to New Brunswick, Canada. He "brought down"
a few moose and other game during his Nim-
rodian peregrinations.
The Victor Talking Machine Co. sent out to its
trade this week its usual monthly batch of litera-
ture and publicity to accompany its supplement of
new Victor records for November. The dealer's
attention is called to the fact that during the next
sixty days more people will be buying machines
than in any corresponding period of the year, and
it is suggested that the November supplement be
studied with more than passing interest. This sup-
plement is an exceptionally comprehensive one,
embracing new recordings of practically every
kind of music in the Victor catalog.
Other Victor publicity for the month includes a
striking two-page spread in last week's issue of
the Saturday Evening Post devoted to illustra-
tions of all the machines in the Victor line. This
publicity is used to aid the dealers in cultivating
their machine prospects during November and
December.
MANY VISITORS TO EDISON SHOP.
CHARGE INTEREST ON TIME SALES.
The new Edison Shop at 473 Fifth avenue, New
York, opened last week by the Phonograph Cor-
poration of Manhattan, is using striking publicity
in the local newspapers to introduce the new ware-
rooms and call attention to the daily recitals
which it is holding, and which have been attended
by large audiences.
At a meeting of the Talking Machine Dealers'
Association of Buffalo, N. Y., and held at the store
of W. D. Andrews on October 21, with W. H.
Poling, president, in the chair, it was decided that
hereafter interest of 6 per cent, will be charged on
all machines and records sold on the credit basis.
Each dealer attached his signature to a document
to this effect, which will be photographed and
copies given to each dealer to hang in a very con-
spicuous place in his store.
H. C. BROWN'S NIMRODIAN EXPLOITS.
V. W. Moody, sales manager of the New York
Talking Machine Co., Victor distributer, returned
to his desk Friday after a two weeks' well-deserved
rest, which he spent at various Southern and
Western resorts.
The Millenson Piano Co. has opened a new
store in South End, Md.
One of the most recent accounts closed by the
Columbia Graphophone Co. is that of Greenburg
Furnishing & Carpet Co., 143d street and Third
avenue, New York, which will handle the complete
Columbia line and conduct an aggressive campaign
on its behalf. This company is one of the best
known establishments of its kind in the Bronx and
caters to a clientele which should provide an ex-
cellent prospect list for Columbia products.
The Columbia Graphophone Co. is featuring ex-
tensively its "Mignonette" machine, which retails
at $100, and last week's issue of the Saturday
Evening Post presented a back cover in colors
which was devoted primarily to this machine. This
advertisement, which embodies certain distinctive
principles in the realm of color work, making it
unusually attractive and artistic, is being featured
as the standard Columbia advertisements in all the
current November magazines.
House & Herrmann, Washington, D. C, live-wire
Columbia representatives, are now using a series or
newspaper advertisements that are well calculated
to produce results. This concern is making a spe-
cial effort to develop machine business, and to
that end the majority of its advertisements in-
clude illustrations of nearly all the Columbia styles.
One of the most recent additions to the Columbia
Co.'s long list of dance products admirers is Albert
W. Newman, a well-known instructor of the
modern dances and considered by many as the
pioneer of the up-to-date dance in Philadelphia.
Mr. Newman, who is a member of the Imperial
Society Masters of Dancing, London, England, and
is affiliated with the Academie des Maitres de
Danse, Paris, France, writes the Columbia Co.:
"I recommend the Columbia dance records for
the very good reasons that they have all the re-
quirements necessary for'enjoyable dancing. First,
they are of longer duration, which does away with
frequent attention. Second, they are louder, which
makes them especially practical for large as-
semblies. Third, they possess perfect rhythm
throughout, also a most essential feature which
does away with readjusting. Fourth, the selections
are always up-to-date, they are extremely durable.
The records at the Newman studio have been
played almost constantly the past year and they are
now just as good as new."
INCORPORATED.
The Globe Talking Machine Co. this week filed
a certificate of incorporation with the Secretary
of the State at Albany, with a capital stock of
$5,000. M. Friedler, D. Kahn and W. S. Finberg,
74 Bay Thirty-fourth street, Brooklyn, N. Y., are
interested.
A. D. Reinehardt has purchased a half interest
in the Forsyth Music House, Bay City, Mich.
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