Music Trade Review

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THE MUSIC TRADE REVIEW
11
concern is complete. As is well known, President
Oktavec is one of the most practical men in the
New Arrangement of General Offices Affords Executive and Office Force Greater Convenience
industry and has for years
—Light Showroom Now a Convenient Feature.
devoted his whole time to
supervising the manufac-
As announced some time ago in The Review, the Cypress avenue side of the first floor of the fac-
Laffargue Co., 134th street and Cypress avenue, tory, and a well-lighted and appointed wareroom turing of the Laffargue
New York, has marie a distinct change in its gen- where as many as a dozen Laffargue pianos and pianos and player-pianos.
He is considered an ex-
player-pianos may be
pert
on piano construction
advantageously
d i s -
played. Out of the and has from time to time
wareroom a large fold- made many improvements
ing door opens into the in the Laffargue products,
factory, so that pianos thus maintaining the hign
may be taken in ami quality of the instruments.
out with the greatest Vice-President De Roche- Chas. W. Bowers,
mont oversees the financial
ease.
Traveler.
Thus within a lim- end of the sales, making
ited space a great deal periodical trips throughout the country. With^-Miss
EACH UNIT IN LAFPARGUE ORGANIZATION A PRODUCER.
L
Max J. De Rochemont and Jos. Oktavec, Executives of the Laffargue
Co. in Their Private Office.
eral offices. The present arrangement affords bet-
ter light and air than formerly, and also greater
convenience for the executives and office force. The
of work may be done
with the greatest comfort,
In the main office as one
The General Offices of the Laffargue Co. Miss E. O'Reilly in the Fore-
ground and Purchasing Agent Henry Lear (,at the Open Desk).
enters, as seen in the
accompanying illustra-
tion, the desks are ar-
ranged along the out-
side wall of the room,
where the light streams
in from the large win-
dows. In t h e fore-
A Corner in the Wareroom at the Factory of the Laffargue Co.
ground of the picture
arrangement of these offices may be seen in the is Miss E. O'Reilly, treasurer and secretary of the
accompanying illustrations. The private office, company, while two desks behind her is Henry
which is occupied by President J. Oktavec and
Lear, purchasing agent for the concern.
Vice-President Max J. De Rochemont, is situated
The manufacturing, executive and office organi-
between the general office, which extends along the zation of this well-known piano manufacturing
UNIQUE KTSABE WINDOW DISPLAY
In Which the Knabe Mignonette Grand Was
the Attraction, Arranged and Presented
Most Effectively at New York Warerooms.
One of the most unusual show windows pre-
sented in the local trade for some time is the dis-
play now being featured in the window of the re-
tail warerooms of William Knabe & Co., 437 Fifth
avenue. Conceived by Albert Jones Ford, of the
Bricker Advertising Agency, which handles the
Knabe advertising account, this window embodies
certain unique features which may mark an era in
the arrangement of piano displays.
Mr. Ford took for the keynote of his window tlu
black and white movement in art circles which is
being used with marked success in different forms
of publicity, and this window is based on a Knabe
advertisement used in standard magazines featuring
the Knabe piano in a black and white design.
The floor of the Knabe show window was ar-
ranged in checkerboard fashion, black squares alter-
nating with white ones.
A large white curtain
formed the background of the display, while rich
black velvet curtains trimmed with white strips
formed the sides. The Knabe "Mignonette" grand
was then placed in the center of the window and
large hand-drawn letters in black ink were in-
scribed on the white curtain giving the name of
the instrument, its size and price. The unusual
features of the display have been responsible for
the attraction it has proven to all passers-by on
Fifth avenue, and the simplicity of the window
makes for its ready adaptation to all instruments
in the Knabe line.
JAMES & HOLMSTROMS IN SCHOOL.
The Alviene School of Stage Arts, New York,
prominent in its particular field, has purchased
James & Holmstrom small uprights finished in
white and gold for its new and handsome studios.
These pianos match perfectly the artistic decora^
tions of the studio.
O'Reilly devoting her time to the baulking and
counting departments, and Mr. Lear acting as pur-
chasing agent, the organization presents an aspect,
of activity at all times in which each unit is a
p r o d u c e r , ^j^,^*,.>.,*•..•;.
.---,*. •-<,:.,,....
Assisting Mr. De Rochemont with the sales is
Charles W. Bowers, traveling representative of the
company, who is well known and liked by the deal-
ers from Coast to Coast. Mr. Bowers is on the
road a greater part of the time and has made a
host of friends during his connection with this
active organization. He has been with the com-
pany about four years, having had wide experience
in pianc selling.
A. L. BRETZFELDER INJURED.
A. L. Bretzfelder, treasurer of Krakauer Bros.,
f36th street and Cypress avenue, New York, met
with a painful accident one morning last week
while running to catch a car at 138th street and
Third avenue. Mr. Bretzfelder, who was on his
way to the factory, left the sidewalk and while
crossing the street, which at that place has been
boarded over, owing to the construction of the
Subway, caught his foot on some projecting object
and was thrown violently to the ground.
It was immediately seen that he was painfully"
hurt, and an ambulance was called and his brother,
I. E. Bretzfelder, was notified. After being exam-
ined by the ambulance surgeon, he was removed to
his home, where it was found that he was suffer-
ing from a dislocated shoulder and bruises. In
dislocating the shoulder it was found by an X-ray
examination that a small piece of the shoulder
bone had been broken. Last reports state that he,
is getting along $s well as c»n be expected,