Music Trade Review
Issue: 1914 Vol. 59 N. 12 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
flUJICTHADE
VOL. LIX. N o . 12 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Sept. 19,1914
SING
$ ftf
[No Time For Spineless Inactivity.
N optimistic press will be a powerful force in aiding general business conditions in this
country, and it is pleasant to chronicle the fact that American newspapers, with hardly a
^ dissenting voice, insist that the country faces the greatest period of prosperity in its history.
The editors are talking good times because they believe that they are coming, and that
nothing can keep them back.
^
Some papers have inaugurated a campaign T>f promotional advertising for the purpose of estab-
lishing public confidence in the business outlook. Much space is given to this kind of exploitation.
Good work is being done by the newspapers all over America, and it is good to note as well
that the trade newspapers are doing their part to bring about good times.
There is more hopeful and confident feeling in regard to business than there has been in
evidence for a long time past, and good promotional work is beginning to bear fruit. It is mak-
ing men realize that this country is the favored one among all the nations of the world. And
there has been a notable increase in the number of factories that have started up after having been
closed, or partially closed, for a period of weeks.
The advertising columns of the great newspapers reflect the return of better feeling, and why
should we not have good times?
The total of American agricultural products for the present year mounts into figures which
eclipse the gold product of the entire world for the past twenty years.
Now, that is a staggerer. It is worth thinking over, and when you are feeling particularly blue
just refer to it.
Here is another item full of good cheer.
I received a communication this week from a large piano house in Nebraska from which I
extract the following: "Something like $600,000,000, at the present prices, will come into Nebraska
when the present crops are sold. This is a trifle less than $600 for every man, woman and child
in the State of Nebraska. It is all new wealth."
Such a statement is worth letting sink in one's mind for future reference.
It is the same story all over America. So, while Europe is in dark shadow the sunlight still
glints the peaceful fields of America!
This month is seed time as well as harvest time, and while gathering his wheat and corn the
farmer is planning for the coming season and laying a campaign for his crops. Like a good gen-
eral, he masses his forces at the weak spot in the country's supply of foodstuffs, and tries to pro-
duce most of what there seems to be the least at hand to buy.
There are few who argue that the intelligent farmer will not prosper, and the farmers form a
large element in the land.
An eminent authority estimates that the Continental nations now at war purchase 2,800,000,000
bushels, or 55 per cent, of the total wheat and rye supplies of the world. Because farm labor
will be scarce next year in Europe, it is assumed that the normal proportion of wheat may drop
to 25 per cent. There obviously will be a saving, through scarcity of food used, which may amount
to 10 or 15 per cent. Even at that the deficit in the Continental granary will be enormous. And
how to fill it, for it must be filled!
The 1914 contribution of the United States to the wheat and rye productions of the world is
A
(Continued on page 5.)
THE
flUJICTHADE
VOL. LIX. N o . 12 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Sept. 19,1914
SING
$ ftf
[No Time For Spineless Inactivity.
N optimistic press will be a powerful force in aiding general business conditions in this
country, and it is pleasant to chronicle the fact that American newspapers, with hardly a
^ dissenting voice, insist that the country faces the greatest period of prosperity in its history.
The editors are talking good times because they believe that they are coming, and that
nothing can keep them back.
^
Some papers have inaugurated a campaign T>f promotional advertising for the purpose of estab-
lishing public confidence in the business outlook. Much space is given to this kind of exploitation.
Good work is being done by the newspapers all over America, and it is good to note as well
that the trade newspapers are doing their part to bring about good times.
There is more hopeful and confident feeling in regard to business than there has been in
evidence for a long time past, and good promotional work is beginning to bear fruit. It is mak-
ing men realize that this country is the favored one among all the nations of the world. And
there has been a notable increase in the number of factories that have started up after having been
closed, or partially closed, for a period of weeks.
The advertising columns of the great newspapers reflect the return of better feeling, and why
should we not have good times?
The total of American agricultural products for the present year mounts into figures which
eclipse the gold product of the entire world for the past twenty years.
Now, that is a staggerer. It is worth thinking over, and when you are feeling particularly blue
just refer to it.
Here is another item full of good cheer.
I received a communication this week from a large piano house in Nebraska from which I
extract the following: "Something like $600,000,000, at the present prices, will come into Nebraska
when the present crops are sold. This is a trifle less than $600 for every man, woman and child
in the State of Nebraska. It is all new wealth."
Such a statement is worth letting sink in one's mind for future reference.
It is the same story all over America. So, while Europe is in dark shadow the sunlight still
glints the peaceful fields of America!
This month is seed time as well as harvest time, and while gathering his wheat and corn the
farmer is planning for the coming season and laying a campaign for his crops. Like a good gen-
eral, he masses his forces at the weak spot in the country's supply of foodstuffs, and tries to pro-
duce most of what there seems to be the least at hand to buy.
There are few who argue that the intelligent farmer will not prosper, and the farmers form a
large element in the land.
An eminent authority estimates that the Continental nations now at war purchase 2,800,000,000
bushels, or 55 per cent, of the total wheat and rye supplies of the world. Because farm labor
will be scarce next year in Europe, it is assumed that the normal proportion of wheat may drop
to 25 per cent. There obviously will be a saving, through scarcity of food used, which may amount
to 10 or 15 per cent. Even at that the deficit in the Continental granary will be enormous. And
how to fill it, for it must be filled!
The 1914 contribution of the United States to the wheat and rye productions of the world is
A
(Continued on page 5.)
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