Music Trade Review
Issue: 1914 Vol. 58 N. 9 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ever, in order that the dealer may receive tangible
results from this publicity, to present individual
Some Remarkably Effective Advertising of the features of the player mechanism that makes the
Manualo Carried by the Ba'dwin Co. in the player advertised different from the many other
Magazines—Retail Dealers Benefited.
meritorious instruments on the market.
This informative and instructive advertising is
The Baldwin Co., Cincinnati, O., is continuing the type of publicity that the Baldwin has been
its impressive advertising campaign in the leading using with marked success. Large-sized and costly
national magazines on behalf of its player-piano, advertisements are devoted to the presentation of
the Manualo. This advertising produced excellent one single constructional feature, discussing in de-
results last year for Baldwin dealers throughout tail just what this feature means to the purchaser
the country, who received inquiries from the pub- of a Manualo. Illustrated in a high-class and
licity that resulted in the closing of many substan- artistic manner, this series of advertisements has
tial sales.
produced a most pleasing impression on the minds
As mentioned previously in the columns of The of music-lovers throughout the country, and the
Review, the Manualo advertising is both distinct- 15*14 Manualo advertising campaign is being
ive and artistic, presenting arguments in connection awaited with interest by Baldwin dealers in all
with the Manualo that not only serve to impress parts of the country.
the reading public with the musical qualities of the
CHASE & BAKERJLITERATURE.
instrument, but in addition give in detail its most
important constructive essentials.
A Handsome and Informative Folder Featuring
There is no doubt but that player-piano adver-
the Chase & Baker Player-Piano.
tising in the national magazines by the leading
(Special to The Review.)
members of the trade has undergone and is still
BUFFALO, N. Y., February 21.—The Chase & Ba-
undergoing a radical change. It is no longer
deemed necessary to inform the public just what ker Co. is mailing to the trade a folder built along
a player-piano signifies from a broad and general high-grade lines and featuring the Chase & Baker
standpoint, as this missionary work ha? been go- player. Of gray stock, printed with black ink, the
ing on for several years. It is necessary, how- text matter being well laid out and interspersed
DISTINCTIVE PLAYER PUBLICITY.
with "C. & B." trade-mark cuts in reverse, together
with the fact that the illustration is printed on
white paper and tipped onto the folder by hand,
this piece of advertising matter presents a very
creditable appearance.
The text matter itself outlines the development
of music, from the dulcimer to the player-piano,
and then links the Chase & Baker to the latter.
Some of the features of the Chase & Baker player-
piano are double-valve pneumatic system, auto-
matic tracker, composition tubes, and a transpos-
ing device that enables the performer to transpose
nine keys.
COLLAPSIBLE FEED MECHANISM
For Player-Pianos Just Patented and Includes
Several Marked Improvements.
(Special to The Review.)
WASHINGTON, D. C, February 24.—The New
York Attachable Player Action Co., New York, is
the owner through assignment by Ray W. Scott,
of patent No. 1,080,231 for a collapsible feed mech-
anism and which relates to improvements in col-
lapsible feed mechanism for automatic player-
pianos, and has particular reference to a music
roll attachment and tracker board combination
adapted to be collapsed and pushed back out of
the way when not in use.
A Sensational Demonstration
OF ANY PLAYER PIANO
May be Made by Using Our Special List of
PYTHMODIK
1V8EC0RD MUSIC ROLLSl V
These Wonderful HAND PLAYED ROLLS are Indis-
pensable Where
Convincing
Demonstration
HERE a ARE
TEN GOOD
ONES! is Desired.
C7114 Hearts and Flowers
Played by Kmita
B1183 The Rosary
Played by Brockway
C6294 Canary and Nightingale's Warble . . . . . . . Played by Simon
• Played by Volavy
C6203 Valse Caprice
Played by Kmita
B5623 Whispers of Love
B4493 Silver Flute
Played by Gerdts
B363
Nearer, My God, to Thee (with chimes)
Played by Kmita
Played by Kmita
F4825 Irish Song Favorites
Played by Volavy
A3082 Romance Pascal
Played by Kmita
C4804 Plantation Song Favorites
$1.25
1.00
1.25
1.25
1.50
1.00
1.00
2.00
75
1.25
AMERICAN PIANO COMPANY
Music Roll Department
437 FIFTH AVENUE
NEW YORK
THE MUSIC TRADE REVIEW
ever, in order that the dealer may receive tangible
results from this publicity, to present individual
Some Remarkably Effective Advertising of the features of the player mechanism that makes the
Manualo Carried by the Ba'dwin Co. in the player advertised different from the many other
Magazines—Retail Dealers Benefited.
meritorious instruments on the market.
This informative and instructive advertising is
The Baldwin Co., Cincinnati, O., is continuing the type of publicity that the Baldwin has been
its impressive advertising campaign in the leading using with marked success. Large-sized and costly
national magazines on behalf of its player-piano, advertisements are devoted to the presentation of
the Manualo. This advertising produced excellent one single constructional feature, discussing in de-
results last year for Baldwin dealers throughout tail just what this feature means to the purchaser
the country, who received inquiries from the pub- of a Manualo. Illustrated in a high-class and
licity that resulted in the closing of many substan- artistic manner, this series of advertisements has
tial sales.
produced a most pleasing impression on the minds
As mentioned previously in the columns of The of music-lovers throughout the country, and the
Review, the Manualo advertising is both distinct- 15*14 Manualo advertising campaign is being
ive and artistic, presenting arguments in connection awaited with interest by Baldwin dealers in all
with the Manualo that not only serve to impress parts of the country.
the reading public with the musical qualities of the
CHASE & BAKERJLITERATURE.
instrument, but in addition give in detail its most
important constructive essentials.
A Handsome and Informative Folder Featuring
There is no doubt but that player-piano adver-
the Chase & Baker Player-Piano.
tising in the national magazines by the leading
(Special to The Review.)
members of the trade has undergone and is still
BUFFALO, N. Y., February 21.—The Chase & Ba-
undergoing a radical change. It is no longer
deemed necessary to inform the public just what ker Co. is mailing to the trade a folder built along
a player-piano signifies from a broad and general high-grade lines and featuring the Chase & Baker
standpoint, as this missionary work ha? been go- player. Of gray stock, printed with black ink, the
ing on for several years. It is necessary, how- text matter being well laid out and interspersed
DISTINCTIVE PLAYER PUBLICITY.
with "C. & B." trade-mark cuts in reverse, together
with the fact that the illustration is printed on
white paper and tipped onto the folder by hand,
this piece of advertising matter presents a very
creditable appearance.
The text matter itself outlines the development
of music, from the dulcimer to the player-piano,
and then links the Chase & Baker to the latter.
Some of the features of the Chase & Baker player-
piano are double-valve pneumatic system, auto-
matic tracker, composition tubes, and a transpos-
ing device that enables the performer to transpose
nine keys.
COLLAPSIBLE FEED MECHANISM
For Player-Pianos Just Patented and Includes
Several Marked Improvements.
(Special to The Review.)
WASHINGTON, D. C, February 24.—The New
York Attachable Player Action Co., New York, is
the owner through assignment by Ray W. Scott,
of patent No. 1,080,231 for a collapsible feed mech-
anism and which relates to improvements in col-
lapsible feed mechanism for automatic player-
pianos, and has particular reference to a music
roll attachment and tracker board combination
adapted to be collapsed and pushed back out of
the way when not in use.
A Sensational Demonstration
OF ANY PLAYER PIANO
May be Made by Using Our Special List of
PYTHMODIK
1V8EC0RD MUSIC ROLLSl V
These Wonderful HAND PLAYED ROLLS are Indis-
pensable Where
Convincing
Demonstration
HERE a ARE
TEN GOOD
ONES! is Desired.
C7114 Hearts and Flowers
Played by Kmita
B1183 The Rosary
Played by Brockway
C6294 Canary and Nightingale's Warble . . . . . . . Played by Simon
• Played by Volavy
C6203 Valse Caprice
Played by Kmita
B5623 Whispers of Love
B4493 Silver Flute
Played by Gerdts
B363
Nearer, My God, to Thee (with chimes)
Played by Kmita
Played by Kmita
F4825 Irish Song Favorites
Played by Volavy
A3082 Romance Pascal
Played by Kmita
C4804 Plantation Song Favorites
$1.25
1.00
1.25
1.25
1.50
1.00
1.00
2.00
75
1.25
AMERICAN PIANO COMPANY
Music Roll Department
437 FIFTH AVENUE
NEW YORK
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