Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
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Age without enterprise does not always count for
much, but age with enterprise means that an old established
institution has the strength and aggressiveness of up-to-
date organization of our times, plus all of the cumulative
value which comes through having satisfactorily served
generations of Americans.
Such is the position of the Chickering Piano—a piano
which for ninety years has exercised a potent influence in
the homes of musical Americans.
The Chickering Piano of today is the logical development of an acoustical
marvel demonstrated by Jonas Chickering in 1823.
That first Chickering creation won the instantaneous admiration of
musicians of those early days, and as the Chickering business developed,
that progressive spirit grew with it and it permeated every department of
the Chickering business, so that the successors of the founder inherited
the same policy that there should be no halting on the vantage ground of
victories won, but that there should be continual progress made wherever
possible.
As generations have come and gone, their work has been vitalized with
that central force—that progress must be made—that the Chickering
Piano of to-day must stand in precisely the same position with the present
day music lovers that its predecessors did away back in the early days of
the last century, and that thought—that centralized idea—is illustrated in
the splendid Chickering instruments of to-day.
(Eljirkmtuj
(Div. American Piano Co.)
Boston, Mass.