Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The perfection of anything is determined largely by
the co-operation of all its parts towards the attainment of
its end. Hence, artistic pianos are created by a unity of
thought and action extending through all the creative
departments of the factory.
It has been that desire—that concentrated effort on
the part of Chickering workmen through a harmonious
combination which has made the Chickering the aristo-
crat of pianos.
The Chickering of Today is the result of almost a century of con-
centrated effort in the development of tonal purity.
Just think what this means—the undeviating effort of generations of
scientists and acousticians, devoted to the betterment of one particular
end—tone!
Is it any wonder when we consider that point that the Chickering
piano has been the favorite in the homes of cultured Americans ? The
Chickering tone has appealed in an irresistible way to the music lovers of
the past just the same as the Chickering of our times wins, through its
magic sweetness, the endorsement of those best qualified to judge of tone
purity.
Today, as in days agone, the ownership of a Chickering piano is
indicative of social distinction.
In thousands of America's best homes the Chickering is found
as a drawing power, around which the family circle gathers.
(Div. American Piamo Co.)
Boston, Mass.