Music Trade Review
Issue: 1914 Vol. 58 N. 17 - Page 10
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10
THE
MUSIC TRADE REVIEW
THE PUBLIC AND THE PLAYER.
(Continued from page 9.)
ought first to consider this phase of the subject.
To educate the public we must begin by educating
ourselves. That is to say, we must begin by gitting
our own mental bearings adjusted. We must learn
Tell that to your prospective customer, point out the slot where the nickels
for ourselves what the player really is and what it
roll in and help to swell his bank account. Then operate it for him. Let
really will do. It is safe to say that a majority
him hear the sweet, satisfying, unmechanical tones. Show him the Endless
of the men who manufacture player-pianos neither
roll of 15 selections. He will then see the logic and common sense of owning a
know nor care about how musically their own in-
struments can be "played" in the musicians' sense
of that term. Hence they have no proper respect
for their own goods. Respect to be sincere can
only be founded on knowledge.
(Pays for Itself—Plays by Itself)
If then we ask ourselves what we unitedly can
do to put on a right basis of respect public opin-
Absolutely the only electric piano having an Endless Roll Containing 15
ion of the player, we must answer that we must
Choice Selections.
begin by ourselves obtaining right opinions. Let
us educate the public. But let us begin by edu-
No Intermission between the end and beginning of roll as is usual with re-wind
cating ourselves.
instruments. This is a very essential point where the instrument is to be
If now it be asked once more what is meant by
used
for Continuous Performance. Saves time. Never stops taking in the
all this talk about education we must answer that
money.
we must begin by learning how to play our own
players, how to adapt them to the real require-
There's a great, big, profit-making proposition waiting for you to write and
ments of music and how to teach others to enjoy
ask for it. Don't delay until to-morrow. Write to-day.
them. There are plenty of men in the trade who
know all this. They only need to have the op-
portunity to apply their knowledge.
Factory: Binghamton, N. Y.
And, after all, this really means nothing more
or less than a change in our mental attitude. We
Chicago Salesroom: 339 S. Wabash Ave.
Boston Office: 302-310 Walker Building
must stop fooling and begin to take the player
M. J. Kennedy, Mgr.
120 Boylston St.
seriously. Ultimately that is all there is to it.
M. J. Lockwood, Mgr.
But it is beginning to be seen that this is also
everything.
all but human) is a step far in advance, and es- ready to appreciate such a wonderful instrument
tablishes the superiority of the Manualo with still as the Duo-Art Pianola.
NEW AUTOMATIC TRACKER
greater fo.rce."
One of the recent advertisements featuring the
Duo-Art Pianola occupied nearly a full page in
For the Manualo Player-Piano Made by the
FEATURING THEJHJO=ART PIANOLA. the Elmira leading newspapers and was arranged
Baldwin Co. Is Covered by Exclusive Patents
in an impressive and striking manner in keeping
—Its Important Features Here Set Forth.
D. S. Andrus & Co.'s Very Effective Publicity
with the prestige of the Aeolian Co. and the Piano-
in the Elmira, N. Y., Papers—The Duo-Art
The Baldwin Piano. Co., Cincinnati, O., an-
la. The Stein way Duo-Art Pianola at $1,500 was
Pianola Interests Many.
nounced this week a new automatic tracker for the
the instrument featured in this advertising, and as
(Special to The Review.)
Manualo, its popular player-piano, which will be
a result of this publicity D. S. Andrus & Co. have
ELMIRA, N. Y., April 21.—D. S. Andrus & Co., interested a number of live prospects for the Duo-
used exclusively in the Manualo in the future.
This tracking device, which is covered by exclu- 30S East Water street, the prominent piano dealers, Art Pianola.
sive patents owned by the Baldwin Piano Co., is who represent the Aeolian products in this terri-
closely connected with the hand roll regulator in tory, have been using some excellent publicity in
BEING NEIGHBORLY.
the Manualo by an optional switch which gives to the daily newspapers to. feature the Duo-Art
Pianola, the newest achievement of the Aeolian
the player-pianist the option of using either the
Agent.—I came to deliver your book on "How
hand roll regulator or the automatic roll regulator, Co. This company's emphatic success with the
to Play the Piano."
as may be best suited to the requirements of the popular and high-grade Pianola line is due in a
Lady.—But I didn't order any.
considerable measure to its consistent publicity and
music sheet in use.
Agent.—Haven't you a next-door neighbor
commendable
merchandising
methods.
These
pro-
The Baldwin Co. has prepared a very interesting
named
Brown?
gressive
methods,
coupled
with
the
splendid
quality
four-page folder on this automatic tracker, a part
Lady.—Why,
yes. Is it for her?
of
the
Aeolian's
products,
have
resulted
in
D.
S.
of which reads as follows:
Agent.—No, she ordered it for you.
"It is the office of the automatic tracking device Andrus & Co. developing a clientele that is always
to hold the music sheet in central position on the
tracker bar. Whenever the music sheet shows a
tendency to move off to one side or the other, and
as soo.n as the edge touches one or the other of
the regulating fingers the action of the finger
is the very liberal "Ap-
instantaneously corrects this tendency and returns
proval" offer that we are
the music sheet to central position.
"In this manner the automatic tracker assures
making to responsible
the absolute correct tracking of any perfect music
dealers all over the
sheet, and at the same time takes care of any ex-
pansion or contraction of the perfect music shee^
United States. If we
due to atmospheric conditions, such as dampness
were not Absolutely
or dryness.
S u r e that the "Coinola"
"If, however, the music sheet is not altogether
perfect, for instance, not truly centered, or if there
is "troubleproof" and
are ragged edges, but still in playable condition,
capable of "making
then the player-pianist is able to correct the par-
ticular deficiency of music by simply raising the
good" in every way we
switch and regulating the sheet by hand.
should not do this.
"The great value of such an arrangement is at
Style A in beautiful White Oak,
once manifest to any player-pianist. This value is
Mission, or Golden Oak, possesses
a new and original scale of seven
further enhanced by the fact that the Manualo
and one-third octaves of an excel-
automatic tracking device is very simple and very
lent tone quality.
Inside ve-
neered with Birdseye Maple,
strong. Notwithstanding the necessarily sensitive
nickelplated action frame. All
and delicate adjustment there is but remote chance
hardware of the best grade and
best ivory keys and ebony sharps
for any part to get out of order. Any player piano
used. lias an improved mandolin
attachment and the famous "Coin-
having an automatic tracker only is at once totally
ola" steel orchestra bell attach-
disabled should the tracker fail to operate. In the
ment.
Manualo, however, the player-pianist has, in such
Send for "Approval" Offer
and Catalog-
STYLE "A." TROUBLE-PROOF "COINOLA."
a case, instantaneous relief through the hand
regulator.
1911 CLYBOURN
"The optional switch hand and automatic roll
AVENUE
regulator of the Manualo (the player-piano that is
Here, Sir, is the Musical Money Maker
LINK COIN-OPERATED PIANO
LINK F»IAIVO COMPANY
AIM O F F E R
OPERATORS PIANO COMPANY
That Cannot
Be Equalled
CHICAGO
10
THE
MUSIC TRADE REVIEW
THE PUBLIC AND THE PLAYER.
(Continued from page 9.)
ought first to consider this phase of the subject.
To educate the public we must begin by educating
ourselves. That is to say, we must begin by gitting
our own mental bearings adjusted. We must learn
Tell that to your prospective customer, point out the slot where the nickels
for ourselves what the player really is and what it
roll in and help to swell his bank account. Then operate it for him. Let
really will do. It is safe to say that a majority
him hear the sweet, satisfying, unmechanical tones. Show him the Endless
of the men who manufacture player-pianos neither
roll of 15 selections. He will then see the logic and common sense of owning a
know nor care about how musically their own in-
struments can be "played" in the musicians' sense
of that term. Hence they have no proper respect
for their own goods. Respect to be sincere can
only be founded on knowledge.
(Pays for Itself—Plays by Itself)
If then we ask ourselves what we unitedly can
do to put on a right basis of respect public opin-
Absolutely the only electric piano having an Endless Roll Containing 15
ion of the player, we must answer that we must
Choice Selections.
begin by ourselves obtaining right opinions. Let
us educate the public. But let us begin by edu-
No Intermission between the end and beginning of roll as is usual with re-wind
cating ourselves.
instruments. This is a very essential point where the instrument is to be
If now it be asked once more what is meant by
used
for Continuous Performance. Saves time. Never stops taking in the
all this talk about education we must answer that
money.
we must begin by learning how to play our own
players, how to adapt them to the real require-
There's a great, big, profit-making proposition waiting for you to write and
ments of music and how to teach others to enjoy
ask for it. Don't delay until to-morrow. Write to-day.
them. There are plenty of men in the trade who
know all this. They only need to have the op-
portunity to apply their knowledge.
Factory: Binghamton, N. Y.
And, after all, this really means nothing more
or less than a change in our mental attitude. We
Chicago Salesroom: 339 S. Wabash Ave.
Boston Office: 302-310 Walker Building
must stop fooling and begin to take the player
M. J. Kennedy, Mgr.
120 Boylston St.
seriously. Ultimately that is all there is to it.
M. J. Lockwood, Mgr.
But it is beginning to be seen that this is also
everything.
all but human) is a step far in advance, and es- ready to appreciate such a wonderful instrument
tablishes the superiority of the Manualo with still as the Duo-Art Pianola.
NEW AUTOMATIC TRACKER
greater fo.rce."
One of the recent advertisements featuring the
Duo-Art Pianola occupied nearly a full page in
For the Manualo Player-Piano Made by the
FEATURING THEJHJO=ART PIANOLA. the Elmira leading newspapers and was arranged
Baldwin Co. Is Covered by Exclusive Patents
in an impressive and striking manner in keeping
—Its Important Features Here Set Forth.
D. S. Andrus & Co.'s Very Effective Publicity
with the prestige of the Aeolian Co. and the Piano-
in the Elmira, N. Y., Papers—The Duo-Art
The Baldwin Piano. Co., Cincinnati, O., an-
la. The Stein way Duo-Art Pianola at $1,500 was
Pianola Interests Many.
nounced this week a new automatic tracker for the
the instrument featured in this advertising, and as
(Special to The Review.)
Manualo, its popular player-piano, which will be
a result of this publicity D. S. Andrus & Co. have
ELMIRA, N. Y., April 21.—D. S. Andrus & Co., interested a number of live prospects for the Duo-
used exclusively in the Manualo in the future.
This tracking device, which is covered by exclu- 30S East Water street, the prominent piano dealers, Art Pianola.
sive patents owned by the Baldwin Piano Co., is who represent the Aeolian products in this terri-
closely connected with the hand roll regulator in tory, have been using some excellent publicity in
BEING NEIGHBORLY.
the Manualo by an optional switch which gives to the daily newspapers to. feature the Duo-Art
Pianola, the newest achievement of the Aeolian
the player-pianist the option of using either the
Agent.—I came to deliver your book on "How
hand roll regulator or the automatic roll regulator, Co. This company's emphatic success with the
to Play the Piano."
as may be best suited to the requirements of the popular and high-grade Pianola line is due in a
Lady.—But I didn't order any.
considerable measure to its consistent publicity and
music sheet in use.
Agent.—Haven't you a next-door neighbor
commendable
merchandising
methods.
These
pro-
The Baldwin Co. has prepared a very interesting
named
Brown?
gressive
methods,
coupled
with
the
splendid
quality
four-page folder on this automatic tracker, a part
Lady.—Why,
yes. Is it for her?
of
the
Aeolian's
products,
have
resulted
in
D.
S.
of which reads as follows:
Agent.—No, she ordered it for you.
"It is the office of the automatic tracking device Andrus & Co. developing a clientele that is always
to hold the music sheet in central position on the
tracker bar. Whenever the music sheet shows a
tendency to move off to one side or the other, and
as soo.n as the edge touches one or the other of
the regulating fingers the action of the finger
is the very liberal "Ap-
instantaneously corrects this tendency and returns
proval" offer that we are
the music sheet to central position.
"In this manner the automatic tracker assures
making to responsible
the absolute correct tracking of any perfect music
dealers all over the
sheet, and at the same time takes care of any ex-
pansion or contraction of the perfect music shee^
United States. If we
due to atmospheric conditions, such as dampness
were not Absolutely
or dryness.
S u r e that the "Coinola"
"If, however, the music sheet is not altogether
perfect, for instance, not truly centered, or if there
is "troubleproof" and
are ragged edges, but still in playable condition,
capable of "making
then the player-pianist is able to correct the par-
ticular deficiency of music by simply raising the
good" in every way we
switch and regulating the sheet by hand.
should not do this.
"The great value of such an arrangement is at
Style A in beautiful White Oak,
once manifest to any player-pianist. This value is
Mission, or Golden Oak, possesses
a new and original scale of seven
further enhanced by the fact that the Manualo
and one-third octaves of an excel-
automatic tracking device is very simple and very
lent tone quality.
Inside ve-
neered with Birdseye Maple,
strong. Notwithstanding the necessarily sensitive
nickelplated action frame. All
and delicate adjustment there is but remote chance
hardware of the best grade and
best ivory keys and ebony sharps
for any part to get out of order. Any player piano
used. lias an improved mandolin
attachment and the famous "Coin-
having an automatic tracker only is at once totally
ola" steel orchestra bell attach-
disabled should the tracker fail to operate. In the
ment.
Manualo, however, the player-pianist has, in such
Send for "Approval" Offer
and Catalog-
STYLE "A." TROUBLE-PROOF "COINOLA."
a case, instantaneous relief through the hand
regulator.
1911 CLYBOURN
"The optional switch hand and automatic roll
AVENUE
regulator of the Manualo (the player-piano that is
Here, Sir, is the Musical Money Maker
LINK COIN-OPERATED PIANO
LINK F»IAIVO COMPANY
AIM O F F E R
OPERATORS PIANO COMPANY
That Cannot
Be Equalled
CHICAGO
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