Music Trade Review

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THE MUSIC TRADE REVIEW
NEW YORK ORDINANCE AGAINST FAKE ADVERTISING.
Full Text of the Measure Recently Passed by Board of Aldermen—Wide in Its Scope and Pro-
vides Proper Penalties for Violation of Its Various Provisions.
Following the receipt of several inquiries from
the trade regarding the recent ordinance passed
by the aldermen of New York City against
fraudulent advertising, we herewith reproduce the
text of the ordinance in full.
The ordinance, as passed by the board, is as
follows: " Any person, firm, corporation, or as-
sociation who, with intent to sell or in any wise
dispose of merchandise, securities, service, or any
thing offered, directly or indirectly, by such per-
son, firm, corporation or association to the public
for sale or distribution, or with intent to increase
the consumption thereof, or induce the public in
any manner to enter into any obligation relating
thereto, or to acquire the title thereto, or any in-
terest therein, makes, publishes, disseminates, cir-
culates, or places before the public, or causes
directly or indirectly to be made, published, dis-
seminated, circulated, or placed before the public
in this city in any newspaper or other publication
sold or offered for sale upon any public street,
sidewalk, or other public place, or on any sign
upon any street, sidewalk or public ground, or in
any handbill or advertisement posted upon any
street, sidewalk or public ground, or on any
placard, advertisement, or handbill exhibited or
carried in any street or public ground, or upon
any sidewalk, or on any banner or sign flying
across the street or from any house an advertise-
ment of any sort regarding merchandise, securi-
ties, service, or anything so offered to the public
which advertisement contains assertion, repre-
sentation or statement which is untrue, deceptive
or misleading, shall be fined not less than twenty-
five ($25) dollars nor more than two hundred and
fifty ($250) dollars, or by imprisonment not to
exceed six months or by both such fine and im-
prisonment."
who is a man of few words and conservative
views.
Some Interesting Sales of Steinway Grand-
R. W. Bonyea Co. placed a Hallet & Davis piano
Pianolas Reported as Result of Live Public-
in the Notre Dame convent school in St. Paul.
ity—Farmers Worried by Late Spring and
The mother house in Mankato has fourteen instru-
Trade Suffers—C. L. Wa!do Home from
ments of this make and the St. Paul school is ex-
California—W. J. Dyer & Bro.'s Good Report.
pected to increase its supply.
W. P. Gannon, of the Autopiano Co., gave a
(Special to The Review.)
highly interesting talk on "Salesmanship" before
ST. PAUL and MINNEAPOLIS, MINN., April 13.—
the "Progressive Club"' of the Foster & Waldo
A Steinway campaign of more than ordinary
magnitude is on in the Twin Cities, particularly in employes. His talk was found to be extremely
Minneapolis, where newspaper publicity is con- instructive as well as entertaining.
As a magnet to attract a crowd the Linquist
spicuous. Much success is reported. Edward C.
Gale, Minneapolis, has placed an order for a Stein- ladies' orchestra proved an immense success Sat-
way grand Pianola, in a special art case, which will urday evening. That the crowds will produce
cost $4,500. A coal merchant in St. Paul, name some sales there can be no question, and the con-
certs will be a regular weekly feature after this.
withheld, ordered two Steinway grand Pianolas, at
Among the distinguised travelers in the Tw.n
a cost of $3,000 for the two. A Stylve V upright
sent to the Metropolitan Music Co. for exhibition Cities recently were Major W. S. Rich, of the
purposes remained in the store three days and was clan of McPhail; James Weible, of Wessell,
Nickel & Gross, and Frank Jordan, vice-president
sold for "spot" cash. It has all the features that
of the Smith, Barnes & Strohber Co. Mr. Jordan
tend to make it a favorite, and the buyers in both
cities hope that they may be able to obtain a goodly was accompanied by Mrs. Jordan.
Frank Raudenbush, of St. Paul, was compelled
supply of the new style.
to submit to an dperation for appendicitis last
Backward weather is making backward business in
Minnesota, and the Twin City merchants, including Wednesday, but the operation left no serious
the piano traders, are disposed to grumble because aftermath and he is on the road recovery, much to
the gratification of his friends.
of the unseasonable slackness. In all channels of
In checking over the March reports for 1913
trade there should be more activity, but when the
farmers can't get any seed into the ground because and 1912, W. J. Dyer found that the gross returns
it is frozen and what little already is planted will for W. J. Dyer & Bro. were $10,000 greater this
not sprout for the same reason many things come year than last even though the head of the house
was in Atlantic City all the month.
to a standstill. The consolation is that the cold
weather can't last long. A little quickening has
INCORPORATEDJN DUBUQUE, 1A.
been noted by most of the retailer:, but the num-
ber of sales are not as many as the dealers think
(Special to 'I lie Review.)
they should be.
DUBUQUE, IA., April 13.—The Renier Music
C. L. Waldo, of Foster & Waldo, who has spent
House, this city, has been incorporated with capital
the past three months in California, is back, and
stock of $100,000, of which $30,000 shall be pre-
the report he read was an eye-opener. He awaited
ferred and $70,000 common. The incorporators
with much glee the arrival of Robert O. Foster to are P. J. Renier, M. E. Renier, A. II. Renier, I. C.
see his start of surprise when he perused the
Renier and A. M. Renier.
March report. "The boys have done splendidly.
Very fine work indeed," remarked Mr. Waldo,
Victrola IV, $15
Oak
Other Styles $25 to $200
STEINWAY CAMPAIGN IN TWIN CITIES
NEW CONCERN INJ1ARTFORD, CONN.
M. SCHULZ CO.
STANDS FOR THE BEST
Pianos of
Established Repute
Player-Pianos Exclusive in Design
Unequalled in Efficiency—RIGHT
We have a fine proposition
for GOOD dealers
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
We hare a Southern Branch »t Atlanta, Ga.
(Special to The Review.)
HARTFORD, CONN., April 13.—The Cushman shop,
in this city, which was recently incorporated, has
filed its certificate of organization in the Secretary
of State's office, announcing that it will begin busi-
ness with $25,000, all in property other than cash.
These are the officers :
President, Arthur E. Cushman; vice-president,
Richard Cushman; treasurer, Eugene L. Cushman ;
secretary, John P. Mulcahey.
OPENS BRANCH STORE.
H. C. Sommers & Co., the old established piano
and music house in Jackson, 0., has opened a
branch store on East Fourth street, Washington,
O., with Carl Sommers, the well-known piano man
and composer, in charge.
B. F. Landis has closed his music store, which
he has conducted for some time past in the Kreps
building, Waynesboro, Pa.
Victor means success.
It radiates success—
the biggest kind of suc-
cess, and all the profit
and p r e s t i g e which
naturally come with it.
To be associated with
the Victor business is
to be a s u c c e s s ^ a s
every Victor dealer can
testify.
Victor Talking Machine Co.,
Camden, N. J.
U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Machines with Victor Records
and Victor Needles—the combination. There is no
other way to get the unequaled Victor tone.