Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
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In pianodom there is aristocracy of course, and in the
ranks of the piano elect the Chickering piano is conceded
to be the aristocrat of aristocrats. It dates its lineage back
to 1821, and since that time its musical charm has con-
tributed to the home pleasures of many thousands of
Americans of culture and fine discrimination.
The Chickering piano from its inception has appealed to cultured
tastes, and it may be said of the Chickering that its ownership is a
sure indication of the social position of its owner. In other words, the
Chickering for decades has found its abiding place in the homes of people
of wealth and culture, who displayed their appreciation of the artistic by
the purchase of a Chickering piano.
To-day in thousands of American homes the Chickering is a magnetic
power around which centre family and social gatherings.
There is in this Chickering history a tremendous power—a force
which is difficult to estimate—that can be utilized, if properly appreciated,
by Chickering representatives in all sections of America.
This power is greater to-day than ever before, because the Chickering
of to-day represents the high-water mark of musical excellence in the
entire history, of nearly a century, of the House of Chickering.
This condition is not remarkable when we consider that investigation, research and
experiment have been a part of the Chickering heritage, and there has been no halting on
the vantage ground of victories won, but there has been a manifest desire to press
forward to still higher accomplishments so that the ever advancing musical taste of
America's best might be admirably satisfied by progressive Chickering development.
(ZKT. American Piaao Co.)
Boston, Mass.