Music Trade Review
Issue: 1914 Vol. 58 N. 12 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
xrkeri
of to day c
Speaking of tradition—or better, piano tradition—the
best judges of piano excellence agree that the Chickering
piano of to-day gives added lustre to the Chickering
tradition of nearly a century of piano making.
And what is the Chickering tradition?
To make the most perfect musical instruments whose surpassing power and
delicacy—whose workmanship and acoustic powers shall be the most per-
fect expression of musical performance. That is the Chickering tradition,
a tradition which has had a notable share in the development of musical
intelligence in the United States.
The Chickering tradition !
Every Chickering dealer profits by it. Do you ever stop to think that
the ownership of a Chickering piano establishes the taste and culture of
its possessor?
A practical illustration of Chickering tradition—of excellence, if you will:
Near the close of last year, one of the Chickering representatives in the
South reported the sale of a Chickering piano which was originally sold
in February, 1846, and after sixty-seven years of service was still salable
as a piano—prized and valued by its former owner.
Think of it! Sixty-seven years of service and yet usable!
That illustration proves that the Chickering of 1846 was built in a time-defying
manner, and it proves that the old purchasers of Chickering pianos had been enraptured
with their instruments for decades, during which time the Chickering had been part
of their daily musical lives. It proves its endurance and its satisfying powers.
Examine the Chickering of to-day—test its musical qualities—come under its magic
spell! Can there be found anywhere a better creation for musical expression ?
Let these facts sink into your mind and they will form an argument which is unan-
swerable from every viewpoint in favor of the Chickering of to-day as a business creating
power for the men representing it throughout America.
Sc
(DIT. American PUno Co.)
Boston, Mass.
8
THE MUSIC TRADE REVIEW
xrkeri
of to day c
Speaking of tradition—or better, piano tradition—the
best judges of piano excellence agree that the Chickering
piano of to-day gives added lustre to the Chickering
tradition of nearly a century of piano making.
And what is the Chickering tradition?
To make the most perfect musical instruments whose surpassing power and
delicacy—whose workmanship and acoustic powers shall be the most per-
fect expression of musical performance. That is the Chickering tradition,
a tradition which has had a notable share in the development of musical
intelligence in the United States.
The Chickering tradition !
Every Chickering dealer profits by it. Do you ever stop to think that
the ownership of a Chickering piano establishes the taste and culture of
its possessor?
A practical illustration of Chickering tradition—of excellence, if you will:
Near the close of last year, one of the Chickering representatives in the
South reported the sale of a Chickering piano which was originally sold
in February, 1846, and after sixty-seven years of service was still salable
as a piano—prized and valued by its former owner.
Think of it! Sixty-seven years of service and yet usable!
That illustration proves that the Chickering of 1846 was built in a time-defying
manner, and it proves that the old purchasers of Chickering pianos had been enraptured
with their instruments for decades, during which time the Chickering had been part
of their daily musical lives. It proves its endurance and its satisfying powers.
Examine the Chickering of to-day—test its musical qualities—come under its magic
spell! Can there be found anywhere a better creation for musical expression ?
Let these facts sink into your mind and they will form an argument which is unan-
swerable from every viewpoint in favor of the Chickering of to-day as a business creating
power for the men representing it throughout America.
Sc
(DIT. American PUno Co.)
Boston, Mass.
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