Music Trade Review
Issue: 1913 Vol. 57 N. 6 - Page 11
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THE MUSIC TRADE REVIEW
LARGER QUARTERS FOR E. 0. SCHMIDT
Leases Adjoining Building, Which Will Be
Given Up Largely to Kranich & Bach Grands
— W i l l Erect Additional Player Parlors.
11
PEASE IN ADVERTISING CONTEST
Forms One of Roster of Notable Advertisers
Selected by The American for Consideration
of Readers—Compliment to Pease Piano Co.
The advertising of the Pease Piano Co. in the
local daily newspapers has often been the subject
MILWAUKEE, WIS., August 5.—The Kranich &
of commendation from disinterested advertisers in
Bach and Seybold lines, carried in this city by
other lines of mercantile endeavor, in addition
Emil O. Schmidt, 310 Grand avenue, will be fea- to members of the piano industry. The company is
tured even more thoroughly than in the past, as a firm believer in ihe power and profits to be de-
the result of Mr. Schmidt's action in securing ad- rived from consistent and forceful publicity, with
ditional quarters. He has leased adjoining quar- particular emphasis on the word "consistent." Re-
ters, 25 x 100 feet in dimensions, which will be gardless of the season of the year, the advertising
given up mainly to Kranich & Bach grands and of the Pease Piano Co. can be found in the daily
players. Mr. Schmidt wishes to pay particular at- newspapers, and moreover, this advertising is al-
tention to the player phase of the business from ways high class, timely and interesting. George A.
now on and has needed more room for additional Scofield, manager of the Pease retail-warerooms,
player parlors. Some fine sales in Kranich & Bach 128. West Forty-second street, New York, has been
and Seybold and Berry-Wood players are re- writing all the company's advertising for many
ported.
years, and is responsible to a considerable extent
Mr. Schmidt has made several important ad- for the pronounced success of the Pease advertis-
ditions to his sales staff and is preparing for a h'g ing campaign.
fall trade. Mr. Schmidt is confident that piano
As substantial evidence of the popularity and
dealers will meet with an unusually fine business impressiveness of the Pease newspaper advertising,
this fall, judging from the excellent crop outlock the Sunday American this week selected a PeasL'
and the improvement in business conditions.
trade-mark and one of the company's general ad-
vertising displays as one of the puzzle advertise-
HIGH GRADE PIANOS IN DEMAND.
ments in a contest this newspaper is promulgating.
This contest features the advertising of about a
Herrick Piano Co. Sells Many Chickering and
dozen national advertisers such as Gillette, Water-
Vose Grands to Prominent Personages and
man and Pompeiian, but all names and addresses
Institutions—H. O. Ingelman Makes Record.
are omitted from the advertisements, the illustra-
tions merely giving an outline of each company's
(Special to The Review.)
advertising
appeal, or the usual cut used in its
GRAND RAPIDS, MICH., August 4.—The Herrick
daily advertising. The contests consists in cor-
Piano Co., of Grand Rapids, Mich., is doing an
rectly determining the names and addresses of the
excellent business with the Chickering and Vose
advertisers and giving brief descriptions of the
pianos. H. O. Ingelman, of the 'firm, recently
articles' merits. Thirty prizes of $5 each are of-
placed a Chickering grand in the High School
auditorium, and expects to place a number of other fered for the best answers.
The famous Pease trade-mark of the lyre with
instruments in the public schools of this city. He
also sold a Chickering Grand to the Automobile the large initial "P" and player-pianos is featured
Club, which has just taken possession of its new as the Pease advertisement, which, incidentally, is
building, and a Chickering grand to Walter Hart- the only piano concern introduced. Underneath the
ley, organist of St. Mark's Church, and a leading trade-mark appears the following type to give a
musician. Mr. Ingelman also disposed of a beauti- clue to the reader in this contest, which is good
ful Vose grand to Ferdinand Warner, a musician publicity for all concerned :
"To guess the right name of this player-piano,
of national fame, who has .accompanied Mme
Schuman-lleink and other eminent artists who first think of one of the old established New York
have appeared in Grand Rapids in recent years. firms—ours was established in 1844 and our main
He has been organist for the Schubert Club four- office for over twenty years has been in the center
teen years, and his selection of a Vose grand is of New York near the 'Great White Way.'
"And then our player is the most 1 natural of all
certainly a compliment to this instrument.
player-pianos; a mere pressure of the foot brings
out the expression; and then our music roll library
is free. Write to our New York, Brooklyn or
Newark store for booklet of our player-pianos."
(Special to The Review.)
BIG TIME FORJ^ADEREWSKI.
Famous
Style "O"
Quality Counts
In only a few years the CABLE-
NELSON line has come to the
front on the strength of c[uality—•
high quality and a fair price.
It's a line that hundreds of suc-
cessful piano merchants have made
the mainstay of their business.
You will bless the day when you
do the same.
CABLE-NELSON PIANO CO.
CHICAGO
Musicians Play a Burlesque
Birthday Party.
at His
Details were received in this city this week of
the unique birthday party tendered to Paderewski
last Thursday by the other members of the musi-
cal colony on the shores of Lake Geneva, Switzer-
land. The idea was conceived by ihe American
pianist, Schelling, who organized his brother ar-
tists and descended upon the villa occupied by
Paderewski and gave a burlesque concert.
The big hit of the evening was a "Cubist
Symphony" under the joint conductorship of Felix
Weingartner, former conductor of the Vienna
Royal Orchestra, and Leopold Stokowski, leader
of the Philadelphia Orchestra. Mme. Sembrich,
Alma Gliick, late of the Metropolitan Opera House,
and Dalmores, the tenor, were the soloists. Later
the six famous pianists—Paderewski, Schelling,
Olga Samaroff, Josef Hofmanji, Rudolf Ganz and
Stokowski—gave a twelve-hand rendition at the
same piano of a ragtime version of the "Blue
Danube Waltz," which was prepared by Ernest
Schelling. Musical purists should take notice.
The Starr Piano Co.'s establishment in Toledo,
O., reports an excellent volume of business for this
season of the year. Manager Cowden closed an
excellent business last week in pianos and player-
pianos, and is quite optimistic regarding prospects.
Victor -Victrola
A musical and com-
mercial triumph
combined
The Victor-Victrola
is not only universally
recognized as the great-
est musical instrument
in the world, but as the
greatest commercial suc-
cess in the musical in-
strument industry.
In attaining the com-
manding position it oc-
cupies today, the Victor-
Victrola has uplifted
with it the entire music
trade to a new plane of
dignity and brought to
it a new era of prosper-
ity.
And when the Victor-
Vic trola has accom-
plished all this in a com-
paratively few years, it
is certain that still greater
things are in store for
every Victor dealer in
the years to come.
Victor Talking Machine Co ,
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Machines with Victor Records
and Victor Needles—the combination. There is no
other way to get tlie unequaled Victor tone.
THE MUSIC TRADE REVIEW
LARGER QUARTERS FOR E. 0. SCHMIDT
Leases Adjoining Building, Which Will Be
Given Up Largely to Kranich & Bach Grands
— W i l l Erect Additional Player Parlors.
11
PEASE IN ADVERTISING CONTEST
Forms One of Roster of Notable Advertisers
Selected by The American for Consideration
of Readers—Compliment to Pease Piano Co.
The advertising of the Pease Piano Co. in the
local daily newspapers has often been the subject
MILWAUKEE, WIS., August 5.—The Kranich &
of commendation from disinterested advertisers in
Bach and Seybold lines, carried in this city by
other lines of mercantile endeavor, in addition
Emil O. Schmidt, 310 Grand avenue, will be fea- to members of the piano industry. The company is
tured even more thoroughly than in the past, as a firm believer in ihe power and profits to be de-
the result of Mr. Schmidt's action in securing ad- rived from consistent and forceful publicity, with
ditional quarters. He has leased adjoining quar- particular emphasis on the word "consistent." Re-
ters, 25 x 100 feet in dimensions, which will be gardless of the season of the year, the advertising
given up mainly to Kranich & Bach grands and of the Pease Piano Co. can be found in the daily
players. Mr. Schmidt wishes to pay particular at- newspapers, and moreover, this advertising is al-
tention to the player phase of the business from ways high class, timely and interesting. George A.
now on and has needed more room for additional Scofield, manager of the Pease retail-warerooms,
player parlors. Some fine sales in Kranich & Bach 128. West Forty-second street, New York, has been
and Seybold and Berry-Wood players are re- writing all the company's advertising for many
ported.
years, and is responsible to a considerable extent
Mr. Schmidt has made several important ad- for the pronounced success of the Pease advertis-
ditions to his sales staff and is preparing for a h'g ing campaign.
fall trade. Mr. Schmidt is confident that piano
As substantial evidence of the popularity and
dealers will meet with an unusually fine business impressiveness of the Pease newspaper advertising,
this fall, judging from the excellent crop outlock the Sunday American this week selected a PeasL'
and the improvement in business conditions.
trade-mark and one of the company's general ad-
vertising displays as one of the puzzle advertise-
HIGH GRADE PIANOS IN DEMAND.
ments in a contest this newspaper is promulgating.
This contest features the advertising of about a
Herrick Piano Co. Sells Many Chickering and
dozen national advertisers such as Gillette, Water-
Vose Grands to Prominent Personages and
man and Pompeiian, but all names and addresses
Institutions—H. O. Ingelman Makes Record.
are omitted from the advertisements, the illustra-
tions merely giving an outline of each company's
(Special to The Review.)
advertising
appeal, or the usual cut used in its
GRAND RAPIDS, MICH., August 4.—The Herrick
daily advertising. The contests consists in cor-
Piano Co., of Grand Rapids, Mich., is doing an
rectly determining the names and addresses of the
excellent business with the Chickering and Vose
advertisers and giving brief descriptions of the
pianos. H. O. Ingelman, of the 'firm, recently
articles' merits. Thirty prizes of $5 each are of-
placed a Chickering grand in the High School
auditorium, and expects to place a number of other fered for the best answers.
The famous Pease trade-mark of the lyre with
instruments in the public schools of this city. He
also sold a Chickering Grand to the Automobile the large initial "P" and player-pianos is featured
Club, which has just taken possession of its new as the Pease advertisement, which, incidentally, is
building, and a Chickering grand to Walter Hart- the only piano concern introduced. Underneath the
ley, organist of St. Mark's Church, and a leading trade-mark appears the following type to give a
musician. Mr. Ingelman also disposed of a beauti- clue to the reader in this contest, which is good
ful Vose grand to Ferdinand Warner, a musician publicity for all concerned :
"To guess the right name of this player-piano,
of national fame, who has .accompanied Mme
Schuman-lleink and other eminent artists who first think of one of the old established New York
have appeared in Grand Rapids in recent years. firms—ours was established in 1844 and our main
He has been organist for the Schubert Club four- office for over twenty years has been in the center
teen years, and his selection of a Vose grand is of New York near the 'Great White Way.'
"And then our player is the most 1 natural of all
certainly a compliment to this instrument.
player-pianos; a mere pressure of the foot brings
out the expression; and then our music roll library
is free. Write to our New York, Brooklyn or
Newark store for booklet of our player-pianos."
(Special to The Review.)
BIG TIME FORJ^ADEREWSKI.
Famous
Style "O"
Quality Counts
In only a few years the CABLE-
NELSON line has come to the
front on the strength of c[uality—•
high quality and a fair price.
It's a line that hundreds of suc-
cessful piano merchants have made
the mainstay of their business.
You will bless the day when you
do the same.
CABLE-NELSON PIANO CO.
CHICAGO
Musicians Play a Burlesque
Birthday Party.
at His
Details were received in this city this week of
the unique birthday party tendered to Paderewski
last Thursday by the other members of the musi-
cal colony on the shores of Lake Geneva, Switzer-
land. The idea was conceived by ihe American
pianist, Schelling, who organized his brother ar-
tists and descended upon the villa occupied by
Paderewski and gave a burlesque concert.
The big hit of the evening was a "Cubist
Symphony" under the joint conductorship of Felix
Weingartner, former conductor of the Vienna
Royal Orchestra, and Leopold Stokowski, leader
of the Philadelphia Orchestra. Mme. Sembrich,
Alma Gliick, late of the Metropolitan Opera House,
and Dalmores, the tenor, were the soloists. Later
the six famous pianists—Paderewski, Schelling,
Olga Samaroff, Josef Hofmanji, Rudolf Ganz and
Stokowski—gave a twelve-hand rendition at the
same piano of a ragtime version of the "Blue
Danube Waltz," which was prepared by Ernest
Schelling. Musical purists should take notice.
The Starr Piano Co.'s establishment in Toledo,
O., reports an excellent volume of business for this
season of the year. Manager Cowden closed an
excellent business last week in pianos and player-
pianos, and is quite optimistic regarding prospects.
Victor -Victrola
A musical and com-
mercial triumph
combined
The Victor-Victrola
is not only universally
recognized as the great-
est musical instrument
in the world, but as the
greatest commercial suc-
cess in the musical in-
strument industry.
In attaining the com-
manding position it oc-
cupies today, the Victor-
Victrola has uplifted
with it the entire music
trade to a new plane of
dignity and brought to
it a new era of prosper-
ity.
And when the Victor-
Vic trola has accom-
plished all this in a com-
paratively few years, it
is certain that still greater
things are in store for
every Victor dealer in
the years to come.
Victor Talking Machine Co ,
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal,
Canadian Distributors.
Always use Victor Machines with Victor Records
and Victor Needles—the combination. There is no
other way to get tlie unequaled Victor tone.
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