Music Trade Review
Issue: 1913 Vol. 57 N. 4 - Page 60
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60
THE MUSIC TRADE REVIEW
NEW IDEAS IN DEVELOPING TRADE
Gotten Out by E. W . Coburn & Son, of Water-
loo, Which Are Worth Consideration.
E. W. Coburn & Son, enterprising Edison deal-
ers of the hustling city of Waterloo, la., are always
endeavoring to try out some new ideas in order to
properly cultivate their clientele. These ideas
usually are possessed with originality and embody
something different in their methods, and it is
indeed gratifying to note that the firm's efforts to
date have been fraught with success.
One of the latest plans evolved by this ag-
gressive house was along the lines of an R. S. V. P.
affair and was worked in the following way: The
company selected twenty names from their mailing
list of people who had been good record buyers
but had dropped off lately. To each of these twenty
addresses was mailed a Blue Amberol record that
the company thought would particularly appeal to
each individual. Each was written a short letter
about one of the lastest Edison lists, which was
enclosed, and the company asked them to drop in
and pay for the record when they were downtown
or else return it.
Here is the result: Twelve kept the record which
was mailed them, and when they paid for it bought
twenty-six additional records—an average of over
two apiece. Five exchanged the record mailed
them and bought thirteen additional records—an
average of nearly three apiece. Two returned the
record and did not then buy any, but the company
expects they will do so later on. One has as yet
to be heard from. It cost just $2 to sell fifty-six
records and to interest nineteen Edison owners in
Blue Amberols!
NEW MODEIL^ICTROLA X.
Under date of July 12, the Victor Talking Ma-
chine Co. announced the new model Victrola X,
ac $75, as now ready for distribution to the trade
The preliminary announcement of this machine had
been made early in the spring, and the trade there-
'fore had had ample time to dispose of their stocks
of the old model of Victrola X. A circular en-
closed with the announcement gives in detail the
merits and selling arguments of the new model,
and judging from the cut and accompanying de-
scription the new X at $75 will prove to be one of
the best sellers in the extensive Victrola line.
The new machine, which is of the popular en-
closed cabinet type, comes in mahogany or oak,
with record racks. It has a nickel-plated exhibition
sound-box, Victor tapering tone arm and "goose-
neck" sound-box tube, brake, speed regulator and
indicator, extra heavy double spring spiral drive
motor that can be wound while playing, and all
parts are nickel plated. Victor dealers are also
authorized to fix a price of $60 on the former X
model.
BURGLARIZE TALKING MACHINE SHOP
Sunday burglary at the warerooms of I. Davega,
Jr., 125 West 125th street, New York, is becoming
a habit. Sunday last marked the fourth one within
a year. This time the thieves took some low-priced
cameras, fountain pens and sporting articles. They
overlooked the best cameras, so it is evident that
the work was done by correspondence school pu-
pils. Money wasn't thought of, perhaps because it
i.j a talking machine store; but a press of a key on
the cash register would disclose a drawer with
fifty iron men serenely exhibited. These burglars
fortunately spurned "de cush."
INCORPORATED.
The Wilson Avenue Talking Machine Parlors
have been incorporated at Chicago; capital, $2,500.
Incorporators: V. L. Cunnyngham, Andrew J.
Ryan, C. H. Cunnyngham.
CONGRESSMEN ENTERTAINED
COLUMBIA NEWS GLEANINGS.
During Their Labors This Hot Weather in
Washington by a Talking Machine Thought-
fully Provided by Representative Bartlett, of
Georgia—A Pleasing Innovation.
(Special to The Review.)
WASHINGTON, D. C, July 21.—Tunes of
Frank G. Robins, of
cently Opened New
Featuring Columbia
sentatives—Visitors
Well Under Way.
Havana, a Visitor—Re-
Building in That C i t y —
Line—Some New Repre-
This Week—Vacations
Frank G. Robins, president of Frank G. Robins
&
Co., Havana, Cuba, Columbia representatives,
latest tangoes, mixed with grand. opera, was the
and one of the most prominent commercial institu-
musical aid given to-day to summer marooned
tions in that city, was a visitor last week to the ex-
Congressmen. Representative Bartlett of Georgia
provided the new musical accompaniment to legis- ecutive offices of the Columbia Graphophone Co.
lative labors by installing a concert talking ma- Mr. Robins sailed for Cuba last Saturday, but in
chine in his office, its soothing sounds permeating the few days he was here spent considerable time
with Vice-President Burns, of the Columbia Co.,
the vast House office building.
discussing plans for the coming fall season and
giving a general resume of industrial conditions in
VICTOR PUBLICITY FOR AUGUST.
Cuba.
Advance proofs of the newspaper advertisements
Frank G. Robins & Co. only recently opened a
of the Victor Talking Machine Co. for the month
new building devoted exclusively to the products
of August show four unusually strong advertise- of the Columbia Graphophone Co., and its success
ments designed to attract summer trade for the to date has been pronounced and emphatic. Mr.
Victor dealer. These advertisements are entitled: Robins is enthusiastic over the rapidly growing
"Boating Has an Added Charm When There's a popularity of the Columbia products in Cuba, and
Victor on Board," "A Victrola Helps to Make a
stated that his company's first six months' business
Happy Home," "Listen to the Band on Your
this year was far in advance of the corresponding
Porch or Lawn—Anywhere, at Any Time, with a period of last year.
Victrola," and "On with the Dance! The Vic-
Other trade visitors to the Columbia Co.'s of-
trola Is Always Ready with the Music."
fices the past week included Westervelt Terhune,
In a letter accompanying these advertisements manager of the Atlanta, Ga., store of the company,
the Victor Co. calls the attention of its trade to the and R. R. Souders, manager of the Dallas, Tex.,
manifold opportunities that exist in the summer
store. Both of these gentlemen remained in the
time for closing a profitable business with Victor
East but" a few days, and reported splendid pros-
products.
pects in their respective territories.
George Ingalls, head of the repair department
DANCE RECORDS IN FAVOR.
of the Chicago headquarters of the Columbia Co.,
made his first visit to New York in fifteen years.
The New York Talking Machine Co., 81 Cham-
Mr. Ingalls was greatly impressed with the im-
bers street, New York, Victor distributor, is ex- mense size of the Woolworth Building, the pres-
periencing a marked demand for Victor dance rec- ent home of the company, and also expressed his
ords that shows no signs of abating. The com- pleasure with the attractive arrangement of the
pany's dealers are ordering these records in large executive offices of the Columbia Co.
numbers, and the wide variety of this type of music
Recent additions to the rapidly growing lists of
offered in the Victor catalog has enabled the dealer
Columbia representatives in near-by territory in-
to close a profitable business with his customers clude the Adirondack Art Store, Saranac Lake,
who are either away on vacations or reside in the N. Y., and I. Ignatow, 4403 Fourteenth avenue,
city or suburbs.
Brooklyn, N. Y. The former is one of the leading
A striking four-page folder just issued by the stores in its section of the State and expects to do
Victor Co. has been of material assistance to the an excellent business with Columbia products.
dealer in soliciting business for dance records. Both of these new accounts placed substantial ini-
This folder is entitled "Victor Dance Records," and tial orders for immediate delivery.
has a unique cover in colors portraying a dancing
The "Leader," the latest addition to the extensive
scene on a porch. The inside pages of this inter- line of Columbia machines, is creating a furore
esting folder are illustrated with the accepted posi- with Columbia dealers, and H. A. Yerkes, man-
tions for the popular tango, turkey-trot, one-step ager of the Columbia wholesale department, states
and Boston, accompanied by separate lists of rec- that its success to date has exceeded all expecta-
ords especially adaptable for their respective types tion. Orders are coming in from all parts of the
of dances. These lists have been found of real
country for this new product and the factory is
practical use to the dealer in soliciting summer finding it difficult to turn out this $75 machine fast
dance record business.
enough.
H. L. Willson, assistant general manager of the
THE POWER OF PUBLICITY.
company, returned to his desk Monday after a
week's vacation at Summit, N. Y.
A story is being told of a man who boasted of
P. M. Brown and Lester L. Leveridge, of the
his acquaintances. He had been Vincent Astor's
guest at a box party at the Metropolitan; he had Columbia Co.'s advertising department, returned
•dined with the King of Greece, and been on the Monday, tanned and refreshened after two weeks'
vacation and rest.
Emperor's yacht. Someone asked him if he had
William S. Scherman, of the Columbia advertis-
met Edison. He thought a moment and then said:
"No, I never met Mr. Edison, but once when I was ing department, left Friday for a fortnight's vaca-
yachting in the Mediterranean I think 1 met Mr. tion at some place which he keeps mysterious. Mr.
Scherman intimated that his rod and other fishing
Victor."
paraphernalia would be in constant use during his
"What is that tune your daughter is playing?" two weeks' respite from "cuts and copy."
"Which daughter?" asked Mrs. Cumrox. "If it
MUSIC HELPED DIGESTION.
is the older girl it's Liszt's Hungarian Rhapsody,
At the annual dinner of the credit men of
and if it's the youngest one it's exercise 27."—
Kansas City, Mo., held a short while since, three
Washington Star.
numbers in their musical program consisted of
If you are a salesman, tuner or traveler, and selections on the Victrola accompanied by a
desire a position, forward your wants in an ad- player-piano. The dinner was a pronounced suc-
vertisement to The Review in space not to ex- cess, and the J. W. Jenkins' Sons Music Co., which
furnished the musical end of the program, was
ceed four lines and it will be inserted free of
congratulated on the excellent results achieved.
charge and replies sent to you.
the
60
THE MUSIC TRADE REVIEW
NEW IDEAS IN DEVELOPING TRADE
Gotten Out by E. W . Coburn & Son, of Water-
loo, Which Are Worth Consideration.
E. W. Coburn & Son, enterprising Edison deal-
ers of the hustling city of Waterloo, la., are always
endeavoring to try out some new ideas in order to
properly cultivate their clientele. These ideas
usually are possessed with originality and embody
something different in their methods, and it is
indeed gratifying to note that the firm's efforts to
date have been fraught with success.
One of the latest plans evolved by this ag-
gressive house was along the lines of an R. S. V. P.
affair and was worked in the following way: The
company selected twenty names from their mailing
list of people who had been good record buyers
but had dropped off lately. To each of these twenty
addresses was mailed a Blue Amberol record that
the company thought would particularly appeal to
each individual. Each was written a short letter
about one of the lastest Edison lists, which was
enclosed, and the company asked them to drop in
and pay for the record when they were downtown
or else return it.
Here is the result: Twelve kept the record which
was mailed them, and when they paid for it bought
twenty-six additional records—an average of over
two apiece. Five exchanged the record mailed
them and bought thirteen additional records—an
average of nearly three apiece. Two returned the
record and did not then buy any, but the company
expects they will do so later on. One has as yet
to be heard from. It cost just $2 to sell fifty-six
records and to interest nineteen Edison owners in
Blue Amberols!
NEW MODEIL^ICTROLA X.
Under date of July 12, the Victor Talking Ma-
chine Co. announced the new model Victrola X,
ac $75, as now ready for distribution to the trade
The preliminary announcement of this machine had
been made early in the spring, and the trade there-
'fore had had ample time to dispose of their stocks
of the old model of Victrola X. A circular en-
closed with the announcement gives in detail the
merits and selling arguments of the new model,
and judging from the cut and accompanying de-
scription the new X at $75 will prove to be one of
the best sellers in the extensive Victrola line.
The new machine, which is of the popular en-
closed cabinet type, comes in mahogany or oak,
with record racks. It has a nickel-plated exhibition
sound-box, Victor tapering tone arm and "goose-
neck" sound-box tube, brake, speed regulator and
indicator, extra heavy double spring spiral drive
motor that can be wound while playing, and all
parts are nickel plated. Victor dealers are also
authorized to fix a price of $60 on the former X
model.
BURGLARIZE TALKING MACHINE SHOP
Sunday burglary at the warerooms of I. Davega,
Jr., 125 West 125th street, New York, is becoming
a habit. Sunday last marked the fourth one within
a year. This time the thieves took some low-priced
cameras, fountain pens and sporting articles. They
overlooked the best cameras, so it is evident that
the work was done by correspondence school pu-
pils. Money wasn't thought of, perhaps because it
i.j a talking machine store; but a press of a key on
the cash register would disclose a drawer with
fifty iron men serenely exhibited. These burglars
fortunately spurned "de cush."
INCORPORATED.
The Wilson Avenue Talking Machine Parlors
have been incorporated at Chicago; capital, $2,500.
Incorporators: V. L. Cunnyngham, Andrew J.
Ryan, C. H. Cunnyngham.
CONGRESSMEN ENTERTAINED
COLUMBIA NEWS GLEANINGS.
During Their Labors This Hot Weather in
Washington by a Talking Machine Thought-
fully Provided by Representative Bartlett, of
Georgia—A Pleasing Innovation.
(Special to The Review.)
WASHINGTON, D. C, July 21.—Tunes of
Frank G. Robins, of
cently Opened New
Featuring Columbia
sentatives—Visitors
Well Under Way.
Havana, a Visitor—Re-
Building in That C i t y —
Line—Some New Repre-
This Week—Vacations
Frank G. Robins, president of Frank G. Robins
&
Co., Havana, Cuba, Columbia representatives,
latest tangoes, mixed with grand. opera, was the
and one of the most prominent commercial institu-
musical aid given to-day to summer marooned
tions in that city, was a visitor last week to the ex-
Congressmen. Representative Bartlett of Georgia
provided the new musical accompaniment to legis- ecutive offices of the Columbia Graphophone Co.
lative labors by installing a concert talking ma- Mr. Robins sailed for Cuba last Saturday, but in
chine in his office, its soothing sounds permeating the few days he was here spent considerable time
with Vice-President Burns, of the Columbia Co.,
the vast House office building.
discussing plans for the coming fall season and
giving a general resume of industrial conditions in
VICTOR PUBLICITY FOR AUGUST.
Cuba.
Advance proofs of the newspaper advertisements
Frank G. Robins & Co. only recently opened a
of the Victor Talking Machine Co. for the month
new building devoted exclusively to the products
of August show four unusually strong advertise- of the Columbia Graphophone Co., and its success
ments designed to attract summer trade for the to date has been pronounced and emphatic. Mr.
Victor dealer. These advertisements are entitled: Robins is enthusiastic over the rapidly growing
"Boating Has an Added Charm When There's a popularity of the Columbia products in Cuba, and
Victor on Board," "A Victrola Helps to Make a
stated that his company's first six months' business
Happy Home," "Listen to the Band on Your
this year was far in advance of the corresponding
Porch or Lawn—Anywhere, at Any Time, with a period of last year.
Victrola," and "On with the Dance! The Vic-
Other trade visitors to the Columbia Co.'s of-
trola Is Always Ready with the Music."
fices the past week included Westervelt Terhune,
In a letter accompanying these advertisements manager of the Atlanta, Ga., store of the company,
the Victor Co. calls the attention of its trade to the and R. R. Souders, manager of the Dallas, Tex.,
manifold opportunities that exist in the summer
store. Both of these gentlemen remained in the
time for closing a profitable business with Victor
East but" a few days, and reported splendid pros-
products.
pects in their respective territories.
George Ingalls, head of the repair department
DANCE RECORDS IN FAVOR.
of the Chicago headquarters of the Columbia Co.,
made his first visit to New York in fifteen years.
The New York Talking Machine Co., 81 Cham-
Mr. Ingalls was greatly impressed with the im-
bers street, New York, Victor distributor, is ex- mense size of the Woolworth Building, the pres-
periencing a marked demand for Victor dance rec- ent home of the company, and also expressed his
ords that shows no signs of abating. The com- pleasure with the attractive arrangement of the
pany's dealers are ordering these records in large executive offices of the Columbia Co.
numbers, and the wide variety of this type of music
Recent additions to the rapidly growing lists of
offered in the Victor catalog has enabled the dealer
Columbia representatives in near-by territory in-
to close a profitable business with his customers clude the Adirondack Art Store, Saranac Lake,
who are either away on vacations or reside in the N. Y., and I. Ignatow, 4403 Fourteenth avenue,
city or suburbs.
Brooklyn, N. Y. The former is one of the leading
A striking four-page folder just issued by the stores in its section of the State and expects to do
Victor Co. has been of material assistance to the an excellent business with Columbia products.
dealer in soliciting business for dance records. Both of these new accounts placed substantial ini-
This folder is entitled "Victor Dance Records," and tial orders for immediate delivery.
has a unique cover in colors portraying a dancing
The "Leader," the latest addition to the extensive
scene on a porch. The inside pages of this inter- line of Columbia machines, is creating a furore
esting folder are illustrated with the accepted posi- with Columbia dealers, and H. A. Yerkes, man-
tions for the popular tango, turkey-trot, one-step ager of the Columbia wholesale department, states
and Boston, accompanied by separate lists of rec- that its success to date has exceeded all expecta-
ords especially adaptable for their respective types tion. Orders are coming in from all parts of the
of dances. These lists have been found of real
country for this new product and the factory is
practical use to the dealer in soliciting summer finding it difficult to turn out this $75 machine fast
dance record business.
enough.
H. L. Willson, assistant general manager of the
THE POWER OF PUBLICITY.
company, returned to his desk Monday after a
week's vacation at Summit, N. Y.
A story is being told of a man who boasted of
P. M. Brown and Lester L. Leveridge, of the
his acquaintances. He had been Vincent Astor's
guest at a box party at the Metropolitan; he had Columbia Co.'s advertising department, returned
•dined with the King of Greece, and been on the Monday, tanned and refreshened after two weeks'
vacation and rest.
Emperor's yacht. Someone asked him if he had
William S. Scherman, of the Columbia advertis-
met Edison. He thought a moment and then said:
"No, I never met Mr. Edison, but once when I was ing department, left Friday for a fortnight's vaca-
yachting in the Mediterranean I think 1 met Mr. tion at some place which he keeps mysterious. Mr.
Scherman intimated that his rod and other fishing
Victor."
paraphernalia would be in constant use during his
"What is that tune your daughter is playing?" two weeks' respite from "cuts and copy."
"Which daughter?" asked Mrs. Cumrox. "If it
MUSIC HELPED DIGESTION.
is the older girl it's Liszt's Hungarian Rhapsody,
At the annual dinner of the credit men of
and if it's the youngest one it's exercise 27."—
Kansas City, Mo., held a short while since, three
Washington Star.
numbers in their musical program consisted of
If you are a salesman, tuner or traveler, and selections on the Victrola accompanied by a
desire a position, forward your wants in an ad- player-piano. The dinner was a pronounced suc-
vertisement to The Review in space not to ex- cess, and the J. W. Jenkins' Sons Music Co., which
furnished the musical end of the program, was
ceed four lines and it will be inserted free of
congratulated on the excellent results achieved.
charge and replies sent to you.
the
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