Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
Your Customer Recognizes the
Music Roll with Snap and Sparkle
Every music roll you sell is a
promise of enjoyment. And if the promise
is not fulfilled when the home test occurs
you cannot look for that customer again.
UNIVERSAL
MUSIC ROLLS
never disappoint; they influence steady sales.
The Universal Roll is faithfully orchestrated.
This means that when your customer plays
the roll he hears the full melody graced by the
dainty touches of a correct orchestral setting.
He doesn't listen to a thin air overpowered
by a heavy bass, nor a foggy orchestration in
which the melody is swallowed up. That such
differences can be and are detected is one of
the reasons why the Universal Roll is con-
ceded to be the "Standard of Excellence."
The Universal Music Co.
29 West Forty-Second
MIDDLE-WEST BRANCH
425 So. Wabash Ave.
Chicago, 111.
Street, New York
PACIFIC COAST DISTRIBUTORS
Sherman, Clay & Co.,
Depots
San Francisco-Seattle
CANADIAN BRANCH
Shuter St.,
Toronto.
Oldest and Largest Manufacturers of Music Rolls in the World