Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com
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NEW YORK, DECEMBER 27, 1913.
CONFIDENCE
(
(|f The entire selling strength of the De Luxe Action lies
in one thing. It has the CONFIDENCE of every dealer that
handles it.
(J If you know that every player-piano on your floor
has a De Luxe Auto Pneumatic Action in it—there isn't an
lf
if" or a M maybe" in your mind when you begin to talk to the
customer.
(]f Give a man the best to sell and he'll put the best
that's in him into every sale, every time.
<][ You can talk about a De Luxe Action with a conviction
that will convince. You can produce, "Exhibit A, B and C,"
when you say that it contains practical and invaluable devices
that other actions lack. You can show "why" this action is well
nigh immune to wear and tear. And it's no trick to convince
anyone that the PIANO behind the PLAYER is always and
immediately within reach of the tuner and repair man.
and the De Luxe Actions in your player-pianos—the De Luxe
Action will never betray you.
AUTO PNEUMATIC ACTION COMPANY
MAKERS OF THE DE LUXE PLAYER ACTION
WM. J. KEELEY, President
619-629 West 50th Street
NEW YORK CITY