Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW
Concentration and
the Bond
You like to concentrate your efforts on one piano in each class,
because the more you can sell of any one kind, the fewer kinds you
will be obliged to carry on your floors.
There are some important things to consider about the piano
that you concentrate on. In the first place, it must be a good piano
^ a n honest, genuine musical instrument, full of value—one that you
can be really enthusiastic about.
In the second place, it must be a piano with a broad appeal—
the sort of a piano that will please the greatest possible number of
people.
And in the third place, it ought to be a piano which the people
who can be interested know something about—a piano that has got
their attention before they come into your store.
The Bond Piano fulfills these primary requirements more com-
pletely than any other in its class. It is the most conscientious and
reliable piano that is being sold at a medium price. It includes within
its circle of interest more people than any other because it appeals
both to those who expect a medium priced piano to be good and who
expect a good piano to be medium priced. And finally, we are going
to tell them news about the Bond that is going to make them realize
that it is precisely the piano they have been looking for.
We shall be glad to tell you more about our advertising cam-
paign, and our proposition to the dealer, if you will write us.
Address Department 4,
The Packard Company
Fort Wayne, Indiana
.