Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
To create—to build, one must toil hard
and long.
It is not merely to think out a plan or
theory, but to put into active service a
definite plan of action, and a determined
execution of that plan must underlie all per-
manent advance.
There was a definite plan back of the first Chickering piano, and there was
on the part of Jonas Chickering, the founder of the American pianoforte
industry, a determination to execute his plans, so that the greatest musical
possibilities could be accomplished.
He toiled hard and long, and those who succeeded him have worked along
the same lines of definite business advance, and for nearly a century—
ninety years to be exact—the Chickering piano has lived and progressed
—has entertained and delighted Americans.
Ninety years is a long time for any institution to have existed, and during
all of the intervening years since the founding of the Chickering business,
there has been no halting upon the vantage ground of a position won. On
the contrary, there has been a definite, determined plan to win advances
wherever possible, and as a result of definite plans put into active service,
the Chickering piano of to-day—of 191 3—eclipses any of its predecessors
in point of musical charm and aesthetic elegance.
The Chickering piano of to-day demonstrates in a most convincing manner
that the piano which first gave America a position in the piano world is
well equipped with musical excellence to add to that prestige in the realm
of musico-industrial art.
(Div. American Piano Co.)
Boston, Mass,