Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
Selling Points
I
N selling a piano there are three principal "points of
attack" open to the dealer—its quality, its price, its
reputation.
Sometimes one talking point is enough, sometimes it
takes two. It is much easier if you can use all three.
The Packard is one of the very few pianos that is con-
vincing in all three. There is no piano on the market in
which these three points combine into such forcible and
persuasive agreement as they do in the Packard.
You can sell him on the price if he is looking for
quality, because the Packard compares in merit with the
very high priced instruments.
You can sell him on quality if he has made up his mind
to a certain expenditure, because there is no instrument in
its field of price that shows such a large return for his money.
And you can sell him on the reputation of the Packard,
because the name of Packard on a musical instrument carries
with it a guarantee of sound reliability and musical worth
enjoyed by only a few very high priced pianos.
W e have plans for a campaign of local advertising for
you that will still further increase this prestige of the name
which we shall be glad to discuss with you more fully if
you will write to us.
Address Department 4.
The Packard Company
Fort Wayne, Indiana