Music Trade Review
Issue: 1913 Vol. 57 N. 15 - Page 11
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THE MUSIC TRADE REVIEW
11
"THE HANDSOMEST PIANO HOUSE IN NEW JERSEY"
Is the Title Given by Many Visitors to the New White Marble Home of the Lauter Co. on Broad
Street, Newark—Dignified Character of th e Interior in Keeping with Architecture.
(Special to The Review.)
NEWARK, N. ]., October 6.—In the opinion of
many of the business men of this city, the new
home of the Lauter Co. at 591-593 Broad street, is
one of the handsomest structures on that important
thoroughfare and without doubt the handsomest
The New Lauter Building.
building devoted to piano selling in north Jersey
and probably in the State. The accompanying il-
lustration gives an excellent idea of the facade, of
the building, which is of pure white marble, with
imposing show windows on the ground floor and
generous provisions for light on the upper floors.
TO DEMAND HONESTY IN COMMERCE.
Goods of Any Kind Not Truthfully Labelled
Will Be Barred from Interstate Traffic.
(Special to The Review.)
WASHINGTON, D. C, October 6.—Legislation
barring from interstate commerce any article which
is misbranded and fraudulently represented, which
would apply the pure food law principle to all
commerce between the States, will be advanced at
the approaching regular session of Congress.
President Wilson heartily indorses the principle
of the legislation and has so advised leaders in
Congress.
The sub-committee of the House Committee on
Interstate and Foreign Commerce has been dele-
gated by Chairman Adamson to take the various
'pure manufactures' bills introduced and to draft
a general measure which would apply the pure
food law idea to practically everything manufac-
RUDOLF
PIANOS
are conscientiously made, good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
171 East lS7th St.
NEW YORK
The location of the new Lauter building, recently
occupied by the company, is a commanding one
facing the broad expanse of Military Park. The
majority of the most imfJbrtant trolley lines in the
city, including the cars running to Trenton, Eliza-
beth and other cities, pass the door and immedi-
ately across the park is the Newark terminus of
the high speed electric line from New York. The
building contains four floors and basement and oc-
cupies a plot with a frontage of 42 feet and a
depth of 200 feet.
With plenty of space at its command, the Lauter
Co. laid out the interior of the building along gen-
erous lines. The broad sweep of the main ware-
rooms is broken into three sections by handsome
plate glass partitions. The commodious recitil hall
on the second floor, with a seating capacity of 200,
makes a most desirable setting for the Lauter-
Humana concerts, held weekly, and which have
been attracting crowds that have taxed the ca-
pacity of even the large hall.
The upper floors of the building are divided into
separate parlors, attractively decorated and given
over to the display and demonstration of Lauter
pianos, Lauter-Humanas and Victor Victrolas, with
which the company does a large business. Large
and high speed electric elevators of a most modern
design facilitate the handling of both customers
and pianos throughout-the building.
The interior of the main warerooms and the
recital hall is decorated in a shade of cream white,
with just a suggestion of subdued has relief to
give it a finish, and dignity is added to the
appearance of the interior through the medium of
the elaborate and highly decorative lighting system
that has been installed.
The retail quarters of the Lauter Co. are under
the management of Peter F. Campbell, secretary
of the company, who reports that business has kept
up in a satisfactory manner throughout the sum-
mer and that the fall trade has started off with an
unprecedented rush. The Lauter Co. does a large
retail business throughout the northern section of
New Tersev.
tured and shipped across State lines. Under the
provisions of the proposed bill the interstate ship-
ment of adulterated clothing, shoddy, shoes, mis-
branded furniture, pianos, falsely labeled jewelry—
in fact, every article not branded or tagged with
its actual substance—would be forbidden.
It will be required that a suit of clothes must be
branded "wool" or "adulterated," that defective
rubber must not be called pure rubber; that brass
watches must not be represented as of gold; that
mahogany furniture must be mahogany; in short,
that the manufacturer and seller must take the
purchaser and consumer into his confidence, mak-
ing nothing but honest claims for the wares sold.
•''''*"••• I
Always
the
Winter and Summer
Night and Day
Because—
M a n u f a c t u r e d of
specially p r e p a r e d
paper they are guar-
anteed against climate
changes.
Perfect cutting in-
sures the best results
when played.
The Artistic Arrange-
ment of e a c h r o l l
makes them appeal to
the most critical.
The Marked Phras-
ing aids each operator
in getting all there is
out of the music.
GERMANSJTO EXHIBIT.
Several Musical Instrument Manufacturers An-
nounce Intention of Being Represented at
Panama-Pacific Exposition.
It is stated that a number of manufacturers of
musical instruments in Germany are among the
business men of that country who have declared
their intention of exhibiting at the Panama-Pacific
Exposition in San Francisco in 1915, despite the
opposition of the German Government to the ex-
hibition. The names of the manufacturers who will
exhibit have not been made public.
Back of these Guar-
anteed Rolls is the
Connorized S e r v i c e ,
the quickest deliver-
ies made from four
distributing points.
WORKING IN_FULL CAPACITY.
(Special to The Review.)
MILWAUKEE, WIS.. October 7.—These are busy
days at the north Milwaukee plant of the Smith,
Barnes & Strohber Co. as the factory ig being
worked at full capacity, in order to get out goods
for the fall trade. Vice-President Eastman says
that September proved to be an unusually fine
month. He is confident that the future has good
things in store for the piano men. Mr. Eastman is
enjoying a portion of his vacation by spending this
week at Green Lake, Wis.
jt44th ^ t and * Austin Place
ORKj
THE MUSIC TRADE REVIEW
11
"THE HANDSOMEST PIANO HOUSE IN NEW JERSEY"
Is the Title Given by Many Visitors to the New White Marble Home of the Lauter Co. on Broad
Street, Newark—Dignified Character of th e Interior in Keeping with Architecture.
(Special to The Review.)
NEWARK, N. ]., October 6.—In the opinion of
many of the business men of this city, the new
home of the Lauter Co. at 591-593 Broad street, is
one of the handsomest structures on that important
thoroughfare and without doubt the handsomest
The New Lauter Building.
building devoted to piano selling in north Jersey
and probably in the State. The accompanying il-
lustration gives an excellent idea of the facade, of
the building, which is of pure white marble, with
imposing show windows on the ground floor and
generous provisions for light on the upper floors.
TO DEMAND HONESTY IN COMMERCE.
Goods of Any Kind Not Truthfully Labelled
Will Be Barred from Interstate Traffic.
(Special to The Review.)
WASHINGTON, D. C, October 6.—Legislation
barring from interstate commerce any article which
is misbranded and fraudulently represented, which
would apply the pure food law principle to all
commerce between the States, will be advanced at
the approaching regular session of Congress.
President Wilson heartily indorses the principle
of the legislation and has so advised leaders in
Congress.
The sub-committee of the House Committee on
Interstate and Foreign Commerce has been dele-
gated by Chairman Adamson to take the various
'pure manufactures' bills introduced and to draft
a general measure which would apply the pure
food law idea to practically everything manufac-
RUDOLF
PIANOS
are conscientiously made, good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
171 East lS7th St.
NEW YORK
The location of the new Lauter building, recently
occupied by the company, is a commanding one
facing the broad expanse of Military Park. The
majority of the most imfJbrtant trolley lines in the
city, including the cars running to Trenton, Eliza-
beth and other cities, pass the door and immedi-
ately across the park is the Newark terminus of
the high speed electric line from New York. The
building contains four floors and basement and oc-
cupies a plot with a frontage of 42 feet and a
depth of 200 feet.
With plenty of space at its command, the Lauter
Co. laid out the interior of the building along gen-
erous lines. The broad sweep of the main ware-
rooms is broken into three sections by handsome
plate glass partitions. The commodious recitil hall
on the second floor, with a seating capacity of 200,
makes a most desirable setting for the Lauter-
Humana concerts, held weekly, and which have
been attracting crowds that have taxed the ca-
pacity of even the large hall.
The upper floors of the building are divided into
separate parlors, attractively decorated and given
over to the display and demonstration of Lauter
pianos, Lauter-Humanas and Victor Victrolas, with
which the company does a large business. Large
and high speed electric elevators of a most modern
design facilitate the handling of both customers
and pianos throughout-the building.
The interior of the main warerooms and the
recital hall is decorated in a shade of cream white,
with just a suggestion of subdued has relief to
give it a finish, and dignity is added to the
appearance of the interior through the medium of
the elaborate and highly decorative lighting system
that has been installed.
The retail quarters of the Lauter Co. are under
the management of Peter F. Campbell, secretary
of the company, who reports that business has kept
up in a satisfactory manner throughout the sum-
mer and that the fall trade has started off with an
unprecedented rush. The Lauter Co. does a large
retail business throughout the northern section of
New Tersev.
tured and shipped across State lines. Under the
provisions of the proposed bill the interstate ship-
ment of adulterated clothing, shoddy, shoes, mis-
branded furniture, pianos, falsely labeled jewelry—
in fact, every article not branded or tagged with
its actual substance—would be forbidden.
It will be required that a suit of clothes must be
branded "wool" or "adulterated," that defective
rubber must not be called pure rubber; that brass
watches must not be represented as of gold; that
mahogany furniture must be mahogany; in short,
that the manufacturer and seller must take the
purchaser and consumer into his confidence, mak-
ing nothing but honest claims for the wares sold.
•''''*"••• I
Always
the
Winter and Summer
Night and Day
Because—
M a n u f a c t u r e d of
specially p r e p a r e d
paper they are guar-
anteed against climate
changes.
Perfect cutting in-
sures the best results
when played.
The Artistic Arrange-
ment of e a c h r o l l
makes them appeal to
the most critical.
The Marked Phras-
ing aids each operator
in getting all there is
out of the music.
GERMANSJTO EXHIBIT.
Several Musical Instrument Manufacturers An-
nounce Intention of Being Represented at
Panama-Pacific Exposition.
It is stated that a number of manufacturers of
musical instruments in Germany are among the
business men of that country who have declared
their intention of exhibiting at the Panama-Pacific
Exposition in San Francisco in 1915, despite the
opposition of the German Government to the ex-
hibition. The names of the manufacturers who will
exhibit have not been made public.
Back of these Guar-
anteed Rolls is the
Connorized S e r v i c e ,
the quickest deliver-
ies made from four
distributing points.
WORKING IN_FULL CAPACITY.
(Special to The Review.)
MILWAUKEE, WIS.. October 7.—These are busy
days at the north Milwaukee plant of the Smith,
Barnes & Strohber Co. as the factory ig being
worked at full capacity, in order to get out goods
for the fall trade. Vice-President Eastman says
that September proved to be an unusually fine
month. He is confident that the future has good
things in store for the piano men. Mr. Eastman is
enjoying a portion of his vacation by spending this
week at Green Lake, Wis.
jt44th ^ t and * Austin Place
ORKj
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