Music Trade Review

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THE
52
MUSIC TRADE
REVIEW
WILL HELP SALES.
OCCUPYING NEW QUARTERS.
TALKING MACHINE EXPORTS.
Attractive Posters Issued by the Victor Co. in
Bearing on Recent Record Issues.
E. C. Barnes & Bro., Who Handle the Edison
Business Phonograph in Chicago, Have a
Handsome Display Room at 227 Wabash
Avenue—Will Give Needed Facilities.
The Figures for December Presented—Reports
Show an Increase for the Month.
The Victor Talking Machine Co.'s March list
of new records contains a variety of selections,
including popular medleys from favorite light
operas and musical comedies in addition to a
number of operatic gems by Caruso, Farrar, Ruffo,
Ilempel, Sembrich, McCormack, Alda, Homer and
Clara Butt. This unusually attractive list of
operatic selections by world-famous artists should
prove decidedly profitable to Victor dealers.
Accompanying the usual catalog of new records,
the advertising department of the Victor Company
sent out to their dealers the customary proofs of
original newspaper advertisements for use in local
advertising. A feature of this month's publicity
enclosures with the March bulletin was the intro-
duction of two handsome window hangers, one
devoted to the new turkey trot and Tango dances,
and the other to the recently issued Masonic rec-
cords. These two window displays are finished
in attractive colors, and should hold the attention
of the passcrsby when displayed in the dealers'
windows.
CHANCE FOR COLLEGE MEN.
Edison Wants Students to Devise Plots for
Photographic Representation Which Will
Permit Conversation to Accompany Them.
Washington, D. C, Feb. 25, 1913.
In the summary of exports and imports of the
commerce of the United States for the month of
Chicago, 111., Feb. 24, 1913.
December (the latest period for which it has been
E. C. Barnes & Bro., the Chicago agents for the
Edison dictation machine, are now in possession compiled), which has just been issued by the
Bureau of Statistics of the Department of Com-
of their fine new quarters on the fourth floor of
merce and Labor, the following interesting figures
the new Phonograph building, 227 South Wabash
relating to talking machines and supplies are set
avenue. When settled they will have beautifully
fitted up offices with large space devoted to a forth:
school for the training of typists in the use of the
The total exports of talking machines, records
Edison dictation machine, and in the rear of the
and supplies for December, 1912, amounted to
floor, separated by parittions from the offices and
$203,420, as compared with $215,202 for the same
school, will be located an extensive repair depart-
month of the previous year. The twelve months'
ment. A large stockroom will also be provided. exportation of talking machines, records and sup-
The firm will have several times the space formerly
plies amounted to $2,(500,970.
occupied and will have the advantage of having
all of their business on one floor.
ADD TALKING MACHINES.
"Eddie"' Barnes has built up a remarkable busi-
ness on Edison dictation machines in Chicago, and
Wise, Smith & Co., a large department store of
with the new quarters and increased facilities will
New Haven, Conn., have completed arrangements
be able to increase his operations materially.
to handle the Columbia line of machines and rec-
ords.
The O. W. Wuertz Co., the well-known Bronx
COLUMBIA "NOTES."
•piano house, has just arranged to handle the prod-
Recent Additions to Columbia Representatives
ucts of the Columbia Graphophqne Co. in its two
Throughout the Country—Booklet Bearing
stores in the Bronx.
on Columbia Publicity.
George W. Lyle, general manager of the Colum-
bia Graphophone Co., left New York Monday for
Recent additions to the rapidly growing list of
active Columbia Graphophone Co. representatives a short trip through the South and Southwest. He
will visit the important trade centers in this ter-
who completed arrangements to handle the Colum-
ritory and expects to arrive home about the 10th
bia line during the past few weeks are as follows:
Ernest Youngjohn, Norristown, Pa.; Walter C. of this month.
(.Special to The Review.)
Thomas A. Edison has called upon the students
of Harvard to help him in making his new inven-
tion, the talking motion pictures, a success. He
wants the college men to devise plots for photo-
graphic presentation which will at the same time
Kantner, Reading, Pa.; Cleveland-Manning Piano
permit conversation to accompany them.
•Co., Cleveland, O.; Alex. Gordon, Chicago, 111.;
The inventor has sought out Harvard men to
Thomson-Felder Co., Barnesville, Minn.; Atherton
furnish the ideas for talking picture plays because
Furniture Co., Lewistown, Me.; J. H. Styles, Oak-
Harvard is in advance of the other universities and
land, Cal.; J. Raymond Smith, San Francisco, Cal.;
colleges of the country in teaching the history and
Tiedemann & Woodburn, Everett, Wash.; Denver
construction of the drama.
'Dry Goods Co., Denver, Colo.
Many students of Harvard have already sold
The Columbia Graphophone Co. has just issued
motion picture scenarios to the big film manufac-
a very attractive four-page booklet featuring its
turers, and these same successful authors hope to
two-page spread to appear in the March 15 issue
be able to satisfy Edison with their talking plots. of the Saturday Evening Post. The cover of this
It is possible that the men in the dramatic booklet is colored and printed in a style identical
courses at Harvard may write talking photoplay
to that used by the Saturday Evening Post, and
scenarios as part of their work, to be submitted to
portrays excellent illustrations of Ysaye, the
the picture people afterward.
famous violinist, and Bonci, the operatic star.
Mr. Edison, in his request for scenarios from The advertisement reproduced features of the
Harvard students, in the columns of the Crimson,
Ysaye and Bonci records to be issued by the
the daily college paper, states that the playlets for
Columbia Graphophone Co. this month, in addi-
talking pictures, must run for exactly six minutes
tion to illustrating the "Regent" and "Colonial"
and must be clean and free from offence. He will
types of machines.
accept either dramas or comedies from them.
A special four-page booklet listing Columbia
records particularly adaptable for the Easter sea-
GAIN OF FIFTY PER CENT.
son has just been sent out to Columbia dealers.
These records were selected with J;he utmost care
In Columbia Co.'s Chamber Street Store Over
and
contain many well-known Easter hymns.
January and February of Last Year.
The Columbia Graphophone Co., 87 Chambers
street, New York, reports a gain in its wholesale
business of 50 per cent, over last year's January
and February. Many new accounts have been
closed since the first of the year, and the outlook
is very bright for a banner year. R. H. Macy &
Co. who recently completed arrangements to handle
the Columbia products, have enlarged their talking
machine department in order to take care of their
new line, and have placed a substantial order for
Columbia machines and records for immediate de-
livery.
Shipments of the new Columbia "Grand"
are now being made from the Chambers street
headquarters, and Manager Bolton states that
success has been instantaneous. L. Bamberger
& Co., the prominent Newark, N. J., department
store, reported the sale of their first Columbia
"Grand" the day following its receipt.
(Special to The Review.)
ISSUE SPECIAL_DANCE NUMBERS.
Recognizing the country-wide demand for Tur-
key trots and Tango dances, the Victor Talking
Machine Co. has just sent its dealers a list of
six new dance numbers which will most as-
suredly prove profitable sales producers to the
dealers. In addition to these six new dance num-
bers, the Victor Co. also publishes two more
popular songs which are aU included on their
Second Turkey Trot Special order sheet. Ac-
companying the special list the advertising de-
partment of the company encloses a letter to the
•dealers calling attention to the demand for these
new dance records, and suggesting that they take
advantage of the current desire for this type
of dance to reap a profitable harvest in record
sales by means of active solicitation of their
clients' needs and wishes.
DOING THINGS IN SOUTH DAKOTA.
Out in South Dakota they have a way of doing
things that brings tangible results. In Mitchell,
one enterprising dealer made a handsome Edison
window, and as a result drew many to his store.
One gentleman, in particular, was so interested in
the home recording outfit that he asked to have a
demonstration. This the dealer did most cheer-
fully, and further, allowed his "prospect" to make
a record himself. This so pleased the man that
he bought the outfit at once, together with fifteen
blank records. The sale furthermore suggested a
canvass in the purchaser's neighborhood, which
was promptly undertaken with good results.
Learning that the sixteen-year-old daughter of
the man to whom he sold the outfit was seriously
ill, the dealer decided to suggest to the father that
his daughter make at least one record. For this
purpose he loaned the father a recording horn.
Under a strong stimulant, the daughter sang one
of her favorite songs, accompanying it with the
organ, then collapsed. The record was a success.
A few days later, under an operation, the daughter
died. Now the family treasure the record more
than anything "else the girl left them, for they can
hear her sing her favorite song even though the
natural voice is hushed forever.—Edison Phono-
graph Monthly.
VOTING ON NEXT CONVENTION CITY.
Louis Buelin, secretary of the National Associa-
tion of Talking Machine Jobbers, recently sent out
a post card to the members of the association, re-
questing them to vote as to the place of holding
this year's convention. Up to the time of going
to press the vote indicates that Niagara Falls
will be the place selected by the members.
If you are a salesman, tuner or traveler, and
desire a position, forward your wants in an ad-
vertisement to The Review in space not to ex-
ceed four lines and it will be inserted free of
charge and replies sent to you.