International Arcade Museum Library

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Music Trade Review

Issue: 1913 Vol. 56 N. 8 - Page 7

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
• •
THE: MUSIC TRADE
REVIEW
UNI-RECORD MUSIC ROLLS
A Standard of Efficiency in Player
Demonstrations Now Assured
|HE UNI-RECORD ROLL (hand-recorded) is fast taking
its place as the most effective sales help at the command
of the music dealer.
Ninety per cent, of your instrument sales are the result
of convincing demonstrations. Think of a roll which assures
uniformly good demonstration, even in the hands of an inexperi-
enced salesman, and you will form an estimate of the importance
of the Uni-Record Roll in your salesrooms.
Nothing could be of greater assistance to your salesman in
acquiring proficiency in demonstration work than the Uni-Record
Roll. It gives him at once correct phrasing to which he may add
his own individual touches in tone shading, accent and pedal.
Uni-Record Rolls Will Stimulate
Player Interest
Those of your customers who have not acquired proficiency in
interpretation need the Uni-Record Roll. Under the stimulus of
rolls they can play effectively without effort, their interest in their
players will be redoubled. Such interest will not only mean a cor-
responding increase in your music-roll sales, but will be reflected
in your player department as well.
There is no better time than the present to investigate the
merits of the Uni-Record Roll. Send for.the new Uni-Record
Bulletin and also copies of those issued previously. In size and
character of contents the Uni-Record Bulletin matches .the high
standard set by the well-known Universal Bulletin itself.
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27 West 42d Street
1 h e Universal Music Co. New York, u. s. A.
CHICAGO
SAN FRANCISCO
TORONTO, CAN.
Oldest and Largest Manufacturers of Music Rolls in the World

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