Music Trade Review
Issue: 1913 Vol. 56 N. 13 - Page 9
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THE
the unconcealed amusement of all who may see
them. The practice is neither healthy nor neces-
sary. One can understand how it comes about, but
one cannot at that excuse it. Of course, the fact
is that if a player-pianist becomes absorbed in what
he is playing and really puts himself into his work,
he is likely to forget for the time all the external
world and act accordingly. The attitude which
one is compelled to assume at the player-piano, the
rather ungraceful foot and knee action, and the
cramped position of the fingers, all tend to give
the player pianist a position which is easily made
to look ridiculous. And when to this is added the
fact that the rather heavy physical exertion im-
plied in the strenuous pedaling that one is com-
pelled to do when interpreting a piece which is
full scored, the absurdity becomes even more ap-
parent. These sins are natural enough, though,
and most player-pianists commit them.
MUSIC TRADE
for new stock, consequently selling as many pianos
in a two weeks' sale with the assistance of the
Waltham selling system as he would ordinarily
sell in a year."
MUSIC ROLLS AUGMENT TRADE.
Keep Good Will of Customers and Enable
Manager of Department to Keep in Touch
with Complaints, Says Manager.
(Special to The Review.)
Cincinnati, O., March 17, 1913.
Player-piano music rolls are a splendid means
of keeping the good will of piano customers and
of bringing customers back to the store, and natur-
ally these customers will bring their friends with
them, according to Mose Frank, manager of the
piano department of the May Stern & Co., furni-
ture dealers. "We have not been able to trace
any direct advertising for our general furniture
Even so, however, they neither ought nor need departments to the music roll business in connec-
to exist. Attitudinizing is a mark of the incom- tion with the circulating library," he said, "but
plete, of the amateur, of the second-rater. The we like to have the customers of the piano de-
real master is always he who conceals art. To be partment to come in frequently. They are more
able to do a thing perfectly without allowing the apt to tell us of any complaints regarding their
clanking machinery to be revealed is the quintes- instruments than if they were forced to make
sence of art. The statement is true everywhere. a special trip to do so, and, of course, their men-
The player-pianist who studies to make a per- tioning of any complaints enables us to keep them
sonal and also an artistic interpretation of his 'satisfied. Also, we know that in coming for
music, and who finally attains to complete mastery music former customers often bring friends who
of the art, is the player-pianist to whom the physi- are interested in pianos."
cal actions of playing become second nature. He
Mr. Frank has had wide experience in other
does not attitudinize, because attitudinizing means
lines of household merchandise, and his first
loss of power. The more one makes unnecessary
step in taking charge of the piano department last
motions, the less one is efficient. The master
December was to enlarge and redecorate it. He
knows how to obtain results quietly, because he
has display room for seventy-five instruments
knows that quietness means conservation of his
without crowding, and his four demonstration
energies and application of them only where they
rooms are decorated as "tan," "blue," "white" and
will do the most good. The master never extrudes
"green" rooms. He says that salesmen have told
his personal mannerisms, simply because he does
him that the general effect of the decorations is
not need to for his purposes. The amateur and
not excelled by any department in the country.
the second-rater do attitudinize, largely because
they cannot help themselves.
The constant aim of the player-pianist should be
to attain to a reposeful and dignified style. This
he can do only when he has mastered the technic
of his instrument and has learned how to apply
his physical energies in such a way as to make
them operate efficiently and without waste motions.
The task, after all, is not so difficult, if it be re-
membered that the quietest way is also the easiest.
The novice always uses too much strength, and al-
ways wastes half of it. The master never wastes
because he knows how to use. Waste is not nec-
essarily or even usually the result of conscious will.
It is more often the result of ignorance, of not
knowing what to do with the material one has at
hand. The player-pianist who aims to have per-
fect command over his instrument should also ' J .im
to attain quiet and dignity in his style of playing.
When he can play as fell as he knows how, with
that sort of style, then he will be playing better
than he ever played before, for he will have mas-
tered the problem of conserving his forces and
making every motion count.
9
REVIEW
CONTROL TWO^ABINET PLANTS.
Some Details of the Equipment of the Factories
of the H. Herrmann Furniture Co., New York.
When one considers it, a cabinet is really a piece
of furniture, and when it is manufactured by a
house that has been established for years, making
high-grade furniture, the chances are that the
qualities of the cabinet will be much enhanced by
this experience and by reason of the other furni-
ture. The career of the H. Herrmann Furniture
Co., New York, has been a successful one. It is a
large manufacturer of furniture of all kinds, and
its line of music cabinets is very much over twenty-
five styles. This company is unique in one way,
inasmuch as its two large factories are located
right in the center of New York City.
One factory is devoted to the manufacturing of
the furniture in the white, beginning at the swing
saw and working through the gradual developments
until the pieces of furniture are ready for the fin-
ishing. Then the furniture goes to the other fac-
tory, where it is put through the various processes
and finished according to order. The music cabi-
BIG SALE OF ELECTRATONE PIANOS. nets are made in mahogany, imitation mahogany
Waltham Piano Co. Product Well Received and Vernis Martin. Of course, special styles may
be secured on order.
Throughout the Country.
A large exhibition room for all its lines of fur-
(Special to The Review.)
niture is maintained at 252 Canal street, a very
Milwaukee, Wis., March 22, 1913.
handy spot for visiting dealers. The subway local
The Waltham Piano Co., of Milwaukee, reports trains stop right at the door. Here can be seen
extremely satisfactory sales throughout the States the Herrmann special player roll cabinet that holds
on Electratone pianos. The Electratone is a coin- seventy-two rolls, as well as the other styles.
operated electric piano manufactured with the trou- One of the other music cabinets has separate
ble features eliminated. This instrument is being drawers, each attractively labelled: Pot-pourri,
sold in nearly every State in the Union, and ship-
Vocal, Dances, Popular, Comic Songs and Comic
ments are being made frequently to the Philip- Opera.
pines, Cuba, India and South American countries.
No keys are required for most of the Herrmann
Mr. Annes, of the Waltham Co., speaking of the styles of cabinets, as the door locks automatically
popularity that the instrument is enjoying, said:
and opens by pushing a small button. This is par-
"The factory is extremely busy right now, and ticularly appealing to the retail trade and pur-
while we are not delaying shipment very long, it chasers.
keeps us working full time with the maximum
crew of men in order to keep up with the orders.
If you are a salesman, tuner or traveler, and
To a very great extent this unusual activity is due desire a position, forward your wants in an ad-
to the Waltham selling system. It enables a dealer vertisement to The Review in space not to ex-
to move his stock of pianos quickly and make room ceed four lines and it will be inserted free. .
WHY NOT?
Move into a new
store and purchase
an automobile.
Both will aid
materially in the
development of
your business, and
you can soon do
both if you add the
Seeburg
line of electric coin-
controlled pianos
and orchestrions.
Write us at once
for particulars and
illustrated catalog.
J. P. Seeburg Piano Co.
Makers of
Seeburg Electric Coin-Operated Pianos
and Seeburg Orchestrions
Art Style Originators
OFFICES:
902-904 Republic Building
State and Adams Streets
FACTORY:
415-421 S. Sangamon Street
CHICAGO
THE
the unconcealed amusement of all who may see
them. The practice is neither healthy nor neces-
sary. One can understand how it comes about, but
one cannot at that excuse it. Of course, the fact
is that if a player-pianist becomes absorbed in what
he is playing and really puts himself into his work,
he is likely to forget for the time all the external
world and act accordingly. The attitude which
one is compelled to assume at the player-piano, the
rather ungraceful foot and knee action, and the
cramped position of the fingers, all tend to give
the player pianist a position which is easily made
to look ridiculous. And when to this is added the
fact that the rather heavy physical exertion im-
plied in the strenuous pedaling that one is com-
pelled to do when interpreting a piece which is
full scored, the absurdity becomes even more ap-
parent. These sins are natural enough, though,
and most player-pianists commit them.
MUSIC TRADE
for new stock, consequently selling as many pianos
in a two weeks' sale with the assistance of the
Waltham selling system as he would ordinarily
sell in a year."
MUSIC ROLLS AUGMENT TRADE.
Keep Good Will of Customers and Enable
Manager of Department to Keep in Touch
with Complaints, Says Manager.
(Special to The Review.)
Cincinnati, O., March 17, 1913.
Player-piano music rolls are a splendid means
of keeping the good will of piano customers and
of bringing customers back to the store, and natur-
ally these customers will bring their friends with
them, according to Mose Frank, manager of the
piano department of the May Stern & Co., furni-
ture dealers. "We have not been able to trace
any direct advertising for our general furniture
Even so, however, they neither ought nor need departments to the music roll business in connec-
to exist. Attitudinizing is a mark of the incom- tion with the circulating library," he said, "but
plete, of the amateur, of the second-rater. The we like to have the customers of the piano de-
real master is always he who conceals art. To be partment to come in frequently. They are more
able to do a thing perfectly without allowing the apt to tell us of any complaints regarding their
clanking machinery to be revealed is the quintes- instruments than if they were forced to make
sence of art. The statement is true everywhere. a special trip to do so, and, of course, their men-
The player-pianist who studies to make a per- tioning of any complaints enables us to keep them
sonal and also an artistic interpretation of his 'satisfied. Also, we know that in coming for
music, and who finally attains to complete mastery music former customers often bring friends who
of the art, is the player-pianist to whom the physi- are interested in pianos."
cal actions of playing become second nature. He
Mr. Frank has had wide experience in other
does not attitudinize, because attitudinizing means
lines of household merchandise, and his first
loss of power. The more one makes unnecessary
step in taking charge of the piano department last
motions, the less one is efficient. The master
December was to enlarge and redecorate it. He
knows how to obtain results quietly, because he
has display room for seventy-five instruments
knows that quietness means conservation of his
without crowding, and his four demonstration
energies and application of them only where they
rooms are decorated as "tan," "blue," "white" and
will do the most good. The master never extrudes
"green" rooms. He says that salesmen have told
his personal mannerisms, simply because he does
him that the general effect of the decorations is
not need to for his purposes. The amateur and
not excelled by any department in the country.
the second-rater do attitudinize, largely because
they cannot help themselves.
The constant aim of the player-pianist should be
to attain to a reposeful and dignified style. This
he can do only when he has mastered the technic
of his instrument and has learned how to apply
his physical energies in such a way as to make
them operate efficiently and without waste motions.
The task, after all, is not so difficult, if it be re-
membered that the quietest way is also the easiest.
The novice always uses too much strength, and al-
ways wastes half of it. The master never wastes
because he knows how to use. Waste is not nec-
essarily or even usually the result of conscious will.
It is more often the result of ignorance, of not
knowing what to do with the material one has at
hand. The player-pianist who aims to have per-
fect command over his instrument should also ' J .im
to attain quiet and dignity in his style of playing.
When he can play as fell as he knows how, with
that sort of style, then he will be playing better
than he ever played before, for he will have mas-
tered the problem of conserving his forces and
making every motion count.
9
REVIEW
CONTROL TWO^ABINET PLANTS.
Some Details of the Equipment of the Factories
of the H. Herrmann Furniture Co., New York.
When one considers it, a cabinet is really a piece
of furniture, and when it is manufactured by a
house that has been established for years, making
high-grade furniture, the chances are that the
qualities of the cabinet will be much enhanced by
this experience and by reason of the other furni-
ture. The career of the H. Herrmann Furniture
Co., New York, has been a successful one. It is a
large manufacturer of furniture of all kinds, and
its line of music cabinets is very much over twenty-
five styles. This company is unique in one way,
inasmuch as its two large factories are located
right in the center of New York City.
One factory is devoted to the manufacturing of
the furniture in the white, beginning at the swing
saw and working through the gradual developments
until the pieces of furniture are ready for the fin-
ishing. Then the furniture goes to the other fac-
tory, where it is put through the various processes
and finished according to order. The music cabi-
BIG SALE OF ELECTRATONE PIANOS. nets are made in mahogany, imitation mahogany
Waltham Piano Co. Product Well Received and Vernis Martin. Of course, special styles may
be secured on order.
Throughout the Country.
A large exhibition room for all its lines of fur-
(Special to The Review.)
niture is maintained at 252 Canal street, a very
Milwaukee, Wis., March 22, 1913.
handy spot for visiting dealers. The subway local
The Waltham Piano Co., of Milwaukee, reports trains stop right at the door. Here can be seen
extremely satisfactory sales throughout the States the Herrmann special player roll cabinet that holds
on Electratone pianos. The Electratone is a coin- seventy-two rolls, as well as the other styles.
operated electric piano manufactured with the trou- One of the other music cabinets has separate
ble features eliminated. This instrument is being drawers, each attractively labelled: Pot-pourri,
sold in nearly every State in the Union, and ship-
Vocal, Dances, Popular, Comic Songs and Comic
ments are being made frequently to the Philip- Opera.
pines, Cuba, India and South American countries.
No keys are required for most of the Herrmann
Mr. Annes, of the Waltham Co., speaking of the styles of cabinets, as the door locks automatically
popularity that the instrument is enjoying, said:
and opens by pushing a small button. This is par-
"The factory is extremely busy right now, and ticularly appealing to the retail trade and pur-
while we are not delaying shipment very long, it chasers.
keeps us working full time with the maximum
crew of men in order to keep up with the orders.
If you are a salesman, tuner or traveler, and
To a very great extent this unusual activity is due desire a position, forward your wants in an ad-
to the Waltham selling system. It enables a dealer vertisement to The Review in space not to ex-
to move his stock of pianos quickly and make room ceed four lines and it will be inserted free. .
WHY NOT?
Move into a new
store and purchase
an automobile.
Both will aid
materially in the
development of
your business, and
you can soon do
both if you add the
Seeburg
line of electric coin-
controlled pianos
and orchestrions.
Write us at once
for particulars and
illustrated catalog.
J. P. Seeburg Piano Co.
Makers of
Seeburg Electric Coin-Operated Pianos
and Seeburg Orchestrions
Art Style Originators
OFFICES:
902-904 Republic Building
State and Adams Streets
FACTORY:
415-421 S. Sangamon Street
CHICAGO
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