Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE! REVIEW
About that "prospect"
who said he'd "come in later"
Don't you wish you could have landed a mere 40% of them ?
Aren't there many of them who didn't '*come in later"?
Why?
Do you suppose it was because your line of goods and your
line of argument were so similar to the other fellow's that on the
toss-up he won out? Do you imagine that this prospect who said
he'd "come in later" actually located an instrument whose merit
was so apparent, the constructive features so superior, and the
advantages so impressive as to convince him immediately that this
was the instrument to buy?
Either conclusion would be correct, as either of these reasons
(eliminating shoppers) was why he didn't "come in later."
The Cecilian Player-Piano Line is one that either brings him in
later or clinches him before he gets away. It has many features
outside of the exclusive metal action construction. We haven't the
time to tell you of them. Why not investigate and reduce your
percentage of the "come in laters" who never come in ?
We have a business proposition that's alluring and a player-
piano proposition that only those who handle it can truly appreciate
The Farrand Company
Detroit, Mich.